PUTTING SPARK TO YOUR MARKETING
CASE STUDIES
6
THE BRIEF:
Requirement:
•	 Logo incorporating the company
name
•	 May include a symbol or strap line.
Logo usage:
•	 Web...
7
A DAY IN THE LIFE OF A PROJECT
THE BRAINSTORMING:
8
A DAY IN THE LIFE OF A PROJECT
THE INITIAL DESIGNS:
9
A DAY IN THE LIFE OF A PROJECT
THE CHOSEN DESIGN TWEAKS AND REFINEMENTS:
Logo B R1 Solid
Creative Agency
Secrets
Creativ...
10
A DAY IN THE LIFE OF A PROJECT
THE FINAL DESIGN
CAS initials
Unlocking marketing secrets
Stripes represent multi pronge...
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Creative Agency Secrets new logo case study

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We commissioned a new logo for our agency - it's hard being the client for a change! Have a read of the case study the design agency wrote about the process, the options, the choices and the outcome.

Let us know what you think - does the logo fulfil the brief?

Published in: Business, Design
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Creative Agency Secrets new logo case study

  1. 1. PUTTING SPARK TO YOUR MARKETING
  2. 2. CASE STUDIES
  3. 3. 6 THE BRIEF: Requirement: • Logo incorporating the company name • May include a symbol or strap line. Logo usage: • Website • letterhead • favicon on Social Media sites. Must portray: • Professional but friendly team • Collaborative approach • Deliver measurable results. • Trustworthy extension to client’s team • Valued service delivery partner • Successful, ambitious, clever/smart. Tone of voice: • Friendly • Knowledgeable • Professional • Expert. Value proposition: We work for firms who think they can’t afford a marketing agency, business owners trust us as part of their own team Target audience: Business owners who want to grow their firm, marketing managers who want expert input for strategy that they execute themselves, rival agencies who see us as thought leaders trying out new tools and techniques ahead of the crowd Preferences: Sans serif fonts, modern look, easy to read. Gender neutral colours A DAY IN THE LIFE OF A PROJECT THE CLIENT: CREATIVE AGENCY SECRETS THE CURRENT BRAND:
  4. 4. 7 A DAY IN THE LIFE OF A PROJECT THE BRAINSTORMING:
  5. 5. 8 A DAY IN THE LIFE OF A PROJECT THE INITIAL DESIGNS:
  6. 6. 9 A DAY IN THE LIFE OF A PROJECT THE CHOSEN DESIGN TWEAKS AND REFINEMENTS: Logo B R1 Solid Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets A B C Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets Logo B inline A B C Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets More obvious change in the gradient Words in blue No gradient Words in blue Words in blue Creative Agency Secrets Words in blue Gradient reversed Blue/Green Colour Palette 1 2 3 4 Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets Gold/Gray Colour Palette (This one could be a metallic silver) Dark Blue/Aquamarine Colour Palette 1 2 3 4 Logo B R1 Solid Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets D E F CREATIVE AGENCY SECRETS CREATIVE AGENCY SECRETS CREATIVE AGENCY SECRETS Logo B inline D E F Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets Blue/Red Colour Palette 1 2 3 4 Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets Creative Agency Secrets Blue/Red Colour Palette 1 2 3 4
  7. 7. 10 A DAY IN THE LIFE OF A PROJECT THE FINAL DESIGN CAS initials Unlocking marketing secrets Stripes represent multi pronged approach teamwork. Also gives the mark a more unique, distinctive look.

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