2010-2011 Miami Media Kit


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2010-2011 Miami Media Kit

  1. 1. The University of Miami’s main campus is located on 260 acres in the City of Coral Gables, a suburb just south of Miami. Also known as “The City Beautiful,” Coral Gables boasts a vibrant business and cultural community set in a tropical, Mediterranean environment. Since the inaugural class of 1926, The University of Miami has since held an unparalleled standard of academic excellence. The University of Miami is the largest, most comprehensive private research university in the southeastern United States with a well-earned reputation for academic excellence. More than 15,000 undergraduate and graduate students from every state and more than 140 nations around the world call UM home during the academic semesters. UM alumni live in all 50 states and in 148 foreign countries; over 64,000 reside in Florida, including approximately 37,000 in Miami-Dade County. There are more than 155,000 alumni in UM’s history. Miami-Dade’s ideal location as the gateway to the Americas attracts businesses worldwide that choose to open their Latin American headquarters in South Florida. The University community spends over $1.5 billion annually in Miami-Dade County, creating a total economic impact of on the state of Florida of $3.9 billion and supporting one of every 28 jobs in the county.
  2. 2. Hurricane Sports Properties (HSP) is the exclusive multi-media rights holder for UM Athletics. HSP offers one-stop shopping for businesses and corporations looking for advertising, marketing or association with the Hurricane sports programs. Through targeted business solutions, HSP can customize specific packages to meet your corporate objectives. SPONSORSHIP ELEMENTS  Radio – statewide/local  Television  Signage  Event impact & game day marketing  Print opportunities  Hospitality & priority access  Customized web campaigns on Hurricanesports.com  Targeted business solutions  Interactive mobile promotions
  3. 3. ISP Sports of Winston-Salem, North Carolina and Learfield Communications of Jefferson City, Missouri jointly hold the exclusive multi-media rights for the Miami Hurricanes. Learfield and ISP are the leading multi-media rights holders in collegiate athletics, representing over 100 leading universities across the country.
  4. 4. A New Home 2008 marked the beginning of a new tradition as the Miami Hurricanes moved into their new home at SunLife Stadium. The new venue gives UM one of the most state-of-the-art facilities in college football and provides Hurricane fans a “first-class” experience both on and off the field. A TRADITION OF EXCELLENCE The Miami Hurricanes are one of the most recognized and successful sports programs in all of collegiate athletics. UM has a strong tradition of excellence both on and off the field of play.  Five-time football National Champions (1983, 1987, 1989, 1991, 2001)  Four-time baseball National Champions (1982, 1985, 1999, 2001)  UM has won 16 team National Championships since 1970 and over 40 individual National Championships.  In 2006-07, the men's basketball team, the baseball team and the football squad all scored marks above the Division I average on the NCAA's Academic Progress Report, with the football team scoring in 80th-90th percentile
  5. 5. ATLANTIC COAST CONFERENCE The Atlantic Coast Conference has provided some of the highest level competition and has produced some of the most elite athletic programs in the country for over 50 years. Long known as predominantly a basketball conference, the Atlantic Coast Conference has become one of the strongest football conferences as well. Couple that with the ACC’s tradition of excellence in both women’s and Olympic sports, and you’ve got simply the best intercollegiate conference in the country! Since 2005, the ACC has boasted 12 of the finest academic and athletic institutions in the country. The current list of schools include: Clemson, Duke, Florida State, Georgia Tech, Maryland, North Carolina, North Carolina State, Wake Forest, Virginia, Virginia Tech, Miami and Boston College.
  6. 6. 2010 MIAMI FOOTBALL The eagerly anticipated 2010 University of Miami football season has a competitive non-conference schedule and a challenging conference home schedule. The non- conference schedule features perennial power Ohio State as well as Pittsburgh. The ACC home schedule includes Florida State, North Carolina, Maryland and Virginia Tech. 20010-11 MIAMI MEN’S BASKETBALL The University of Miami basketball team plays in one of the top conferences in the country, the ACC. The Miami Hurricanes play against top competition each year such as Duke, North Carolina, Wake Forest and Maryland. Their competitive conference schedule makes for an exciting atmosphere at the BankUnited Center. 20010-11 MIAMI WOMEN’S BASKETBALL The Miami women’s basketball team is looking to make their mark in the most competitive conference in the country, the ACC. The Lady Hurricanes are one of the up and coming programs in the nation and play host each year to in-conference rivals like North Carolina and Duke.. 2010 MIAMI BASEBALL The UM baseball team opened the season ranked in the top 15 as they looked to build upon the success of last season. The Hurricanes play one of the toughest schedules in the ACC with a road trip to Duke and North Carolina State while hosting North Carolina, Maryland and Virginia as well as SEC rival Florida.
  7. 7. SUNLIFE STADIUM  Brand new home of the Miami Hurricanes  Seating capacity of 76,500 and more than 22,000 parking spaces for guest convenience  Continued traditions of Hurricane football including the team running on the field through the smoke tunnel, the Miami Ring of Honor, and "Touchdown Tommy," the cannon fired each time the Hurricanes score  A state-of-the-art facility that boasts all- chairback seats, new high-definition video boards, four 103-inch plasma display boards including one of the world's largest plasma TVs, over 2,000 television monitors throughout the stadium, and an all-new LED ribbon board  Home of the Miami Dolphins, the FedEx Orange Bowl, and five Super Bowls SUNLIFE STADIUM SIGNAGE  Stadium signage is the most effective way to make an impact on Hurricane football fans. A custom designed sign, strategically located in or around SunLife Stadium helps create brand awareness in South Florida for your company. Many high profile signage locations exist at SunLife Stadium.
  8. 8. HIGH DEFINITION VIDEOBOARD SIGNAGE  The most visible signage available for all Miami Hurricane fans in attendance  The two scoreboards will be located in the East and West End Zones and will have up to eight (8) available signage positions. In addition, the scoreboards will have video replay, in-game video features and several other marketing capabilities. LED RIBBON BOARD  SunLife Stadium features on of the longest LED ribbon board in the world, adding a dynamic entertainment dimension to the stadium experience. FIELD LEVEL SIGNAGE  The most prominent television visible opportunity at SunLife Stadium. Each position will be in a perfect location to maximize television exposure as well as visibility to in-stadium fans. TV angle Signage measure 8’ x 24’.
  9. 9. BANKUNITED CENTER  Home of Hurricane men’s and women’s basketball  Opened in January of 2002  Built for 10,000 seating capacity, with initial seating for 7,000  Center of campus community featuring other events such as concerts, graduations, family shows, trade shows, banquets and the first presidential debate in 2004. SCOREBOARD SIGNAGE  Permanent back-lit signage on the center hung main scoreboard  Tri-vision signage on the center hung main scoreboard  Back-lit signage on each of the four auxiliary scoreboards located in the four corners of the arena  Logo opportunities on the main scoreboard led board TELEVISION SIGNAGE  40 feet of continuous rotational signage at the scorers table  10 feet of rotational signage on the baseline  20 feet of continuous rotational signage at the press row table  Goal pads OTHER OPPORTUNITIES  Team tunnel entrances  Back-lit concourse signage  Concessions and restroom signage  Customized locations throughout the venue
  10. 10. ALEX RODRIGUEZ PARK  Home of Hurricane baseball  Current Capacity of 5,000 with an average attendance of over 2,300 per home game. SCOREBOARD SIGNAGE  Brand new scoreboard for 2010 with video and multi-media capability  Permanent back-lit signage on the main scoreboard  Tri-vision signage on the main scoreboard OTHER SIGNAGE  Outfield banner  Press box  Baseline  Bullpen  Home plate  Customized locations throughout the stadium
  11. 11. INTERACTIVE MOBILE PROMOTIONS Interactive Mobile Promotions provide innovative technology that enables market driven sports brands to Text to win Mobile couponing transform and develop connections that intensify fan Virtual Races Virtual Tug of Wars relationships with teams and players across all sports and Pix to Screen Games age groups. Alerts To engage sports fans via their mobile device, the interaction must be quick, simple and fun. Mobile applications help stay connected to fans during the event and after they leave the venue. A better fan experience increases fan loyalty and generates valuable word of mouth advertising.
  12. 12. COBB STADIUM  Cobb Stadium gives fans an intimate setting to watch University of Miami Olympic events and also the ability of your company to create a marketing presence. Event sponsorship, facility signage, and on-site presence are all effective marketing tools enhanced by the amenities of Cobb Stadium  Built in 1999 and dedicated to Ambassador Charles E. Cobb Jr. for their contributions to its construction  Seating capacity is approximately 500 NEIL SCHIFF TENNIS CENTER  Home of the men’s and women’s tennis teams  Features eight (8) varsity courts that are flanked on two sides by seating for more than 1,000 spectators, including 144 courtside chair backs.  Hosts the International Junior Orange Bowl tournament and has hosted the NCAA Division I Women’s Tennis Championships Regional.  The varsity courts at the Neil Schiff Tennis Center are designed for open spectator access, with spacious walkways that allow a clear view to every court in use during a match. The facility received the 1987 Tennis Industry Magazine Court of the Year Award and is conducive for creating a highly effective marketing presence. Among the most effective marketing tools at the tennis center include: event sponsorship, signage and other onsite campaigns
  13. 13. WQAM Sports Radio 560 is the exclusive broadcast partner for University of Miami Athletics. WQAM is the sports radio leader in South Florida and boasts an impressive lineup of play by play partners, including the Miami Hurricanes, Florida Marlins and the Florida Panthers. BROADCAST OPPORTUNITIES INCLUDE:  Hurricane Hotline  Play-by-play  Football  Basketball  Baseball  Live reads  Local broadcasts  Statewide broadcasts
  14. 14. EVENT IMPACT AND GAMEDAY  Presenting sponsorships  Interactive day-of-game promotions  Display and sampling opportunities  Premium fan giveaways  Branded vending  Business to business hospitality  Brand awareness signage  Dolphin Stadium  BankUnited Center  Alex Rodriguez Park  Cobb Stadium
  15. 15. TARGET MARKETING & PROMOTIONS ON-SITE PRESENCE  Retail promotions  Fan interactive games  Electronic scoreboard and public  Exhibition booth address announcements  Entertainment sponsorship  Corporate hospitality  Branded vending  Youth-targeted marketing  Merchandising/retail promotions
  16. 16. HURRICANESPORTS.COM  Banner advertising  Online features  Customized promotions  Advertising opportunities in weekly e-blast
  17. 17. GAME DAY PROGRAMS Exciting UM publications feature colorful photography, stories, and commentary previewing the match-up of the day, team rosters, special stories and unique advertising opportunities. ADDITIONAL TARGETED PRINT  Schedule cards  Posters  Ticket back advertising  Ticket envelopes  Direct mail to season ticket holders
  18. 18. “The relationship with McDonald’s and Hurricane Sports has been a true partnership. It’s been a pleasure to work with such a great team. You have always gone above and beyond our “sponsorship agreement” and made this a mutually beneficial relationship. We look forward to continued success. i’m lovin’ the U.” Mike Castillo VP – McDonald’s Marketing Association “The Florida Department of Agriculture and Consumer Services has worked with Hurricane Sport Properties’ football marketing program for the past five years. The return on investment with this program has been positive for Florida’s agriculture message and the Hurricane Sports Properties staff is always responsive and professional. As funds are available we plan to continue with this promotional program..” Charles H. Bronson Commissioner Florida Department of Agriculture and Consumer Services “Working with Hurricane Sports Properties continues to be an immense pleasure. In addition to providing excellent promotion for our campaigns, HSP offers exceptional service that goes well beyond the ink on the contract. We look forward to the continued success our partnership.” Terrius Greene Florida Department of Transportation