Online Video<br />By: Richard Clodfelter and Matt Reed<br />
Online Video Industry<br />Video Sharing <br />Video Search<br />Video Commerce<br />Video Editing and Creation<br />Video...
Sub-Industries<br />Video- YouTube<br />Music- Music Video<br />Social-Media- Facebook Incorporates YouTube<br />Media Adv...
Online VideoVevo<br />
VEVO<br />VEVO is a music video website. It is a joint venture between Sony Music Entertainment, Universal Music Group, an...
VEVO structured themselves after Hulu, instead using music videos rather than T.V. shows.<br />Like Hulu, VEVO content is ...
Major Players<br />Yahoo<br />Facebook<br />Microsoft<br />YouTube<br />MTV<br />Hulu<br />
VEVO vs MTV<br />The companies have been working on a deal to syndicate  videos<br />MTV is partnered with the Warner Musi...
MTV<br />Offers a wider of variety of options other than music video<br />Large portion of their revenues comes from telev...
Online Video<br />
Background<br />Founded in Feb. 2005 by three former PayPal Employees<br />In November 2006, YouTube was purchased by Goog...
Features<br />Video embedding: Users can insert a YouTube video into Facebook and MySpace, blogs, or other Web sites where...
Competitors<br />Hulu- TV Shows/Movies "Hulu"<br />Vevo- Music "Vevo“<br />MetaCafe- Music/Video/Entertainment 		"MetaCafe...
Domination in U.S.<br />
Promoting and Advertising<br />Promote Your Content on YouTube<br />Advertise Next to YouTube Content<br />Resources for A...
Conclusions<br />Technology Innovations: Staying On Top<br />On July 21, 2009, users can now upload 3D videos.<br />Social...
Recommendations<br /> VEVO dominates the online music video market<br />They are limited to this specialized area <br />Yo...
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Online video presentation

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This presentation is to give everyone an insight to the useful tools of Online Video specifically relating to YouTube and Vevo. Banner ad marketing on online videos has taken off by displaying ads on videos.

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Online video presentation

  1. 1. Online Video<br />By: Richard Clodfelter and Matt Reed<br />
  2. 2. Online Video Industry<br />Video Sharing <br />Video Search<br />Video Commerce<br />Video Editing and Creation<br />Video Streaming<br />
  3. 3. Sub-Industries<br />Video- YouTube<br />Music- Music Video<br />Social-Media- Facebook Incorporates YouTube<br />Media Advertising- Google Video Advertising<br />
  4. 4. Online VideoVevo<br />
  5. 5. VEVO<br />VEVO is a music video website. It is a joint venture between Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake.<br />The videos on VEVO are syndicated to YouTube, with Google and VEVO sharing the advertising revenue.<br />
  6. 6. VEVO structured themselves after Hulu, instead using music videos rather than T.V. shows.<br />Like Hulu, VEVO content is very limited globally.<br />VEVO aims at attracting high-end advertisers <br />Non-optional Advertisements tend to bother viewers<br />
  7. 7. Major Players<br />Yahoo<br />Facebook<br />Microsoft<br />YouTube<br />MTV<br />Hulu<br />
  8. 8. VEVO vs MTV<br />The companies have been working on a deal to syndicate videos<br />MTV is partnered with the Warner Music Group<br />VEVO plans on entering the television market to compete with MTV networks<br />
  9. 9. MTV<br />Offers a wider of variety of options other than music video<br />Large portion of their revenues comes from television <br />
  10. 10.
  11. 11. Online Video<br />
  12. 12. Background<br />Founded in Feb. 2005 by three former PayPal Employees<br />In November 2006, YouTube was purchased by Google Inc. in one of the most talked-about acquisitions to date.<br />YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email.<br />YouTube is now the leader in online video and the ultimate destination to watch and share videos worldwide through an online Web experience.<br />
  13. 13. Features<br />Video embedding: Users can insert a YouTube video into Facebook and MySpace, blogs, or other Web sites where anyone can watch them.<br />Public or private videos: Users can elect to broadcast their videos publicly or share them privately with friends and family upon upload.<br />Subscriptions: Users are able to keep track of their favorite users' new videos.<br />Record from Webcam: Users with a webcam and Flash software are able to instantly record video responses or normal videos onto the site rather than having to prerecord and then upload the video.<br />TestTube: This is an area where YouTube engineers and developers conduct alpha testing for new features in development. Users are encouraged to participate in the development process and are welcome to evaluate the feature.<br />
  14. 14. Competitors<br />Hulu- TV Shows/Movies "Hulu"<br />Vevo- Music "Vevo“<br />MetaCafe- Music/Video/Entertainment "MetaCafe"<br />
  15. 15. Domination in U.S.<br />
  16. 16. Promoting and Advertising<br />Promote Your Content on YouTube<br />Advertise Next to YouTube Content<br />Resources for Advertising<br />Partnerships and Promoting<br />
  17. 17. Conclusions<br />Technology Innovations: Staying On Top<br />On July 21, 2009, users can now upload 3D videos.<br />Social Impact: Wide range of topics covered by YouTube has turned video sharing into one of the most important parts of Internet culture.<br />Market: The interface of the website is available with localized versions in 24 countries and a worldwide version.<br />
  18. 18. Recommendations<br /> VEVO dominates the online music video market<br />They are limited to this specialized area <br />YouTube is the overall dominant force of general online video<br />

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