Take a look at your latest insurance policy—you should easily be able to find and understand what you can and can’t claim. No longer are these documents full of gobbledygook, tiny print, and lists of exclusions that you need a legal degree to understand.
And it’s not just insurance companies. Pharmaceutical companies (check the leaflet inside a recent prescription medicine), some government departments, utility companies, and others (even lawyers) are changing the language they use when communicating with their customers to ‘plain language’.
In this session, I’ll cover the main guidelines for writing in plain language, the benefits to your organisation and your customers, and share lots of examples and tips for making your messages clear.