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Trade Show Marketing: Pre-Show Trafiic Building Ideas


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Proven ideas and tips for pre-show marketing at any trade show.

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Trade Show Marketing: Pre-Show Trafiic Building Ideas

  1. 1. The Power of Tradeshow Marketing Tradeshow Marketing …the Key to Successful Exhibiting
  2. 2. The Power of Tradeshow Marketing Pre-show marketing Booth give-away Post-Show follow up and communication trade show marketing requires a three part strategy 1 2 3 Successful
  3. 3. The Power of Tradeshow Marketing PRE-SHOW MARKETING Since many attendees make a list of booths they plan on visiting before the show starts, this is a crucial step to driving attendees to the booth You are exhibiting Your location on the show floor A reason for them to stop at your booth 1 2 3 To make existing and potential customers aware Pre-Show Marketing Goals
  4. 4. The Power of Tradeshow Marketing PRE-SHOW MARKETING Scratch Off Postcards have proven to be highly effective. The chance to win will motivate attendees to stop by your booth. While the attendee is revealing their prize, the sales person has time to deliver their 30-second pitch. Remind attendees to only scratch off the prize in the booth for the prize to be valid. • Capture contact information by offering attendees a 2nd chance drawing for any prizes not claimed at the show. • The 4-color process scratch off postcard will let attendees know where they can find you on the show floor and qualifies for lower postal rates. SCRATCH OFF POSTCARDS
  5. 5. The Power of Tradeshow Marketing PRE-SHOW MARKETING Plastic postcards stand out from the rest of the pre-show marketing pieces. Utilize the gift card portion as scratch off card. Attendee will bring the postcard (or just the removable gift card) to the booth to scratch off the prize box to determine their prize. Alternatively, the gift card can be a luggage tag with the customer’s name and address preprinted with your booth number. PLASTIC POSTCARDS
  6. 6. The Power of Tradeshow Marketing BOOTH GIVE-AWAY PRIZES: Create goodwill and a positive atmosphere by having everyone be a winner. The scratch off game's big prize will draw attendees into the booth. Recent studies indicate that attendees are equally motivated by both the odds of winning a prize and the size of the grand prize. Allocate budget dollars equally for both secondary prize winners and the grand prize.
  7. 7. The Power of Tradeshow Marketing BOOTH GIVE-AWAY Music downloads and custom electronic device skins are a popular giveaway. • Cards are light weight and compact, minimizing draige costs and are easy for the attendee to bring home. • Drive attendees to your website to start the redemption. • Add a quick and inexpensive survey to better qualify the show leads. DIGITAL ENTERTAINMENT:
  8. 8. The Power of Tradeshow Marketing CUSTOM SURVEY Custom data capture is at the rot of a successful trade show promotion. Our digital download rewards have the ability to have a custom landing page that can capture data--making ideal for personal information capture, surveys and more.  $400 Price Includes: • Survey Set-Up • Data Capture • Bi-Weekly Reporting  Questions: • Multiple Choice • True / False • Fill-In • Questions mandatory or optional DIGITAL ENTERTAINMENT:
  9. 9. The Power of Tradeshow Marketing For more information on unique trade show marketing and incentives to increase ROI, Contact Download at 512.507.4709 or by email at