Presented at the SGMP National Education Conference, May 21, 2010 at the Hyatt Regency in Kansas City, MO.
Online registration is an essential tool for meeting planners in their drive to reduce costs and increase convenience for their attendees. This session will show how event registration has changed over the years, and will describe current and emerging best practices. You will discover the most cost-effective options to provide a Web presence for your events and how email can best be used in online communication with your meeting attendees. We will explain how to use current state-of-the-art tools to avoid drowning in data and how to create custom reports that can be delivered in common formats. You also will receive answers to such questions as,
• What special considerations do government events have for online registration?
• What are the security, privacy, and compliance issues behind online registration?
• How does an online registration system fit into social networks and my event community?
In addition, you will learn about the Accepted Practices Exchange (APEX) initiative sponsored by SGMP and other associations in the meetings and group travel industry. APEX is producing open standards for electronic data transfer of event RFPs, rooming lists, and event specification guides between meeting professionals and hotel suppliers.