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Introduction <ul><li>Globally experienced consultants with a pedigree in managing issues and building corporate brands for...
Latin America  <ul><li>Reach across Latin America – combining global expertise with experienced local consultants  </li></...
Global Marketing Consulting <ul><li>Crafting and delivering campaigns targeting global media, analysts and opinion formers...
Corporate Communications  <ul><li>We specialise in heavy industry sectors: energy & environment, transportation, mining & ...
Government Relations <ul><li>Intelligence  </li></ul><ul><li>Early warning on regulatory and legislative trends and issues...
Investor Relations <ul><li>We help clients build their own in-house IR function and provide ongoing counsel or support for...
Foreign Direct Investment <ul><li>Team experience includes </li></ul><ul><ul><li>Advanced Power </li></ul></ul><ul><ul><li...
Mergers and Acquisitions <ul><li>Bulk of our M&A work is transactional: supporting a bid, crafting a defence strategy, dri...
Corporate Restructuring <ul><li>Experience supporting corporate restructuring, primarily in large-scale heavy industry sec...
Crisis Preparedness and Management  <ul><li>Wide-ranging experience from issues and crisis mapping and manual development ...
Principals <ul><li>Ian Herbison, CEO </li></ul><ul><li>Emerging markets specialist  </li></ul><ul><li>Senior level corpora...
Energy & Environment <ul><li>Able to:  </li></ul><ul><li>Navigate regulatory landscape </li></ul><ul><li>Identify & engage...
Mining & Metals  <ul><li>Experience of support throughout mining lifecycle,  from exploration to project development, oper...
Agribusiness <ul><li>Manage brand reputation for food producers and processors, agrichemicals and biotechnology companies ...
Transportation <ul><li>Specialists in automotive  and aviation manufacturing, transport infrastructure  and transport oper...
Contact For further information please visit our website at  www.speysidecr.com   or contact us at  [email_address]
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Introduction To Speyside, 2009

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Introduction to Speyside Corporate Relations: Latin American focused corporate, financial and government relations focused consultancy.

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Introduction To Speyside, 2009

  1. 2. Introduction <ul><li>Globally experienced consultants with a pedigree in managing issues and building corporate brands for foreign investors and emerging market blue chips </li></ul>Our Latin America practice supports foreign investors with market entry and expansion by managing corporate reputation and government relations Our Global Strategic Marketing practice works with emerging market companies to build and manage profile in key global finance, trade and regulatory centers, supporting cross-border growth
  2. 3. Latin America <ul><li>Reach across Latin America – combining global expertise with experienced local consultants </li></ul><ul><li>Three specialist practice groups: </li></ul><ul><li>Corporate Communications </li></ul><ul><li>Government Relations </li></ul><ul><li>Investor Relations </li></ul><ul><li>Support foreign direct investors in market entry </li></ul><ul><li>and expansion, especially: </li></ul><ul><li>Greenfield investment </li></ul><ul><li>Corporate restructuring </li></ul><ul><li>Mergers and acquisitions </li></ul><ul><li>Issues and crisis management </li></ul>
  3. 4. Global Marketing Consulting <ul><li>Crafting and delivering campaigns targeting global media, analysts and opinion formers </li></ul><ul><li>Direct lobbying to influence decision makers on regulation or policy </li></ul>Working with emerging market companies and governments to build awareness and influence opinion among key global business, financial and regulatory decision makers Typically engaged to support cross-border growth and headline corporate issues – focusing on regulation, litigation & transaction support, especially IPO and M&A
  4. 5. Corporate Communications <ul><li>We specialise in heavy industry sectors: energy & environment, transportation, mining & metals, and agribusiness </li></ul><ul><li>We anticipate and manage issues, using: </li></ul><ul><li>Media relations </li></ul><ul><li>Stakeholder outreach </li></ul><ul><li>Social responsibility </li></ul><ul><li>Sponsorship and donation programs </li></ul><ul><li>Team experience includes </li></ul><ul><li>AES </li></ul><ul><li>ArcelorMittal </li></ul><ul><li>CEMEX </li></ul><ul><li>Du Pont </li></ul><ul><li>Macquarie </li></ul>
  5. 6. Government Relations <ul><li>Intelligence </li></ul><ul><li>Early warning on regulatory and legislative trends and issues </li></ul><ul><li>Identification of formal and informal decision makers and processes </li></ul><ul><li>Auditing of attitudes and opinions </li></ul><ul><li>Strategy & Implementation </li></ul><ul><li>Outreach and engagement programs </li></ul><ul><li>Advocacy campaigns, including parliamentary lobbying </li></ul><ul><li>Issues & crisis management </li></ul><ul><li>Campaign/strategy evaluation </li></ul><ul><li>Team experience includes: </li></ul><ul><li>GE </li></ul><ul><li>HP </li></ul><ul><li>E.ON </li></ul><ul><li>Syngenta </li></ul><ul><li>US Steel </li></ul>
  6. 7. Investor Relations <ul><li>We help clients build their own in-house IR function and provide ongoing counsel or support for key events </li></ul>Partner with leading U.S. and European investor relations firms, working as lead or support agency <ul><li>Particularly strong on cross-border IPO and M&A support. Recent team experience includes: </li></ul><ul><ul><li>ArcelorMittal </li></ul></ul><ul><ul><li>Rosneft </li></ul></ul><ul><ul><li>Visa </li></ul></ul>
  7. 8. Foreign Direct Investment <ul><li>Team experience includes </li></ul><ul><ul><li>Advanced Power </li></ul></ul><ul><ul><li>ArcelorMittal </li></ul></ul><ul><ul><li>Holcim </li></ul></ul><ul><ul><li>Lenovo </li></ul></ul><ul><ul><li>Tenaris </li></ul></ul><ul><ul><li>US Steel </li></ul></ul><ul><ul><li>Veolia </li></ul></ul>Act as extension of clients’ team – your eyes and ears on the ground – frank assessment of opportunities and risks of a given investment plan <ul><li>Market intelligence to support due diligence and site-selection </li></ul><ul><li>Government relations to maximise incentives & smooth market entry </li></ul><ul><li>Manage public opinion in permitting and construction processes </li></ul><ul><li>Support trade profiling, recruitment and issues management. </li></ul>
  8. 9. Mergers and Acquisitions <ul><li>Bulk of our M&A work is transactional: supporting a bid, crafting a defence strategy, driving up the value or helping secure regulatory approvals </li></ul><ul><li>Team experience includes </li></ul><ul><ul><li>Enel </li></ul></ul><ul><ul><li>GE </li></ul></ul><ul><ul><li>Groupama </li></ul></ul><ul><ul><li>Tenaris </li></ul></ul><ul><ul><li>Unicredit </li></ul></ul>Much of what we do is behind-the-scenes counsel to existing company spokespersons on content and timing
  9. 10. Corporate Restructuring <ul><li>Experience supporting corporate restructuring, primarily in large-scale heavy industry sectors driven by post-acquisition or bank-led restructuring </li></ul>We know change management, employee communication, external stakeholder management and rebranding <ul><li>Team experience includes </li></ul><ul><ul><li>ArcelorMittal </li></ul></ul><ul><ul><li>E.ON </li></ul></ul><ul><ul><li>Groupama </li></ul></ul><ul><ul><li>Tenaris </li></ul></ul>
  10. 11. Crisis Preparedness and Management <ul><li>Wide-ranging experience from issues and crisis mapping and manual development to real life crisis management </li></ul>Extensive training programmes, including theory, case studies and ‘live fire’ scenarios <ul><li>Team experience includes </li></ul><ul><ul><li>GE </li></ul></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Holcim </li></ul></ul><ul><ul><li>Pioneer Hi-Bred </li></ul></ul>
  11. 12. Principals <ul><li>Ian Herbison, CEO </li></ul><ul><li>Emerging markets specialist </li></ul><ul><li>Senior level corporate consultant, leading cross-border campaigns </li></ul><ul><li>Extensive experience in Greenfield investment, M&A and government affairs </li></ul><ul><li>Alistair McLeish, Chairman </li></ul><ul><li>Founder and Chairman of M m d, which he grew organically to become undisputed leader across 19 countries </li></ul><ul><li>Corporate communications specialist providing board-level counsel on crisis management, foreign investment & IPO </li></ul>
  12. 13. Energy & Environment <ul><li>Able to: </li></ul><ul><li>Navigate regulatory landscape </li></ul><ul><li>Identify & engage stakeholders </li></ul><ul><li>Develop critical relationships while safeguarding reputation </li></ul>We know oil & gas, power generation transmission and trading, and utilities <ul><li>Team experience includes </li></ul><ul><ul><li>AES </li></ul></ul><ul><ul><li>GE Energy </li></ul></ul><ul><ul><li>Enel </li></ul></ul><ul><ul><li>E.ON </li></ul></ul><ul><ul><li>Veolia </li></ul></ul>
  13. 14. Mining & Metals <ul><li>Experience of support throughout mining lifecycle, from exploration to project development, operations and sales & marketing </li></ul><ul><li>Team experience includes </li></ul><ul><ul><li>ArcelorMittal </li></ul></ul><ul><ul><li>Gabriel Resources </li></ul></ul><ul><ul><li>Tenaris </li></ul></ul><ul><ul><li>TMK </li></ul></ul><ul><ul><li>US Steel </li></ul></ul><ul><ul><li>Wildhorse Energy </li></ul></ul><ul><li>Safeguard corporate reputation: </li></ul><ul><li>Support permitting </li></ul><ul><li>Public consultation </li></ul><ul><li>Community relations </li></ul><ul><li>Issues management </li></ul><ul><li>Support junior companies with trade profiling prior to exit </li></ul>
  14. 15. Agribusiness <ul><li>Manage brand reputation for food producers and processors, agrichemicals and biotechnology companies </li></ul>We formerly ran leading European agribusiness communications consultancy, HQ from the UK. <ul><li>Team experience includes </li></ul><ul><ul><li>Monsanto </li></ul></ul><ul><ul><li>ICI </li></ul></ul><ul><ul><li>Du Pont </li></ul></ul><ul><ul><li>Pfizer </li></ul></ul><ul><ul><li>John Deere </li></ul></ul>
  15. 16. Transportation <ul><li>Specialists in automotive and aviation manufacturing, transport infrastructure and transport operators: road, rail, sea and air </li></ul>Experience includes greenfield investments, privatisation and M&A, public sector tender support, and issues/crisis management <ul><li>Team experience includes </li></ul><ul><ul><li>Global Infrastructure Partners </li></ul></ul><ul><ul><li>Gripen </li></ul></ul><ul><ul><li>Lockheed Martin </li></ul></ul><ul><ul><li>Macquarie </li></ul></ul><ul><ul><li>Scania </li></ul></ul>
  16. 17. Contact For further information please visit our website at www.speysidecr.com or contact us at [email_address]

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