United We Stand, Divided We Ride

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This presentation was given by Tiffany Robinson at the 2012 APA Conference in Los Angeles as part of the Fast, Funny and Passionate, Two session. The original format is 21 slides automatically timed to run for 7 seconds each. The presentation is best viewed in PPT since the slides feature animation.

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  • Traditionally, we’ve associated cycling with bike races like the Tour de France or bike racers like lance Armstrong. But lance armstrong can’t take the credit for the movement that has brought bicycling to the forefront of our minds…
  • Bicycling has become normalized and it’s no longer relegated to be enjoyed by bike racers like Lance Armstrong or being just for kids. It’s being popularized by all levels of cyclists from the casual enthusiasts and families who ride for leisure to the passionate cyclist who rides for the sport
  • It isn’t very often that we see bike culture intersect with fashion culture but more and more fashion designers are using bicycles for their models to go down the runway
  • Used as an accessory while selling the main product
  • Now we’ve moved away from being the accessory to being the main attraction. These designer bikes give adults an serious upgrade from their childhood bicycles
  • Magazines, mainstreamblogs and newspapers
  • Don’t get me wrong…as you can see here, these images do exist…but they are far and few between and are not the norm…these images you see here are a mix of stock photos and magazines…if you’re not a subscriber of the magazine or user of the product you might not see these images or these images might just not resonate
  • But where are the real world photos like these that show ethnically and culturally diverse images in both all settings that actually shows hey there are people like me that a bicycle!
  • The Pedestrian and Bicycle Information Center’s Image Library is a great resource for pedestrian and bicycle professionals looking for free, non-commercial images to include in their reports and presentations. It includes nearly 1,400 user-submitted images that are searchable by category and by word tags. In their word cloud, there is a tag for diversity. Out of all the images that they have available (CLICK NOW) only 28 have been tagged “Diversity”. Let me show you a few examples. (CLICK THROUGH ALL SLIDES THEN CONTINUE) I’ll let you decide if these images fit your ideal of “Diversity” but I do think it’s important to note that there’s a difference between a picture being considered diverse because it represents a great mixture of age, ethnicity and setting vs. a being tagged as diverse because it contains one person of color
  • When I showed this picture a year ago, this was the only bike I knew how to ride. Yes, at the age of 35 I learned how to ride! Everyone would ask how can you be an adult or a bike/ped planner that doesn’t know how to ride. I may not have know how to ride but I was able to see the benefit in knowing how to ride and I’ve taken it upon myself as part of a local advocacy group in Montclair to ensure that we start spreading that truth. I finally validated myself as a bike planner by learning but the main point for me is that I’m a product of my environment…you learned to ride when you were a kid and if you didn’t oh well then you end up like me.
  • Many people in communities of color do not use bicycles to get around – either by choice or by limitationTime- there’s a myth about black women not doing anything that’ll get their hair wet – it’s less about the hair and more about the time and money that it costs to maintain it…
  • Diversification needs to happen on various levels such as gender and race Complete Streets for all users not just those communities!– As I said before, there’s been better awareness of the various type of users but not all users. When doing our plans, and programmatic activities we should be being mindful of cultural and ethnic differences for all those who might be using the facilities
  • United We Stand, Divided We Ride

    1. 1. Divided We Ride
    2. 2. Ideals vs. Reality
    3. 3. ArmaniBetsey Johnson
    4. 4. Marie ClaireJ. Crew Saks 5th Avenue GQ
    5. 5. Fendi
    6. 6. http://www.pedbikeimages.org/
    7. 7. I can relate…
    8. 8. What’s Different Here…• Stigma of being considered poor• Cars are an indicator of success• Cycling is not seen as a recreational sport or activity done by adults• Time
    9. 9. Usage Patterns• Bicycling is highest among whites and Hispanics (0.9% of all trips)• Whites – recreation; Hispanics to reach a workplace• Patterns based on differences in income Taken from “Socioeconomics of Urban Travel: Evidence from the 2001 NHTS” - by John Pucher and John L. Renne
    10. 10. Usage Patterns• Language/fear prohibitive to driver’s license process• Much cheaper and easier to ride• Mirrors transportation of native country
    11. 11. Income• Cost of purchasing or repairing a bike – Kids: ~$50-$250 – Adults: ~$200-$1000+• “33% of poor African Americans and 25% of poor Latinos lack automobile access, compared with 12.1% of poor whites.” Taken from Steven Raphael and Alan Berube,“Socioeconomic Differences in Household Automobile Ownership Rates: Implications for Evacuation Policy,” paper prepared for the Berkeley Symposium on “Real Estate,Catastrophic Risk, and Public Policy,” March 23, 2006, http://urbanpolicy.berkeley.edu/pdf/raphael.pdf.
    12. 12. SafetyPersonal safety• Lack of understanding of the rules of the road• Fear of riding with vehiclesBike safety • Theft
    13. 13. Facilities and Resources• Lack of bike shops• Lack of bicycle facilities (on and off-road)• Lack of bicycle education teaching the rules of the road• Lack of bike storage, especially at schools and residences
    14. 14. Don’t just talk about it, be about it“Planners can continue to make a positive impact on bricks and mortar design issues, but we must also become well-versed in matters of race and culture so that our plans and implementation programs can ensure equity…And maybe one day, we’ll stop referring to struggling areas as those communities but instead…our communities.” – APA-NJ President Charles Latini, Jersey Planner Newsletter, September – October 2010
    15. 15. Take Diversity Mainstream… Here’s My Contact Info… trobinson@rbagroup.com ecdc.nj@gmail.comEbony Magazine, Boden Thought You Knew CalendarMarch 2011 www.bodenusa.com http://thoughtyouknew.us

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