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DFSS in New Product Development Case Study of the Securekey Project by Ray Balisnomo April 21, 2010:  Version 6
This DFSS Approach is NOT Practical ,[object Object]
Customer analysis
Create teamDefine ,[object Object]
Determine project schedule
Review risk assessmentMeasure ,[object Object]
Determine project schedule
 Review risk assessmentAnalyze ,[object Object]
Review CTQsDesign ,[object Object]
Test tolerances
Optimize designOptimize ,[object Object]
Document developmentVerify
DFSS in Practice at Ingersoll Rand DFSS Design Scorecard Quality Function Deployment (QFD) Predict We use the other DFSS Tools  (e.g., DOE, Regression, Pugh matrix, ANOVA, etc.) to close the gap between what the customer desires & how the actual product performs.. Validate Customer Needs Customer Satisfaction System Design System Capability Subsystem Design Subsystem Capability Component Design Component Capability Process Design Process Capability Critical to Quality (CTQ) Management
Kano Analysis Basic Needs (e.g., Test Requirements) Customer surveys or interviews (Focus Groups) Marketing Requirements Document Performance needs Excitement needs or Delighters Product  Specifications AHP Pair-wise Comparison Prioritized or Weighted Customer Needs (WHAT’s)  Quality Function Deployment (HOQ-1) System-level CTQ’s. HOW do we measure success?
DFSS in Practice at Ingersoll Rand Quality Function Deployment (QFD) Predict Customer Needs System Design Critical to Quality (CTQ) Management
System Level Q.F.D.
Pugh Matrix for Concept Selection
DFSS in Practice at Ingersoll Rand Quality Function Deployment (QFD) Predict Customer Needs System Design Subsystem Design Critical to Quality (CTQ) Management
Sub-system Level Q.F.D.
DFSS in Practice at Ingersoll Rand Quality Function Deployment (QFD) Predict Customer Needs System Design Subsystem Design Component Design Critical to Quality (CTQ) Management
Component Level Q.F.D.
DFSS in Practice at Ingersoll Rand Quality Function Deployment (QFD) Predict Customer Needs ,[object Object],System Design Subsystem Design Component Design Critical to Quality (CTQ) Management
Design of Experiments: Recombinating Sidebar Spring Retention
Component Level Q.F.D. .028 .069
DFSS in Practice at Ingersoll Rand Quality Function Deployment (QFD) Predict Customer Needs ,[object Object]
Gauge R& RSystem Design Subsystem Design Component Design Critical to Quality (CTQ) Management
Measurement System Analysis: Surface Roughness(Ra) Lck.Sidebar
DFSS in Practice at Ingersoll Rand Quality Function Deployment (QFD) Predict Customer Needs ,[object Object]
Gauge R& R
Regression AnalysisSystem Design Subsystem Design Component Design Critical to Quality (CTQ) Management

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DFSS in New Product Development Case Study of the Securekey Project

Editor's Notes

  1. If you’ve been taught DFSS but have never practiced it, chances are this is what you think the methodology looks like. But if you actually put it into practice, you will find this model to be use-less. It’s only “Good” in theory. In the real world, no one applies DFSS using the DMADV phase gate process. Unlike DMAIC, DFSS is not a linear process. There’s a creative element that forces you to drill down into the details. The following presentation is about how DFSS is used in the real world.