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Razvan Gavrilas
Be-Wizard – Rimini
March 2014
UNNATURAL LINKS
& PENALTIES
cognitiveSEO
cognitiveSEO
WHO AM I?
IT
Marketer
SEO Geek
cognitiveSEO Founder
Natural Link
Unnatural Link
cognitiveSEO
27 unLINKs
cognitiveSEO
cognitiveSEO
1. Link for Link
cognitiveSEO
2. Money for Links
cognitiveSEO
3. Goods/Services for Links
cognitiveSEO
4. Guest Posting
cognitiveSEO
5. Automatically Generated Links
cognitiveSEO
6. Widget Links
cognitiveSEO
7. Advertorials
cognitiveSEO
8. Text Advertisements
cognitiveSEO
9. Articles & Commercial Anchor Text
cognitiveSEO
10. Web-directory Links
cognitiveSEO
11. Footer Links
cognitiveSEO
12. Sitewide Links
cognitiveSEO
13. Blogroll Links
cognitiveSEO
14. Forum & Blog Comments
cognitiveSEO
15. 100% Do-follow Links
cognitiveSEO
16. Anchor Text Over-Optimization
cognitiveSEO
17. Geographically Irrelevant Links
cognitiveSEO
18. Contextually Irrelevant Links
cognitiveSEO
19. Link Velocity Spikes
cognitiveSEO
20. Article Directories
Last night I wrote
100 articles
Good Job!
My SEO
Padawan
cognitiveSEO
21. Link networks
Last night I wrote
100 articles
cognitiveSEO
22. Press Releases
cognitiveSEO
23. Bookmark Sites
cognitiveSEO
24. Resource Pages
cognitiveSEO
25. Sites that Sell Links
cognitiveSEO
26. Social Profile Links
cognitiveSEO
27. Any Link
cognitiveSEO
cognitiveSEO
How to Spot a Penalty?
cognitiveSEO
cognitiveSEO
How did everything begin?
cognitiveSEO
Link Profile
cognitiveSEO
Shady No. 1- Web-directory Links
cognitiveSEO
Shady No. 2 - Easily Pattern-able Links
cognitiveSEO
Shady No. 3 - Advertorials
cognitiveSEO
cognitiveSEO
The Drop
cognitiveSEO
How to Spot Negative SEO?
cognitiveSEO
How to Spot Negative SEO?
cognitiveSEO
Brand vs Commercial Anchor Text
cognitiveSEO
Link Profile
cognitiveSEO
Unnatural Links
cognitiveSEO
cognitiveSEO
Drop Analysis
cognitiveSEO
and … BOOM 2 Day Recovery!
cognitiveSEO
cognitiveSEO
Analyze
cognitiveSEO
GWT
cognitiveSEO
M is for Misleading!
cognitiveSEO
cognitiveSEO
Step No. 1 – Prevent by Analysis
cognitiveSEO
Step No. 2 – Prevent by Continuous Tracking
cognitiveSEO
Step No. 3 – Prevent by Instant E-mail Alerting
cognitiveSEO
cognitiveSEO
Disavow
cognitiveSEO
Dilute
cognitiveSEO.com
@cognitiveSEO
facebook.com/cognitiveSEO
THANK YOU
razvan.gavrilas@cognitiveSEO.com
cognitiveSEO
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Unnatural Links, Google Penalties, Prevention & Recoveries in 2014

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Unnatural Links, Google Penalties, Prevention & Recoveries in 2014

Important concepts:
Natural vs Unnatural Links
27 Types of Unnatural LInk Building Techniques & Strategies
1. Link for Link
2. Money for Links
3. Goods or Services for Links
4. Guest Posting
5. Automatically Generated Links
6. Widget Links
7. Advertorials
8. Text Advertisements that pass PageRank
9. Articles & Commercial Anchor Text
10. Web-Directory Links
11. Footer links
12. Sitewide links
13. Blogroll links
14. Forum & Blog Comments
15. 100% Do-Follow Links
16. Anchor Text Over-optimization
17. Geographically Irrelevant Links
18. Contextually Irrelevant Links
19. Link Velocity Spikes
20. Article Directories
21. Link Networks
22. Press Releases
23. Bookmark Sites
24. Resource Pages
25. Sites that Sell Links
26. Social Profile Links

Halifax Google Penalty Case Study
Lastminute.com Negative SEO Case Study
Google Manual Penalties
Google Algorithmic Penalties
Google Penalty Prevention Techniques
Google Recovery and Dilution Techniques

Published in: Technology
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Unnatural Links, Google Penalties, Prevention & Recoveries in 2014

  1. 1. Razvan Gavrilas Be-Wizard – Rimini March 2014 UNNATURAL LINKS & PENALTIES cognitiveSEO
  2. 2. cognitiveSEO WHO AM I? IT Marketer SEO Geek cognitiveSEO Founder
  3. 3. Natural Link Unnatural Link cognitiveSEO
  4. 4. 27 unLINKs cognitiveSEO
  5. 5. cognitiveSEO 1. Link for Link
  6. 6. cognitiveSEO 2. Money for Links
  7. 7. cognitiveSEO 3. Goods/Services for Links
  8. 8. cognitiveSEO 4. Guest Posting
  9. 9. cognitiveSEO 5. Automatically Generated Links
  10. 10. cognitiveSEO 6. Widget Links
  11. 11. cognitiveSEO 7. Advertorials
  12. 12. cognitiveSEO 8. Text Advertisements
  13. 13. cognitiveSEO 9. Articles & Commercial Anchor Text
  14. 14. cognitiveSEO 10. Web-directory Links
  15. 15. cognitiveSEO 11. Footer Links
  16. 16. cognitiveSEO 12. Sitewide Links
  17. 17. cognitiveSEO 13. Blogroll Links
  18. 18. cognitiveSEO 14. Forum & Blog Comments
  19. 19. cognitiveSEO 15. 100% Do-follow Links
  20. 20. cognitiveSEO 16. Anchor Text Over-Optimization
  21. 21. cognitiveSEO 17. Geographically Irrelevant Links
  22. 22. cognitiveSEO 18. Contextually Irrelevant Links
  23. 23. cognitiveSEO 19. Link Velocity Spikes
  24. 24. cognitiveSEO 20. Article Directories Last night I wrote 100 articles Good Job! My SEO Padawan
  25. 25. cognitiveSEO 21. Link networks Last night I wrote 100 articles
  26. 26. cognitiveSEO 22. Press Releases
  27. 27. cognitiveSEO 23. Bookmark Sites
  28. 28. cognitiveSEO 24. Resource Pages
  29. 29. cognitiveSEO 25. Sites that Sell Links
  30. 30. cognitiveSEO 26. Social Profile Links
  31. 31. cognitiveSEO 27. Any Link
  32. 32. cognitiveSEO
  33. 33. cognitiveSEO How to Spot a Penalty?
  34. 34. cognitiveSEO
  35. 35. cognitiveSEO How did everything begin?
  36. 36. cognitiveSEO Link Profile
  37. 37. cognitiveSEO Shady No. 1- Web-directory Links
  38. 38. cognitiveSEO Shady No. 2 - Easily Pattern-able Links
  39. 39. cognitiveSEO Shady No. 3 - Advertorials
  40. 40. cognitiveSEO
  41. 41. cognitiveSEO The Drop
  42. 42. cognitiveSEO How to Spot Negative SEO?
  43. 43. cognitiveSEO How to Spot Negative SEO?
  44. 44. cognitiveSEO Brand vs Commercial Anchor Text
  45. 45. cognitiveSEO Link Profile
  46. 46. cognitiveSEO Unnatural Links
  47. 47. cognitiveSEO
  48. 48. cognitiveSEO Drop Analysis
  49. 49. cognitiveSEO and … BOOM 2 Day Recovery!
  50. 50. cognitiveSEO
  51. 51. cognitiveSEO Analyze
  52. 52. cognitiveSEO GWT
  53. 53. cognitiveSEO M is for Misleading!
  54. 54. cognitiveSEO
  55. 55. cognitiveSEO Step No. 1 – Prevent by Analysis
  56. 56. cognitiveSEO Step No. 2 – Prevent by Continuous Tracking
  57. 57. cognitiveSEO Step No. 3 – Prevent by Instant E-mail Alerting
  58. 58. cognitiveSEO
  59. 59. cognitiveSEO Disavow
  60. 60. cognitiveSEO Dilute
  61. 61. cognitiveSEO.com @cognitiveSEO facebook.com/cognitiveSEO THANK YOU razvan.gavrilas@cognitiveSEO.com cognitiveSEO

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