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Design Thinking
Introduction to the big principles of design thinking.
This presentation is brought to you by..
Razan Sadeq
Experience Designer
User Researcher
Workshops & Training
Public speak...
What is Design Thinking?
Project
“Design thinking is a human-centered approach
to innovation that draws from the designer'...
What is Design Thinking?
A way of thinking that help you
innovate and solve problems like a designer.
RESEARCH DEFINE IDEA...
Why?
Understanding the
mindset of people you
are building this* for
consideration of a wide
and fresh array of
solutions
d...
Case Studies
Past.fmATM INTERFACE
How did design thinking transformed airbnb Watch Design Thinking Movie
Principles of Design Thinking
Iterative process
Holistic (systems thinking)
Optimistic
Collaborative (team effort)
Experim...
The 5 Stages of Design Thinking
RESEARCH DEFINE IDEATE PROTOTYPE EXECUTE
1. Research
To create meaningful innovations, you need to understand
the needs of your customers, and how they think and f...
Interview Preparation
Brainstorm questions
Keep them Open, no binary questions
plenty of “why?” questions
Identify and ord...
Synthesis
Unpack observations
Share stories & quotes
Share pictures
Define point of views
[USER] needs to [USER’S NEED] be...
2. Defining needs / opportunities
Based on what you have learned about your customers and the
context, define the challeng...
How Might We…?
How to generate HMW questions?
Amp up the good: HMW use the kids’ energy to entertain fellow passenger?
Remove the bad: HM...
3. Ideating
It’s not about coming up with the ‘right’ idea, it’s about
generating the broadest range of possibilities.
Ske...
Brainstorming
One conversation at a time
Go for quantity
Encourage wild ideas
Defer judgement
No Blocking
Build on each ot...
Brainstorming
Mind maps // Sketches // Screens // Words //Communicative
“How would you solve this with a million dollars?”...
4. Prototyping
Build to think and answer questions that get you closer to
your final solution.
Create experience // Get Fe...
Build to Test
Start building
Don’t spend too long on one prototype
Build with the user in mind.
Build an experience
Think ...
Capture their feelings
Let your user experience the prototype
Have them talk through their experience
Actively observe
Fol...
5. Execution
Pick the idea that strikes the best balance between user
needs and the organisation goals, execute.
Collabora...
Find answers to those questions
Try the business model canvas
Your Mindset
Embrace Experimentation
Be Mindful Of Process
Radical Collaboration
Focus on Human Values
Don’t be afraid to ...
Questions?
Tweet me @razsadeq
The Big Principles of Design Thinking
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The Big Principles of Design Thinking

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Design thinking. HBO, Pepsi-Cola and the World Bank use it. Harvard, Oxford and Stanford teach it. The computer mouse and iPod resulted from it. So what is it?

Design thinking is a human-centered methodology that harnesses creativity, produces valuable ideas quickly and generates products and services based on people’s needs and wants. A proven approach to solve tricky problems, it is a powerful tool that, when used effectively, can be the foundation for uncovering new opportunities and driving business forward.

This presentation covers the main principles and stages in the process of design thinking.

Published in: Design

The Big Principles of Design Thinking

  1. 1. Design Thinking Introduction to the big principles of design thinking.
  2. 2. This presentation is brought to you by.. Razan Sadeq Experience Designer User Researcher Workshops & Training Public speaking www.razsadeq.com
  3. 3. What is Design Thinking? Project “Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” —Tim Brown, president and CEO of IDEO
  4. 4. What is Design Thinking? A way of thinking that help you innovate and solve problems like a designer. RESEARCH DEFINE IDEATE PROTOTYPE EXECUTE
  5. 5. Why? Understanding the mindset of people you are building this* for consideration of a wide and fresh array of solutions developing a deep understanding of unmet needs avoiding the pitfall of imposing the wrong solution on a community * This can be a service, product, course, program, process,.. etc
  6. 6. Case Studies Past.fmATM INTERFACE How did design thinking transformed airbnb Watch Design Thinking Movie
  7. 7. Principles of Design Thinking Iterative process Holistic (systems thinking) Optimistic Collaborative (team effort) Experimental User-centric Experience design (emotional aspects)
  8. 8. The 5 Stages of Design Thinking RESEARCH DEFINE IDEATE PROTOTYPE EXECUTE
  9. 9. 1. Research To create meaningful innovations, you need to understand the needs of your customers, and how they think and feel. Observe // Engage // Listen
  10. 10. Interview Preparation Brainstorm questions Keep them Open, no binary questions plenty of “why?” questions Identify and order themes Refine questions
  11. 11. Synthesis Unpack observations Share stories & quotes Share pictures Define point of views [USER] needs to [USER’S NEED] because/but [SURPRISING INSIGHT] Park ideas in the parking lot
  12. 12. 2. Defining needs / opportunities Based on what you have learned about your customers and the context, define the challenge you are taking on. Synthesise // Define Problem Statement
  13. 13. How Might We…?
  14. 14. How to generate HMW questions? Amp up the good: HMW use the kids’ energy to entertain fellow passenger? Remove the bad: HMW separate the kids from fellow passengers? Explore the opposite: HMW make the wait the most exciting part of the trip? Question an assumption: HMW entirely remove the wait time at the airport? Go after adjectives: HMW we make the rush refreshing instead of harrying? ID unexpected resources: HMW leverage free time of fellow passengers to share the load? Create an analogy from need or context: HMW make the airport like a spa? Like a playground? Play against the challenge: HMW make the airport a place that kids want to go? Change a status quo: HMW make playful, loud kids less annoying? Break POV into pieces: HMW entertain kids? HMW slow a mom down? HMW mollify delayed passengers?
  15. 15. 3. Ideating It’s not about coming up with the ‘right’ idea, it’s about generating the broadest range of possibilities. Sketch // building on others’ ideas.
  16. 16. Brainstorming One conversation at a time Go for quantity Encourage wild ideas Defer judgement No Blocking Build on each other’s ideas Be visual
  17. 17. Brainstorming Mind maps // Sketches // Screens // Words //Communicative “How would you solve this with a million dollars?” “ . . . for free?” “ . . . without technology?” “ . . . with no physical objects?” “How would the government do it?” “How would this resolve in a Disney movie?” “What’s the worst idea you can think of?”
  18. 18. 4. Prototyping Build to think and answer questions that get you closer to your final solution. Create experience // Get Feedback // Iterate
  19. 19. Build to Test Start building Don’t spend too long on one prototype Build with the user in mind. Build an experience Think of open questions
  20. 20. Capture their feelings Let your user experience the prototype Have them talk through their experience Actively observe Follow up with questions
  21. 21. 5. Execution Pick the idea that strikes the best balance between user needs and the organisation goals, execute. Collaborate // Be Agile
  22. 22. Find answers to those questions Try the business model canvas
  23. 23. Your Mindset Embrace Experimentation Be Mindful Of Process Radical Collaboration Focus on Human Values Don’t be afraid to fail Assume a beginner’s mindset Think of corner cases, but don’t obsess with the details Be ready to kill your babies
  24. 24. Questions? Tweet me @razsadeq

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