Mobile Clients : Adidas, AOL,
Audi, Axe, Best Buy, Carnival Cruiseline, Citi, Dow Jones, eBay, Godiva, JC Penney, Nike, Ralph Lauren, Visa, XM Radio and others Platforms: Mobile web, iPhone OS, Android Razorfish + Mobile Photo by DJ-Nike on Flickr
Know the target audience:
what phones, OS, carriers customers are using Device agnostic or native application (or hybrid)? iPhone is probably the best bang for the buck (stability, exposure in iTunes) Principle no. 2 – Choose your platform carefully
Agile development seems particularly
suited for mobile. Cross-functional disciplines (creative, ux, tech) Control of feature set Rapid development process Test early and often Hybrid process – “mo-jile”? - Principle no. 3 – Embrace “mo-jile”
Core team snapshotFA • Supports
Management of the Backlog • Explains functionality between the prototype and the real site • Attends both the Tech and UX scrums PM • Ensures alignment with business objectives and throughout process • Keeps project on track (timing and budget) Developer • Building the prototype into a real site • Bug fix of the real site • Launch Support Designer • Partnering with UX to fulfill the early development of comps, wireframes and copy decks that enable prototype development Experience • Creates a draft of stories for the planning meeting • Creates work flow through prototype • Leads Consumer Testing ContentandCopy • Validates that evolution of the prototype can be supported from a content feed perspective.