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Razorfish - Joe Crump on Innovation Hell

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"I Have Innovation" was delivered by Razorfish Strategy executive Joe Crump on April 22, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter). The presentation you're now reading is a slimmed-down version of the video-rich Keynote overview that Joe actually delivered. For more information, please contact joe.crump@razorfish.com

Published in: Design, Technology, Business
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Razorfish - Joe Crump on Innovation Hell

  1. 1. I Hate Innovation
  2. 2. No one knows what it is, really.
  3. 3. Is this innovation?
  4. 4. Creativity ≠ Innovation
  5. 5. “If you can measure something, then you have some control over it.quot; - Rheticus, 1514-1574
  6. 6. Recent Failures
  7. 7. Should we give up?
  8. 8. “This is a nightmare, which will pass away with the morning. For the resources of nature and men’s devices are just as fertile and productive as they were.... But today we have involved ourselves in a colossal muddle, having blundered in the control of a delicate machine, the working of which we do not understand.” - John Maynard Keynes, 1930
  9. 9. Recession Drives Growth 80% 70% 60% 50% 40% 30% 20% 10% 0% -10% Delta (Disruptors, Overall) Sources: Compustat, SEC filings
  10. 10. Crisis Raises The Ceiling
  11. 11. Who Will Be Tomorrow's Winners? 1991 2001 1980-1982
  12. 12. What Makes It Difficult?
  13. 13. We Do, Mostly.
  14. 14. We Aim Too Low
  15. 15. We Measure the Wrong Things
  16. 16. We Use the Wrong Tools
  17. 17. We Use The Wrong Processes
  18. 18. We Rely On Advertising Percentage of homes viewing NBC, CBS, and ABC during primetime
  19. 19. Let’s Stop That
  20. 20. Stop Making Advertising
  21. 21. Start Innovating
  22. 22. Razorfish Experience Wheel
  23. 23. Experience Planning
  24. 24. A Modest Proposal
  25. 25. Start Here
  26. 26. NNOVATE@RAZORFISH.COM
  27. 27. INNOVATE@RAZORFISH.COM + 1 Year = NO MORE PROBLEM
  28. 28. See You Next Year :) joe.crump@razorfish.com

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