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Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising

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Big Idea 7: Actions Speak Louder Than Advertising was delivered by Razorfish's Garrick Schmitt on April 23, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).

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Razorfish - Garrick Schmitt on Actions Speak Louder Than Advertising

  1. 1. Actions Speak Louder Than Advertising Garrick Schmitt, Group Vice President, Experience Planning Email: garrick.schmitt@razorfish.com Twitter: @gschmitt
  2. 2. Actions Speak Louder Than Advertising Page 2© 2009 Razorfish. All rights reserved.
  3. 3. Or….. Page 3© 2009 Razorfish. All rights reserved.
  4. 4. Why Digital *Will* Differentiate Your Brand Page 4© 2009 Razorfish. All rights reserved.
  5. 5. You Just Need To Think About It Differently Page 5© 2009 Razorfish. All rights reserved.
  6. 6. Traditional Digital Marketing Page 6© 2009 Razorfish. All rights reserved.
  7. 7. Page 7© 2009 Razorfish. All rights reserved.
  8. 8. What is this little green swizzle stick thingamajig? Page 8© 2009 Razorfish. All rights reserved.
  9. 9. Page 9© 2009 Razorfish. All rights reserved. Flickr photo from ToriCore
  10. 10. Keeps The Coffee In The Cup Page 10© 2009 Razorfish. All rights reserved. Flickr photo from ToriCore
  11. 11. Where It Belongs Page 11© 2009 Razorfish. All rights reserved.
  12. 12. Page 12© 2009 Razorfish. All rights reserved.
  13. 13. Page 13© 2009 Razorfish. All rights reserved.
  14. 14. Page 14© 2009 Razorfish. All rights reserved.
  15. 15. Changed The Customer Experience For Millions Page 15© 2009 Razorfish. All rights reserved.
  16. 16. And Starbucks Didn’t Even Come Up With The Idea… Page 16© 2009 Razorfish. All rights reserved.
  17. 17. Customers Did. Page 17© 2009 Razorfish. All rights reserved.
  18. 18. 70,000 (!) Ideas Since Launch Page 18© 2009 Razorfish. All rights reserved.
  19. 19. Digital At The Core Page 19© 2009 Razorfish. All rights reserved.
  20. 20. Actions Speak Louder Than Advertising Page 20© 2009 Razorfish. All rights reserved.
  21. 21. Digital’s Impact Knows No Bounds Page 21© 2009 Razorfish. All rights reserved.
  22. 22. CNN’s Magic Map Page 22© 2009 Razorfish. All rights reserved.
  23. 23. CNN and Facebook Connect Page 23© 2009 Razorfish. All rights reserved.
  24. 24. Virgin America Page 24© 2009 Razorfish. All rights reserved.
  25. 25. Virgin America RED Page 25© 2009 Razorfish. All rights reserved.
  26. 26. Matter and Royal Mail Page 26© 2009 Razorfish. All rights reserved.
  27. 27. Puts Brands In Your Hands Page 27© 2009 Razorfish. All rights reserved.
  28. 28. Comcast Page 28© 2009 Razorfish. All rights reserved.
  29. 29. Twitter: @comcastcares Page 29© 2009 Razorfish. All rights reserved.
  30. 30. Mattel and Barbie Page 30© 2009 Razorfish. All rights reserved.
  31. 31. Barbie Blogs, Meets Facebook, Twitter and YouTube Page 31© 2009 Razorfish. All rights reserved.
  32. 32. Page 32© 2009 Razorfish. All rights reserved. Flickr photo from wixxx
  33. 33. What’s going to be your little green swizzle stick thingamajig? Page 33© 2009 Razorfish. All rights reserved.
  34. 34. Thank You Garrick Schmitt, Group Vice President, Experience Planning Email: garrick.schmitt@razorfish.com Twitter: @gschmitt

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