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ClientSummit2010_BrianDunn(BestBuy)

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Brian Dunn, CEO, Best Buy discussed how Best Buy is reinventing itself into a more of a consultant to the consumer at the Razorfish Client Summit.

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ClientSummit2010_BrianDunn(BestBuy)

  1. 1. Transforming the Best Buy Brand<br />Brian J. Dunn, CEO, Best Buy Co., Inc.<br />
  2. 2. The Top 10 Strategies to Evolve a Brand<br />Transforming the best buy brand <br />
  3. 3. The Top 10 Strategies to Evolve a Brand<br />Transforming the best buy brand <br />
  4. 4. The Top 10 Strategies to Evolve a Brand<br />Transforming the best buy brand <br />
  5. 5. The Real Top 5 Strategies to Evolve a Brand<br />
  6. 6. 5. Meet People Where They Are<br />Transforming the best buy brand <br />TWELPFORCE<br />IDEAX<br />
  7. 7. 5. Meet People Where They Are<br />Transforming the best buy brand <br />SUPPORT-O-PEDIA<br />BEST BUY FACEBOOK PAGE<br />
  8. 8. 4. Don’t be Afraid to Have a Little Fun.<br />Transforming the best buy brand <br />
  9. 9. 3. Find the Core of Your Story, and Shout it from the Rooftops<br />Transforming the best buy brand <br />
  10. 10. Transforming the best buy brand <br />
  11. 11. 2. Engage Your Employees<br />Transforming the best buy brand <br />
  12. 12. 2. Engage Your Employees<br />Transforming the best buy brand <br />Keith Richards Joins Musical Instruments Department<br />
  13. 13. 1. Be Relentless With Your Message<br />Transforming the best buy brand <br />
  14. 14. Thank You<br />Brian J. Dunn, CEO, Best Buy Co., Inc.<br />

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