Bizcover – Site Change Over

1,082 views

Published on

a bit of insight to the little things which can make or break a website.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,082
On SlideShare
0
From Embeds
0
Number of Embeds
125
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Bizcover – Site Change Over

  1. 1. Raz Chorev<br />MARKETING IN THE NEW MILLENIUM | SOCIAL MEDIA STRATEGY | LINKEDIN TRAINING<br />Website Tweaking<br />Case Study<br />
  2. 2. Home Page<br />OLD<br />
  3. 3. Navigation<br />Minimising navigation<br />Initially we had too many TOP menu items, which created confusion, and caused visitors to poke around for too long, before getting to their desired destination. <br />Simplifying the menu, will help direct visitors to buy the insurance policy they need, quicker!<br />
  4. 4. Logo<br />Logo:<br />With view of expanding operations to NZ and Asia, the .com domain was purchased, and included in the logo<br />
  5. 5. Logo<br />Tag line:<br />When the company started, they only provided PI Insurance. Now they have a product suite, which required a new Tag Line.<br />
  6. 6. Maximising Screen Real estate<br />Originally, the flash banner would rotate with stock corporate photos. The product offering was left to be scrolled to..<br />This was replaced with 3 key product offering, and a call to action <br />
  7. 7. Top Banner<br />Banner real estate:<br />Phone No. enlarged, and a reason for buying insurance nowis made clear.<br />
  8. 8. About us<br />About us<br /> is <br />About US!<br />
  9. 9. Products<br />Insurance Tab – Get Covered! <br />Insurance offering reduced to business focused only (life & travel options removed). Navigation became easier, by offering navigation by insurance type, or profession.<br />
  10. 10. Remove tabs<br />Compare Quotes<br />There was no need for this as a top menu items – it was confusing and cumbersome. So we’ve removed it!<br />X<br />
  11. 11. Remove tabs<br />Blog – Gone!<br />There was no blog, or inclination to blog at this stage. So we’ve removed it!<br />X<br />
  12. 12. Consolidate tabs<br />News & In the media<br />Moved to the appropriate place for them – under ABOUT US<br />Along with the Testimonials<br />
  13. 13. Contact <br />Contact Us<br />Cleaner form, Google map, and socializing icons.<br />
  14. 14. Structure<br />Site Map<br />3 pages of double ups, cross overs and confusion.<br />Notice the GET QUOTES even on the site map<br />86 Pages<br />7 Posts categories<br />42 Posts<br />
  15. 15. Structure<br />Site Map<br />3 pages of Clarity!<br />Notice the GET QUOTES replaced with Share This button<br />63 Pages<br />7 Posts categories<br />27 Posts<br />
  16. 16. Contact<br />1300 88 78 35<br />If you think yourwebsite is good enough – don’tcall me.<br />Contact: <br />Email: raz@razchorev.com<br />Mobile: 0410 660 107<br />Web: www.razchorev.com<br />

×