The power of content - John Colder ICE Lawson - Atlanta Tour

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Small Business Technology Tour Atlanta - http://www.smallbiztechtour.com

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  • The 3 C’s of messaging, it must be clear, concise, communicable. Remember President Obama’s message was simple “CHANGE”
  • Social Media tools don’t build businesses
  • Social Media tools don’t build businesses
  • Photo by Domenica
  • Over 300 Video Sharing sites in 12 languages

    30 Vides Search engines

    44 Social Media Sharing Tools

    Plus links for Royalty Free Music, Images and Stock Videos
  • The power of content - John Colder ICE Lawson - Atlanta Tour

    1. 1. a production Presented by: ColderICE a production
    2. 2. a production Presented by: ColderICE WARNING: This next presentation is rated PG
    3. 3. a production Presented by: ColderICE He’s Content with “old way” He’s Not open to new ideas He’s got 5-Star DSR’s so he “knows everything”
    4. 4. a production Presented by: ColderICE
    5. 5. a production Presented by: ColderICE Time to grow up • Competition • Technology • Industry • Economy
    6. 6. a production Presented by: ColderICE S.M.a.a.T - Social Media as a Test Objective research Hundreds of test Hundreds of apps Educated Opinion
    7. 7. a production Presented by: ColderICE
    8. 8. a production Presented by: ColderICE
    9. 9. a production Presented by: ColderICE
    10. 10. a production Presented by: ColderICE The Dell PC $6.5 Million Twitter Case Study
    11. 11. a production Presented by: ColderICE
    12. 12. a production Presented by: ColderICE
    13. 13. a production Presented by: ColderICE Numbers are in Millions so this is $52,000,000,000 Billion with a B - in Net Revenue
    14. 14. a production Presented by: ColderICE Pie Chart of Social Media’s Contribution to Gross Profits
    15. 15. a production Presented by: ColderICE Pie Chart of Social Media’s Contribution to Gross Profits
    16. 16. a production Presented by: ColderICE Perspective is Always Important
    17. 17. a production Presented by: ColderICE For every $10,000.00 in Dell revenue Only $1.00 comes from the social media of Twitter Excuse me?
    18. 18. a production Presented by: ColderICE The Dell PC $6.5 Million Twitter Case Study
    19. 19. a production Presented by: ColderICE The media coverage was PRICELESS!
    20. 20. a production Presented by: ColderICE Perspective is Always Important
    21. 21. a production Presented by: ColderICE What kind of success are we talking about here, WTF?
    22. 22. a production Presented by: ColderICE “I’m not here to make friends” The Omarosa Golden Rule
    23. 23. a production Presented by: ColderICE Social Media is FREE!
    24. 24. a production Presented by: ColderICE
    25. 25. a production Presented by: ColderICE
    26. 26. a production Presented by: ColderICE
    27. 27. a production Presented by: ColderICE
    28. 28. a production Presented by: ColderICE
    29. 29. a production Presented by: ColderICE The world of Social Media is enormous!
    30. 30. a production Presented by: ColderICE That’s Your Facebook Fan Page!
    31. 31. a production Presented by: ColderICE Over 1800 Social Sites (in English)
    32. 32. a production Presented by: ColderICE
    33. 33. a production Presented by: ColderICE
    34. 34. a production Presented by: ColderICE The New Web Experience Trilogy • Personalized – Unique results – Location based – Historical (behavior) • Socialized – Shareable – Easy to consume • Mobilized – Location based – App Experience
    35. 35. a production Presented by: ColderICE Focused on Technology Photo by excorne on Flikr
    36. 36. a production Presented by: ColderICE
    37. 37. a production Presented by: ColderICE
    38. 38. a production Presented by: ColderICE
    39. 39. a production Presented by: ColderICE $$$
    40. 40. a production Presented by: ColderICE
    41. 41. a production Presented by: ColderICE
    42. 42. a production Presented by: ColderICE Opportunity is NOT Stolen It is TAKEN
    43. 43. a production Presented by: ColderICE The “ICE” System at 30,000 ft. Meet Needs Create Achieve Maximize
    44. 44. a production Presented by: ColderICE Get a FREE copy at: ColderICE@Facebook.com
    45. 45. a production Presented by: ColderICE
    46. 46. a production Presented by: ColderICE The Sales Funnel
    47. 47. a production Presented by: ColderICE
    48. 48. a production Presented by: ColderICE
    49. 49. a production Presented by: ColderICE Brand Marketing
    50. 50. a production Presented by: ColderICE What is a Brand? “It’s what makes a customer choose your product or service over every one else” “It’s what people say about you when you are not in the room”
    51. 51. a production Presented by: ColderICE Customer Relationship Management (CRM) • Extending buyer lifetime • Increasing buyer frequency • Personalized experience
    52. 52. a production Presented by: ColderICE Social Espionage? I know what you are doing as you do it
    53. 53. a production Presented by: ColderICE Social Intelligence
    54. 54. a production Presented by: ColderICE Big Brother is… • Facebook + Google + Equifax = • Who, what, where, when, how much, what turns you on
    55. 55. a production Presented by: ColderICE
    56. 56. a production Presented by: ColderICE
    57. 57. a production Presented by: ColderICE User Generated Content U.G.C. • Reviews • Kudos • Photos • Feedback • Free and ongoing focus group
    58. 58. a production Presented by: ColderICE Search Engine Optimization • Blogs • Micro Blogs • Social Bookmarking • Press Releases • Qualified Links • High Ranking Sites • Relevant Content
    59. 59. a production Presented by: ColderICE
    60. 60. a production Presented by: ColderICE Wordtracker
    61. 61. a production Presented by: ColderICE
    62. 62. a production Presented by: ColderICE
    63. 63. a production Presented by: ColderICE
    64. 64. a production Presented by: ColderICE
    65. 65. a production Presented by: ColderICE Transcription Audio MP3 Slideshows Web Series Video’s ROE (return on effort)
    66. 66. a production Presented by: ColderICE Syndicate Your Content
    67. 67. a production Presented by: ColderICE YouTube is your microsite • Group playlist by theme • Add tool tips • Link to internal on site pages • If you got ‘em, post ‘em • Continue to create
    68. 68. a production Presented by: ColderICE
    69. 69. a production Presented by: ColderICE
    70. 70. a production Presented by: ColderICE • Orphaned at the age of 7 • Married at 14 • Had first child at 17 • Widowed at 20 • Was losing her hair
    71. 71. a production Presented by: ColderICE
    72. 72. a production Presented by: ColderICE Economy of FREE • Sold door to door • Gave free demonstrations
    73. 73. a production Presented by: ColderICE
    74. 74. a production Presented by: ColderICE Social Network
    75. 75. a production Presented by: ColderICE
    76. 76. a production Presented by: ColderICE • Employed 3,000 • First female to be a self-made millionaire • Marketing technique used by Tuperware & Avon and others
    77. 77. a production Presented by: ColderICE
    78. 78. a production Presented by: ColderICE Social Marketing - Consulting - Training Get a FREE copy at: ColderICE@Facebook.com
    79. 79. a production Presented by: ColderICE

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