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The Local Celebrity Entrepreneur: Build and Grow Your Person Brand

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The Local Celebrity Entrepreneur: Build and Grow Your Person Brand

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Description

Personal branding is something every wants, few know how to do it right and no one wants to claim their brand sucks.

Transcript

  1. 1. Start and Grow Your PERSONAL BRAND Ramon Ray, Editor, Smart Hustle Magazine
  2. 2. How Can I Stand Out?
  3. 3. How Can I Be Different In A Very Noisy Marketplace?
  4. 4. How Can I Be Memorable?
  5. 5. Who are you?
  6. 6. Who is Ramon?
  7. 7. 4x Entrepreneur, Speaker and best selling author
  8. 8. Expert Witness to Congressional Small Business Committee
  9. 9. Tweet @ramonray
  10. 10. Why Personal Branding
  11. 11. Benefit To You?
  12. 12. Personal Branding Benefits… • You as the “only” choice • Shield against price discounting • Barrier against clients going to competitors
  13. 13. What Is It?
  14. 14. Sustained fame (celebrity status) in your local market (geographically or professional category)
  15. 15. 3 Principles of Personal Branding
  16. 16. Perception and Reality Fans
  17. 17. Perception and RealityPerception Perception and Reality Fans
  18. 18. Perception and Reality Perception Perception and RealityFans Perception and RealityNo Frills vs Frills
  19. 19. Four Personal Traits Vital For Personal Branding
  20. 20. Be Happy
  21. 21. Be Excited
  22. 22. Be Patient
  23. 23. Be Focused
  24. 24. Why Focus? • Niche Is Premium • Focus Is Cheaper • Targeting is Easier • Marketplace Can Identify You Easier • Good brands have deep focus
  25. 25. Personal Connections and Personal Branding
  26. 26. GET OUT IN YOUR COMMUNITY & NETWORK Get out in your local community and industry community
  27. 27. Why Network? • Meet New People • Make Key Partnerships • Serendipity is Amazing
  28. 28. Good Networking Tips • Listen to others • Have a giving heart • Find opportunities of similarity • Be brief and connect deeper later • Segment your networking contents • Don’t be a networking shark
  29. 29. CULTIVATE CIRCLES OF PERSONAL INFLUENCE Who are the influencers in your business? MARI SMITH AND RAMON RAY
  30. 30. Circles of Influence • Everyone wants to boost their brands – even influencers • They can help you boost your brand • Name association – even a little bit - helps
  31. 31. The Personal Branding Tool Box
  32. 32. PERSONAL WEB SITE
  33. 33. CONTENT WEB SITE
  34. 34. SOCIAL ENGAGEMENT
  35. 35. Social Content is the Best Way For Small Businesses To Build Your Personal Brand
  36. 36. Social Content is MOST effective with ENGAGING content (photos, video campaigns, contests)
  37. 37. Analytics Relevancy Frequency Engagement
  38. 38. EMAIL NEWSLETTER MARKETING One to one connection with your fans and sponsors….
  39. 39. Email Newsletter Tips • Great subject line • Great content • No spamming • Be consistent
  40. 40. PROMO “SIZZLE REEL” AND SHARING VIDEO
  41. 41. Video Tools • Video Camera ($500) • Good tripod • Shotgun Microphone • XLR to Mini Jack Adapter • Modern Smartphone • Lighting • Video Editing Software
  42. 42. Video Hosting Platforms • YouTube • Facebook • Snapchat • Google Hangouts • Vimeo • Blab • Periscope • Meerkat
  43. 43. 2016 Is The Year of Video • Brings YOU to life • Highest form of engagement
  44. 44. QUALITY PICS AND IMAGES Headshot by Jason Gardner – jasongardner.net
  45. 45. Focus on YOU. Look GOOD. Good Pics. No Babies.
  46. 46. 4 Power Tools
  47. 47. PUBLISH A BOOK Adds credibility; media hook
  48. 48. PRODUCE AN EVENT Headache, money losing, credibility, reach VIPs
  49. 49. MEDIA EXPOSURE Credibility, massive brand boost
  50. 50. Media Exposure • Start local • Get to know journalists • Don’t pitch – educate • Know what’s important to them • Be there to HELP them • Share your expertise or a good story
  51. 51. CREATE YOUR OWN REGULAR “SHOW” Audio (Podcast), Video (Youtube)
  52. 52. DELEGATE AND GET HELP Personal Branding Takes A Lot of Work
  53. 53. Why Delegate? • Focus on what you do best • Get help with things you don’t want to do • UpWork, Fiverr, 99 Designs
  54. 54. Start and Grow Your PERSONAL BRAND Ramon Ray, Editor, Smart Hustle Magazine

Editor's Notes

  • It’s a marathon - not a sprint
  • Description

    Personal branding is something every wants, few know how to do it right and no one wants to claim their brand sucks.

    Transcript

    1. 1. Start and Grow Your PERSONAL BRAND Ramon Ray, Editor, Smart Hustle Magazine
    2. 2. How Can I Stand Out?
    3. 3. How Can I Be Different In A Very Noisy Marketplace?
    4. 4. How Can I Be Memorable?
    5. 5. Who are you?
    6. 6. Who is Ramon?
    7. 7. 4x Entrepreneur, Speaker and best selling author
    8. 8. Expert Witness to Congressional Small Business Committee
    9. 9. Tweet @ramonray
    10. 10. Why Personal Branding
    11. 11. Benefit To You?
    12. 12. Personal Branding Benefits… • You as the “only” choice • Shield against price discounting • Barrier against clients going to competitors
    13. 13. What Is It?
    14. 14. Sustained fame (celebrity status) in your local market (geographically or professional category)
    15. 15. 3 Principles of Personal Branding
    16. 16. Perception and Reality Fans
    17. 17. Perception and RealityPerception Perception and Reality Fans
    18. 18. Perception and Reality Perception Perception and RealityFans Perception and RealityNo Frills vs Frills
    19. 19. Four Personal Traits Vital For Personal Branding
    20. 20. Be Happy
    21. 21. Be Excited
    22. 22. Be Patient
    23. 23. Be Focused
    24. 24. Why Focus? • Niche Is Premium • Focus Is Cheaper • Targeting is Easier • Marketplace Can Identify You Easier • Good brands have deep focus
    25. 25. Personal Connections and Personal Branding
    26. 26. GET OUT IN YOUR COMMUNITY & NETWORK Get out in your local community and industry community
    27. 27. Why Network? • Meet New People • Make Key Partnerships • Serendipity is Amazing
    28. 28. Good Networking Tips • Listen to others • Have a giving heart • Find opportunities of similarity • Be brief and connect deeper later • Segment your networking contents • Don’t be a networking shark
    29. 29. CULTIVATE CIRCLES OF PERSONAL INFLUENCE Who are the influencers in your business? MARI SMITH AND RAMON RAY
    30. 30. Circles of Influence • Everyone wants to boost their brands – even influencers • They can help you boost your brand • Name association – even a little bit - helps
    31. 31. The Personal Branding Tool Box
    32. 32. PERSONAL WEB SITE
    33. 33. CONTENT WEB SITE
    34. 34. SOCIAL ENGAGEMENT
    35. 35. Social Content is the Best Way For Small Businesses To Build Your Personal Brand
    36. 36. Social Content is MOST effective with ENGAGING content (photos, video campaigns, contests)
    37. 37. Analytics Relevancy Frequency Engagement
    38. 38. EMAIL NEWSLETTER MARKETING One to one connection with your fans and sponsors….
    39. 39. Email Newsletter Tips • Great subject line • Great content • No spamming • Be consistent
    40. 40. PROMO “SIZZLE REEL” AND SHARING VIDEO
    41. 41. Video Tools • Video Camera ($500) • Good tripod • Shotgun Microphone • XLR to Mini Jack Adapter • Modern Smartphone • Lighting • Video Editing Software
    42. 42. Video Hosting Platforms • YouTube • Facebook • Snapchat • Google Hangouts • Vimeo • Blab • Periscope • Meerkat
    43. 43. 2016 Is The Year of Video • Brings YOU to life • Highest form of engagement
    44. 44. QUALITY PICS AND IMAGES Headshot by Jason Gardner – jasongardner.net
    45. 45. Focus on YOU. Look GOOD. Good Pics. No Babies.
    46. 46. 4 Power Tools
    47. 47. PUBLISH A BOOK Adds credibility; media hook
    48. 48. PRODUCE AN EVENT Headache, money losing, credibility, reach VIPs
    49. 49. MEDIA EXPOSURE Credibility, massive brand boost
    50. 50. Media Exposure • Start local • Get to know journalists • Don’t pitch – educate • Know what’s important to them • Be there to HELP them • Share your expertise or a good story
    51. 51. CREATE YOUR OWN REGULAR “SHOW” Audio (Podcast), Video (Youtube)
    52. 52. DELEGATE AND GET HELP Personal Branding Takes A Lot of Work
    53. 53. Why Delegate? • Focus on what you do best • Get help with things you don’t want to do • UpWork, Fiverr, 99 Designs
    54. 54. Start and Grow Your PERSONAL BRAND Ramon Ray, Editor, Smart Hustle Magazine

    Editor's Notes

  • It’s a marathon - not a sprint
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