Start and Grow Your
PERSONAL BRAND
Ramon Ray, Editor, Smart Hustle Magazine

How Can I Stand Out?

How Can I Be Different
In A Very Noisy Marketplace?

How Can I Be Memorable?

Who are you?

Who is Ramon?

4x Entrepreneur, Speaker
and best selling author

Expert Witness to Congressional Small Business Committee

Tweet @ramonray

Why Personal
Branding

Benefit To You?

Personal Branding Benefits…
• You as the “only” choice
• Shield against price discounting
• Barrier against clients going to competitors

What Is It?

Sustained fame
(celebrity status) in your local
market (geographically or
professional category)

3 Principles of
Personal
Branding

Perception and Reality
Fans

Perception and RealityPerception
Perception and Reality
Fans

Perception and Reality
Perception
Perception and RealityFans
Perception and RealityNo Frills vs Frills

Four Personal Traits Vital
For Personal Branding

Be Happy

Be Excited

Be Patient

Be Focused

Why Focus?
• Niche Is Premium
• Focus Is Cheaper
• Targeting is Easier
• Marketplace Can
Identify You Easier
• Good brands have deep
focus

Personal Connections and
Personal Branding

GET OUT IN YOUR
COMMUNITY &
NETWORK
Get out in your local community and
industry community

Why Network?
• Meet New People
• Make Key Partnerships
• Serendipity is Amazing

Good Networking Tips
• Listen to others
• Have a giving heart
• Find opportunities of
similarity
• Be brief and connect
deeper later
• Segment your
networking contents
• Don’t be a networking
shark

CULTIVATE CIRCLES OF PERSONAL INFLUENCE
Who are the
influencers in
your business?
MARI SMITH AND
RAMON RAY

Circles of Influence
• Everyone wants to
boost their brands –
even influencers
• They can help you boost
your brand
• Name association –
even a little bit - helps

The Personal Branding
Tool Box

PERSONAL WEB SITE

CONTENT WEB SITE

SOCIAL ENGAGEMENT

Social Content is the Best Way
For Small Businesses To Build
Your Personal Brand

Social Content is MOST
effective with ENGAGING
content (photos, video
campaigns, contests)

Analytics
Relevancy
Frequency
Engagement

EMAIL NEWSLETTER MARKETING
One to one connection with your fans and sponsors….

Email Newsletter Tips
• Great subject line
• Great content
• No spamming
• Be consistent

PROMO “SIZZLE REEL” AND
SHARING VIDEO

Video Tools
• Video Camera ($500)
• Good tripod
• Shotgun Microphone
• XLR to Mini Jack Adapter
• Modern Smartphone
• Lighting
• Video Editing Software

Video Hosting Platforms
• YouTube
• Facebook
• Snapchat
• Google Hangouts
• Vimeo
• Blab
• Periscope
• Meerkat

2016 Is The Year of Video
• Brings YOU to life
• Highest form of
engagement

QUALITY PICS AND IMAGES
Headshot by Jason Gardner – jasongardner.net

Focus on YOU.
Look GOOD.
Good Pics.
No Babies.

4 Power Tools

PUBLISH A BOOK
Adds credibility; media hook

PRODUCE AN EVENT
Headache, money losing, credibility, reach VIPs

MEDIA EXPOSURE
Credibility, massive brand boost

Media Exposure
• Start local
• Get to know journalists
• Don’t pitch – educate
• Know what’s important
to them
• Be there to HELP them
• Share your expertise or
a good story

CREATE YOUR OWN REGULAR “SHOW”
Audio (Podcast), Video (Youtube)

DELEGATE AND
GET HELP
Personal
Branding Takes
A Lot of Work

Why Delegate?
• Focus on what you do best
• Get help with things you
don’t want to do
• UpWork, Fiverr, 99 Designs

Start and Grow Your
PERSONAL BRAND
Ramon Ray, Editor, Smart Hustle Magazine