1. THANK YOU
MANHATTAN CHAMBER OF COMMERCE AND
TD BANK
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2. FACEBOOK FOR
BUSINESS
Ramon Ray
Regional Business Development, Director
NY/NJ, Infusionsoft
Editor & Technology
Evangelist, Smallbiztechnology.com
Facebook.com/smallbiztechnology
@ramonray
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3. RAMON RAY, AUTHOR
‘THE FACEBOOK GUIDE
TO SMALL BUSINESS
MARKETING’
Wiley (February 2013), Amazon.com
best seller
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4. FACEBOOK FOR BUSINESS:
WHAT WE’LL COVER
 Overview of Social Media: FRE
 Overview of Facebook For Business
 Tricks and Tactics Business Owners Can
Do
 Selling (Advertising) On Facebook
 Facebook Integration (Social Plugins)

5. SOCIAL MEDIA OVERVIEW
In order to be effective, social media content must be:
Frequent
Relevant
Engaging

6. SOCIAL MEDIA OVERVIEW:
FREQUENCY
 Post regularly
 Out of site – out of mind
 “I Tweet Once A Week” is
not enough
 Don‟t post too often
 Each social network is
different
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7. SOCIAL MEDIA OVERVIEW:
SOCIAL DIFFERENCES
 Twitter – Frequent, short, to the point, bursts
 Facebook – Engaging, picturesque, light
 LinkedIn – Business to Business; personal/contacts
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8. SOCIAL MEDIA
OVERVIEW: RELEVANT
 Create content that
relates to your product /
service
 Create content that YOUR
AUDIENCE wants (first
phase of Infusionsoft
Lifecyle Marketing)
 Join the social
conversation (don‟t break
it up or be out of place)
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9. SOCIAL MEDIA
OVERVIEW:
ENGAGEMENT
 Create content that
people want to „Share‟
with others
 People (business owners)
are on social media
(online overall) to share
experiences with others –
enable this
 Boring content loses –
informative, education,
entertaining, fun content
wins
 Tips – photos, video, polls,
surveys, about YOU not
about ME or I
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10. SOCIAL MEDIA OVERVIEW CONCEPT:
CONTENT MARKETING
 Successful online marketing is all about content
 Content feeds search engines (educate, inform, entertain)
 Content feeds social networks (what interests my friends and my
peers?)

11. FACEBOOK FOR BUSINESS
ESSENTIALS
 Engaging Time Line
 Tabs (custom)
 Apps (custom)
 Insights (analytics are
IMPORTANT)
 Paid Advertising (sponsored
posts / ads)
 Don‟t Sell! Find / Identify
Target Market
 Images are POWERFUL!
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12. FACEBOOK FOR BUSINESS:
YOUR TIMELINE
Engaging Timeline Imagery
Keep it fresh and alive
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13. FACEBOOK FOR BUSINESS: TABS
Tabs give you the ability to allow
your followers to connect to
specific areas of your business.
Tabs

14. FACEBOOK FOR BUSINESS
Apps
You can create custom
Apps that allow you to
create specialty pages to
add to your Facebook
page.
Click This App
To Get This Special Page

15. FACEBOOK FOR BUSINESS: TOOL KIT
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16. FACEBOOK FOR BUSINESS:
FACEBOOK INSIGHTS
Facebook Insights is the analytic
tool for measuring different
metrics on your Facebook Page
(not personal profiles).
Provides information on the
performance of your Page and
the interaction of your visitors.
You have the ability to measure
different metrics such as:
 Likes
 Reach
 „Talking About This‟
 Demographic information
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17. FACEBOOK FOR BUSINESS:
FACEBOOK INSIGHTS
The ability to
measure by metrics
such as Gender,
Age, Location allow
you to customize
your content to
ensure you are
optimizing your full
reach potential.

18. SHOULD YOU DO WHAT YOU
CAN‟T MEASURE?

19. FACEBOOK FOR BUSINESS:
ADVERTISING ON FACEBOOK
Advertising options:
 Sponsored Stories / Posts
 Paid Ads
Ads are effective way to:
 Reach new customers
 Deepen relationships with
customers
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20. FACEBOOK FOR BUSINESS:
ADVERTISING ON FACEBOOK
Facebook Advertising Best Practices:
 Identify Your Goals
 Define Your Target Customer
 Create a ad for the demographic you want to reach at
 Test and refine
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21. FACEBOOK FOR BUSINESS:
ADVERTISING BIG TIP
 Stop “selling”
 Identify your target market
 Nurture the relationship
 Build trust
 Use Facebook to find your ideal
prospect
 …then sell to the “customer”
later
 (Lifecycle Marketing concept is
key)
http://bit.ly/petflowfacebook

22. FACEBOOK FOR BUSINESS:
IMAGES ARE POWERFUL
 Facebook is a very „visual‟
world.
 Using engaging images on
your page
 Draw attention and
encourage engagement
that will help spread the
word about your business.
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23. FACEBOOK FOR BUSINESS:
TRICKS AND TACTICS
 Complete the „About‟ Section: Include
your business email address so people
can easily contact you!
 Use Power Editor To Manage Ads In Bulk
 https://www.facebook.com/help/
332626706817162/
 Upload customer contact
information and advertise to
customers or prospects
 Use Programs That Allow You To
Schedule Posts
 Dlvr.it (www.dlvr.it)
 HooteSuite (www.hootesuite.com)
 Crowdbooster
(www.crowdbooster.com)
 Customer Facebook tools
(GroSocial)
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24.  Use Facebook Social Plugins to bring the social benefits of
Facebook to your web site, blog or other property
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FACEBOOK FOR BUSINESS:
PLUGINS
https://developers.facebook.com/docs/plugins/

25. FACEBOOK FOR BUSINESS:
FACEBOOK PLUGINS
 Like button: Click Like to
publicly share and connect
with content from other
websites that you find
interesting.
Like
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26. FACEBOOK FOR BUSINESS:
FACEBOOK PLUGINS
 Send button: Click Send
to share a link and optional
note as a private Facebook
message, Facebook Group
post, or email.
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27. FACEBOOK FOR
BUSINESS: FACEBOOK
PLUGINS
 Comments: The Comments
plugin lets users comment
on any piece of content on
your site.
 Comments are amplified
through their networks
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28. FACEBOOK FOR BUSINESS:
FACEBOOK PLUGINS
 Activity Feed plugin
shows users what their
friends are doing on
your site through likes
and comments.
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29. FACEBOOK FOR BUSINESS:
FACEBOOK PLUGINS
 Recommendations Box -
The Recommendations
plugin gives users
personalized suggestions for
pages on your site they
might like.
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30. FACEBOOK FOR BUSINESS: TWO
IMPORTANT CONCEPTS
 Frequent.
Relevant.
Engaging.
 Social Content
Marketing: Social
alone is not
enough

31. SOCIAL MEDIA OVERVIEW
In order to be effective, social media content must be:
Frequent
Relevant
Engaging

32. FACEBOOK FOR BUSINESS:
ADVERTISING BIG TIP
 Stop “selling”
 Identify your target market
 Nurture the relationship
 Build trust
 Capture contact information into your
own database
 Cheaper to capture interest than to
sell
 Cheaper to sell to prospects you’ve
engaged
 …then sell with Lifecycle Marketing
http://bit.ly/petflowfacebook

33. FACEBOOK FOR BUSINESS:
SOCIAL LIFECYCLE MARKETING
 Attract
attention/traffic
 Capture leads
 Nurture
prospects/leads
 Convert to sales
 Deliver and satisfy
 Have French Fries
 Get Referrals

34. BUT WAIT, THEIRS MORE…
 Facebook pages, groups and your
personal page
 Privacy
 Facebook local features
 Facebook offers
 Engage with your community (talk
back to your tribe)
 Like and community as your page
 Have a variety of interesting (not
boring) posts
 Beyond Facebook to boost
Facebook (video, podcasts and
more)

35. FACEBOOK FOR BUSINESS: TWO
IMPORTANT CONCEPTS
 Frequent.
Relevant.
Engaging.
 Social Content
Marketing: Social
alone is not
enough

36. THANK YOU MANHATTAN CHAMBER
OF COMMERCE AND TD BANK
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37. FACEBOOK FOR
BUSINESS
Ramon Ray
Regional Director of Development,
Infusionsoft
Technology Evangelist,
Smallbiztechnology.com
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