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RULES FOR
TECHNOLOGY SUCCESS
1
RULE # 1 - INVEST IN
TECHNOLOGY
2
takes time
not get rich quick
look at options
INVEST IN TECHNOLOGY
3
Stop thinking of
technology as a pain
Stop thinking of
technology as
something dreary
Stop thinking of
technology as an
expense
INVEST IN TECHNOLOGY
4
RULE #2 - OUTSOURCE
TECHNOLOGY
5
 Your time is valuable
and limited
 Your tech expertise is
limited
TECH RULE # 2 – OUTSOURCE TECH
6
 Your results will be crappy
 Other things will suffer
 You won’t look professional
 You’ll lose sales
 The earth will open up and swallow you
TECH RULE #2 – OUTSOURCE TECH
7
RULE #3 - EDUCATE
YOURSELF
8
Don’t be a nerd or
geek
Be an educated
business owner
Ignorance is not bliss.
It’s stupidity and slow
death
Technology is scary to
those who don’t know
Everything is hard and
confusing if you aren’t
trained or informed
TECH RULE #3 – EDUCATE YOURSELF
9
Read magazines
with IT columns
Attend technology
events (like today)
Take online courses
(email marketing,
etc)
10
TECH RULE #3 – EDUCATE YOURSELF
RULE #4 - DON’T
TECHNOLOGIZE A BAD
BUSINESS PROCESS
11
Tech NOT the answer
for poor hiring
Tech NOT the answer
for a bad biz process
Tech NOT the answer
for poor customer
service
Tech is NOT the
answer for low
employee moral
Tech NOT the answer
for an idot boss
RULE #4 – DON’T TECH A BAD BIZ PROCESS
12
13
TECHNOLOGY WILL ONLY
HELP A “BAD” PROBLEM
GET BAD FASTER
RULE #5 - TREAT
CUSTOMERS SPECIAL
14
All customers are
not the same
Segment your
customers
Sell to the right
customer
Sell them at the
right time
Sell them the right
thing
RULE #5 – TREAT CUSTOMERS SPECIAL
“CRM”
Amazon.com – king of personalization
15
Treating all
customers as if they
were the only one
Knowing what
customers want and
giving it to them
Implement Lifecycle
Marketing
16
“CRM”
17
TECHNOLOGY IS AN AID
TO A GENUINE CARE OF
CUSTOMERS
RULE #6 - LEVERAGE
ONLINE SOFTWARE
18
Faster
implementation
Grows with your
business
Easier on cash flow
Automatically
backed up
Great for virtual /
distributed teams
Automatic updates
RULE #6 – LEVERAGE ONLINE SOFTWARE
19
20
ON PREMISE SERVERS
ARE NICE. MOST
BUSINESSES CAN BE
ONLY “IN THE CLOUD”.
RULE #7 - SECURE
COMPUTING IS SMART
COMPUTING
21
 Hackers love you love
your data
 Be cautious online
 Educate your staff
 Have secure passwords
 Backup your
information
 Be wary of internal
security breaches ie
“rogue employees”
 Wireless computing –
be nervous
RULE #7 – SECURE COMPUTING
22
RULE #8 – LEVERAGE THE
POWER OF MOBILITY
23
As productive
OUT of your
office as IN your
office
Office services
should be “out
of office
accessible”: fax,
telephone, voice
mail, email,
files
RULE #8 – MOBILE PRODUCTIVITY
24
Learn to use mobile
tools
Have the right apps on
your phone
Test a variety of mobile
devices
Have redundancy
MOBILE TIPS
Don’t be
cheap! 25
Right phone
Right network
Right apps
Right accessories
Right mobile devices
(tablet, notebook)
26
MOBILE 101
RULE #9 - UPGRADE
YOUR WEB SITE
27
 Your web site is YOU
 Old web sites scream: “Don’t buy from me”’
 Web site should sell for you 24/7
 Great design matters (ie Steve Jobs)
 Build in social features
www.10websitemusts.com
RULE #9 – UPGRADE YOUR WEB SITE
28
RULE #10 - EMAIL
MARKETING IS NOT
DEAD
29
Nurtures
Relationships
Loyal customers
Everyone is not a
Social Media addict
RULE #10 – EMAIL MARKETING NOT DEAD
30
Great subject lines
Great content
Measure analytics
Not too often. Not
too infrequent.
Be informative.
31
EMAIL MARKETING
RULE #11 - SOCIAL
MEDIA IS NO JOKE
32
Your customers and
your customer’s
mothers are social
Create a simple
strategy
Measure results
Educate employees
(The wrong Tweet
could get someone
fired or worse)
Each social media
network is unique
RULE #11 – SOCIAL MEDIA IS NO JOKE
33
Social media is not
everything.
Watch out for the
social media
consultants (but do
get help)
You are not alone
(you know what I
mean)
34
ON THE OTHER HAND…
Frequent
Relevant
Engaging
Measure
35
SOCIAL MEDIA SUCCESS
1. Invest
2. Outsource
3. Educate
4. Don’t Technologize a Bad Business Process
5. Customer Marketing
6. Cloud (online) Computing
7. Security
8. Mobility
9. Web Site
10. Email Marketing
11. Social Media
36
11 RULES OF TECH SUCCESS…
THANK YOU FOR YOUR
TIME!
@ramonray
37

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11 Rules of Tech Success

  • 2. RULE # 1 - INVEST IN TECHNOLOGY 2
  • 3. takes time not get rich quick look at options INVEST IN TECHNOLOGY 3
  • 4. Stop thinking of technology as a pain Stop thinking of technology as something dreary Stop thinking of technology as an expense INVEST IN TECHNOLOGY 4
  • 5. RULE #2 - OUTSOURCE TECHNOLOGY 5
  • 6.  Your time is valuable and limited  Your tech expertise is limited TECH RULE # 2 – OUTSOURCE TECH 6
  • 7.  Your results will be crappy  Other things will suffer  You won’t look professional  You’ll lose sales  The earth will open up and swallow you TECH RULE #2 – OUTSOURCE TECH 7
  • 8. RULE #3 - EDUCATE YOURSELF 8
  • 9. Don’t be a nerd or geek Be an educated business owner Ignorance is not bliss. It’s stupidity and slow death Technology is scary to those who don’t know Everything is hard and confusing if you aren’t trained or informed TECH RULE #3 – EDUCATE YOURSELF 9
  • 10. Read magazines with IT columns Attend technology events (like today) Take online courses (email marketing, etc) 10 TECH RULE #3 – EDUCATE YOURSELF
  • 11. RULE #4 - DON’T TECHNOLOGIZE A BAD BUSINESS PROCESS 11
  • 12. Tech NOT the answer for poor hiring Tech NOT the answer for a bad biz process Tech NOT the answer for poor customer service Tech is NOT the answer for low employee moral Tech NOT the answer for an idot boss RULE #4 – DON’T TECH A BAD BIZ PROCESS 12
  • 13. 13 TECHNOLOGY WILL ONLY HELP A “BAD” PROBLEM GET BAD FASTER
  • 14. RULE #5 - TREAT CUSTOMERS SPECIAL 14
  • 15. All customers are not the same Segment your customers Sell to the right customer Sell them at the right time Sell them the right thing RULE #5 – TREAT CUSTOMERS SPECIAL “CRM” Amazon.com – king of personalization 15
  • 16. Treating all customers as if they were the only one Knowing what customers want and giving it to them Implement Lifecycle Marketing 16 “CRM”
  • 17. 17 TECHNOLOGY IS AN AID TO A GENUINE CARE OF CUSTOMERS
  • 18. RULE #6 - LEVERAGE ONLINE SOFTWARE 18
  • 19. Faster implementation Grows with your business Easier on cash flow Automatically backed up Great for virtual / distributed teams Automatic updates RULE #6 – LEVERAGE ONLINE SOFTWARE 19
  • 20. 20 ON PREMISE SERVERS ARE NICE. MOST BUSINESSES CAN BE ONLY “IN THE CLOUD”.
  • 21. RULE #7 - SECURE COMPUTING IS SMART COMPUTING 21
  • 22.  Hackers love you love your data  Be cautious online  Educate your staff  Have secure passwords  Backup your information  Be wary of internal security breaches ie “rogue employees”  Wireless computing – be nervous RULE #7 – SECURE COMPUTING 22
  • 23. RULE #8 – LEVERAGE THE POWER OF MOBILITY 23
  • 24. As productive OUT of your office as IN your office Office services should be “out of office accessible”: fax, telephone, voice mail, email, files RULE #8 – MOBILE PRODUCTIVITY 24
  • 25. Learn to use mobile tools Have the right apps on your phone Test a variety of mobile devices Have redundancy MOBILE TIPS Don’t be cheap! 25
  • 26. Right phone Right network Right apps Right accessories Right mobile devices (tablet, notebook) 26 MOBILE 101
  • 27. RULE #9 - UPGRADE YOUR WEB SITE 27
  • 28.  Your web site is YOU  Old web sites scream: “Don’t buy from me”’  Web site should sell for you 24/7  Great design matters (ie Steve Jobs)  Build in social features www.10websitemusts.com RULE #9 – UPGRADE YOUR WEB SITE 28
  • 29. RULE #10 - EMAIL MARKETING IS NOT DEAD 29
  • 30. Nurtures Relationships Loyal customers Everyone is not a Social Media addict RULE #10 – EMAIL MARKETING NOT DEAD 30
  • 31. Great subject lines Great content Measure analytics Not too often. Not too infrequent. Be informative. 31 EMAIL MARKETING
  • 32. RULE #11 - SOCIAL MEDIA IS NO JOKE 32
  • 33. Your customers and your customer’s mothers are social Create a simple strategy Measure results Educate employees (The wrong Tweet could get someone fired or worse) Each social media network is unique RULE #11 – SOCIAL MEDIA IS NO JOKE 33
  • 34. Social media is not everything. Watch out for the social media consultants (but do get help) You are not alone (you know what I mean) 34 ON THE OTHER HAND…
  • 36. 1. Invest 2. Outsource 3. Educate 4. Don’t Technologize a Bad Business Process 5. Customer Marketing 6. Cloud (online) Computing 7. Security 8. Mobility 9. Web Site 10. Email Marketing 11. Social Media 36 11 RULES OF TECH SUCCESS…
  • 37. THANK YOU FOR YOUR TIME! @ramonray 37