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20 Tips for
Marketing Your
Product or Service Online
Kristy Campbell
Director of Marketing
Tweeting the Tips? Use: #Manta20Tips
@kcampbell72 @Manta
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What is Manta?
The world’s largest
small business community.
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Why do more than 1,500 business owners
– like you – join Manta every day?
• To promote their business and be found
by customers
• To connect with prospects, partners,
and vendors
• To share tips and learn best practices
from other business owners
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Manta Buzz
No. 3 business/
finance site
Top 50 U.S. site
Top 100 most
valuable startups
Featured in:
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The Biggest Fear of the Small Business Owner
I'm not marketing
38%
effectively
I'll never be able
33%
to retire
I can't stay
abreast of new 20%
technology
Source: ECSB, 2011
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1
Consider Your Elevator Pitch
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Your elevator pitch should answer:
• Who is your company?
• Why is it unique?
• Why should I (prospect) care?
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2
Use an Email
Service Provider
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3
Engage Your
Best Customers
Often
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4
Optimize Your
Message
for Skimmers
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5
Follow the Tracks
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Don’t Upset the Spam Police
Seriously, it’s against the law.
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13.
?
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14.
What percentage of small
Q: business owners are using
Facebook to market their
business?
60% according to Facebook
A:
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Find Your Audience Online
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Social Media Is Free,
But It’s Not Cheap
a.k.a. – Don’t get too social too soon
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Participate,
Don’t Push
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Don’t Shy Away
From the Negative
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Stay Alert!
People are Talking
About You
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?
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What percentage of online
Q: searches will be done from a
mobile device in 2012?
50%+
A: According to Google
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SEO Isn’t a Bad Word,
It’s a Misunderstood Word
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Remember to
N.A.P.
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For example:
(724) 555-1212
is not the same as
724.555.1212
Road
is not the same as
Rd.
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Write the Way
Your Customers Search
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15
Search Engines are 3rd Graders
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…Except They Do
the Punishing
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?
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17
Ask Every Customer
One Question
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What percentage of small
Q: business owners track where
their leads come from?
79%
A:
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18
Give Your
Customers a Ring
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Get Marketing Help…
for FREE!
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20
Just Ask
for Referrals
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?
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Want more tips?
Get daily tips delivered to
your inbox. Sign up at:
www.Manta.com
Download our new e-book:
“10 Surefire Ways to Get Your
Company Found Online”
www.Manta.com/ebook
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Thank You!
Email: kcampbell@manta.com
FB: Facebook.com/mantacom
Twitter: @kcampbell72
@manta
Blog: blog.manta.com
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