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Xbox One Guidelines

Guidelines
May 20, 2013
Xbox One Guidelines

Welcome!
Designing for Xbox One?
You’ve come to the right place.
These guidelines are for Xbox One co...
Xbox One Guidelines

3

Identity
Elements

Layout
Showcase

5

Principles

7
8
11
12
13
14
15

Overview
Logo
Type
Color pa...
Xbox One Guidelines

Identity

4
Xbox One Guidelines

Identity

Principles

Premium
Achieve the highest levels of quality and craftsmanship.

Iconic
Use st...
Xbox One Guidelines

Elements
Xbox One Guidelines

Elements

7

Overview

Light
Regular
Xbox One Guidelines

Elements

8

Logo

Sphere

Logotype

Logo
Xbox One Guidelines

Elements

9

Logo options
The preferred logo should be the logo used
unless there are production limi...
Xbox One Guidelines

Elements

Clear space and size
Minimum clear space
Height of primary logotype for all logos

Minimum ...
Xbox One Guidelines

Elements

11

Type
Headlines and sub-headlines
Light is recommended
for type 24pt. and larger.
SemiLi...
Xbox One Guidelines

Color palette

12

Elements

Fill colors

Set all type in white.
White and black should use the
alter...
Xbox One Guidelines

Elements

13

Console
with sensor
Use artwork as provided.
CMYK files are provided in two formats.
Ai...
Xbox One Guidelines

TV with sensor
Always place a UI screen shot
or content on the TV screen.
A sensor should always
appe...
Xbox One Guidelines

Product screenshots
Home screen and other screenshots
should always be placed in the TV.

Elements

1...
Xbox One Guidelines

Layout

16
Xbox One Guidelines

Layout

17

100% green
Flood green may be used when
marketing the console and sensor

Green canvas
10...
Xbox One Guidelines

Layout

18

50% green with
green bar

Green bar width
2.5% of longest edge

The green bar
Required wh...
Xbox One Guidelines

Placing elements
Games and entertainment content
can only be placed as a full flood
on the secondary ...
Xbox One Guidelines

Logo sizing
Xbox One logo
Logo must be at least 20% of the layout.
Microsoft logotype
The Microsoft l...
Xbox One Guidelines

Placement of type

Layout

21

A new generation of games
that look and feel like real life.

Placemen...
Xbox One Guidelines

Showcase
Xbox One Guidelines

Showcase

23

Introducing
the all-in-one
entertainment
system.
Coming this holiday.

Introducing the ...
Xbox One Guidelines

Showcase

24

Coming Holiday 2013.

Introducing
the all-in-one
entertainment
system.
Xbox One Guidelines

Showcase

25

FPO

Introducing
the all-in-one
e
 ntertainment
system.
Games, live TV, movies, music
a...
Xbox One Guidelines

Showcase

26

Introducing
the all-in-one
e
 ntertainment
system.

Introducing the all-in-one
entertai...
Xbox One Guidelines

Showcase

27

Introducing
the all-in-one
e
 ntertainment
system.

©2013 PPC. STAR TREK and related ma...
Xbox One Guidelines

Showcase

28

Introducing the all-in-one
entertainment system.

Introducing
the all-in-one
e
 ntertai...
Xbox One Guidelines

Showcase

A new generation of
games that look and
feel like real life.

29
Xbox One Guidelines

Showcase

30

Introducing
the all-in-one
e
 ntertainment
system.

Morbi congue sagittis vulputate. Al...
Xbox One Guidelines

Nomenclature

Nomenclature

Xbox One
First use
“Xbox One” or “Xbox One console”
Additional use:
“Cons...
Manual de Construcción de Marca de Xbox One
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Manual de Construcción de Marca de Xbox One

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Manual of the construction of console video games Xbox One brand. Graphic identity and graphics applications

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Manual de Construcción de Marca de Xbox One

  1. 1. Xbox One Guidelines Guidelines May 20, 2013
  2. 2. Xbox One Guidelines Welcome! Designing for Xbox One? You’ve come to the right place. These guidelines are for Xbox One communications. For brand help and reviews, contact: xboxbrand@microsoft.com For asset help, contact: xboxbrandsup@microsoft.com 2
  3. 3. Xbox One Guidelines 3 Identity Elements Layout Showcase 5 Principles 7 8 11 12 13 14 15 Overview Logo Type Color pallet Console with sensor TV with sensor Product screenshots 17 18 19 20 21 100% green 50% green with green bar Placing elements Logo sizing Placement of type 23 25 Platform marketing Platform with entertainment marketing
  4. 4. Xbox One Guidelines Identity 4
  5. 5. Xbox One Guidelines Identity Principles Premium Achieve the highest levels of quality and craftsmanship. Iconic Use striking imagery and memorable language. Simple Be focused, with clean layouts and tight copy. Experience forward Lead with games and entertainment experiences that create desire. Differentiated Look and sound uniquely Xbox. 5
  6. 6. Xbox One Guidelines Elements
  7. 7. Xbox One Guidelines Elements 7 Overview Light Regular
  8. 8. Xbox One Guidelines Elements 8 Logo Sphere Logotype Logo
  9. 9. Xbox One Guidelines Elements 9 Logo options The preferred logo should be the logo used unless there are production limitations, or the logo is being used in joint communications with other Microsoft brands. The logo does not requires trademark bugs in most instances, including advertising and marketing. Please contact xboxbrand@microsoft.com for further guidance if you are using logos for software, hardware, packaging or books and manuals published by Microsoft. Trademark bugs may still be required, per guidance at http://lcaweb/marketing/Pages/Branding.aspx Four-Color Knockout Four-Color Knockout Preferred One-Color The provided one-color version may be used as a single color or as a knockout for joint communications with other Microsoft brands.
  10. 10. Xbox One Guidelines Elements Clear space and size Minimum clear space Height of primary logotype for all logos Minimum size Print .43 inches Screen 30 pixels 10
  11. 11. Xbox One Guidelines Elements 11 Type Headlines and sub-headlines Light is recommended for type 24pt. and larger. SemiLight or Regular should be used for web or where legibility is an issue. Body copy Regular is recommended. Light Regular
  12. 12. Xbox One Guidelines Color palette 12 Elements Fill colors Set all type in white. White and black should use the alternate broadcast colors for all broadcast TV, UI and dash. Xbox Green Black CMYK 75/0/100/0 RGB 16/124/16 HEX# 107C10 CMYK 0/0/0/100 RGB 0/0/0 HEX# 000000 Broadcast Black RGB 16/16/16 HEX# 101010 Slate Gray CMYK 0/0/0/80 RGB 58/58/58 HEX# 3A3A3A Broadcast White RGB 235/235/235 HEX# EBEBEB Accent colors Mid Gray Light Gray White Light Green CMYK 0/0/0/50 RGB 107/107/107 HEX# 6B6B6B CMYK 0/0/0/20 RGB 194/194/194 HEX# C2C2C2 CMYK 0/0/0/0 RGB 241/241/241 HEX# F1F1F1 CMYK 50/0/85/0 RGB 93/194/30 HEX# 5DC21E
  13. 13. Xbox One Guidelines Elements 13 Console with sensor Use artwork as provided. CMYK files are provided in two formats. Ai files which should be used for any program that supports vector, e.g. Adobe Illustrator or Adobe Indesign, and PSD files which should be used with raster programs, e.g. Adobe Photoshop. If an off-color box appears around the shadow when placing assets into another application, make sure that the application is set to overprint preview. Bleeds are provided in CMYK versions of cropped assets. Minimum Size Print 2in Screen 150px 10% Layout Minimum Size Print 1in Screen 75px 10% Layout
  14. 14. Xbox One Guidelines TV with sensor Always place a UI screen shot or content on the TV screen. A sensor should always appear below the TV unless it appears somewhere else in the layout Elements 14
  15. 15. Xbox One Guidelines Product screenshots Home screen and other screenshots should always be placed in the TV. Elements 15
  16. 16. Xbox One Guidelines Layout 16
  17. 17. Xbox One Guidelines Layout 17 100% green Flood green may be used when marketing the console and sensor Green canvas 100% of canvas Introducing the all-in-one entertainment system. Coming this holiday. Introducing the all-in-one entertainment system. Coming this holiday.
  18. 18. Xbox One Guidelines Layout 18 50% green with green bar Green bar width 2.5% of longest edge The green bar Required when using the 50% green panel. Secondary panel 47.5% of longest edge Introducing the all-in-one e ntertainment system. Green panel Always placed opposite the green bar. Preferred panel for showcasing hardware. Green panel 50% of longest edge ©2013 PPC. STAR TREK and related marks and logos are trademarks of CBS Studios, Inc. Introducing the all-in-one e ntertainment system.
  19. 19. Xbox One Guidelines Placing elements Games and entertainment content can only be placed as a full flood on the secondary panel, or filling the TV screen. Layout 19 Introducing the all-in-one entertainment system. Games and entertainment content can only be placed as a single image, not a collage. UI screen shots, including the Home screen are placed only in the TV screen. No element should be repeated or extend into another panel. Introducing the all-in-one e ntertainment system. Morbi congue sagittis vulputate. Aliquam est turpis, venenatis non auctor et, facilisis at arcu. Proin auctor aliquet velit, nec egestas nisi tristique vulputate. Nunc ac lectus felis, sit amet adolor porttitor dolor. Suspendisse porta sem a enim sagittis accumsan. Aenean ac nunc neque. Proin facilisis venenatis arcu at gravida. Vivamus ac dolor felis, ac fringilla elit. Morbi congue sagittis vulputate. Aliquam est turpis, venenatis non auctor et, facilisis at arcu. Proin auctor aliquet velit, nec egestas nisi tristique vulputate. Nunc ac lectus felis, sit amet adolor porttitor dolor. Suspendisse porta sem a enim sagittis accumsan. Aenean ac nunc neque. Proin facilisis venenatis arcu at gravida. Vivamus ac dolor felis, ac fringilla elit.
  20. 20. Xbox One Guidelines Logo sizing Xbox One logo Logo must be at least 20% of the layout. Microsoft logotype The Microsoft logotype should follow minimum size guidance and should not exceed 50% of the “X” height of the Xbox One logo. If both the Microsoft logo and the Xbox 360 logo appear on the same horizontal plane, then the baseline of the “M” in Microsoft and the “X” in Xbox should align. Not all creative requires the Microsoft logotype. Please see the Microsoft logo guidelines for Xbox for additional usage guidance. Layout 20 Introducing the all-in-one entertainment system. A new generation of games that look and feel like real life. 20% of layout minimum Minimum size Minimum scale and shared plane alignment Print .43 inches Screen 30 pixels Print .7 inches Screen 44 pixels
  21. 21. Xbox One Guidelines Placement of type Layout 21 A new generation of games that look and feel like real life. Placement Type may be placed on a panel by itself. Type may be placed on a panel with hardware. Never place type in a TV, on a panel with a flood of content, or on the green bar. Never place type by itself in multiple panels. Case Sentence case is preferred for all communications. All caps may be used sparingly for sub-heads. Leading Should be set at +6pt. for all type above 30pt.; should be left at auto for any smaller sizes. Justification Type can either be left justified or centered depending on the layout. Type should never be set flush right or fully justified. Introducing the all-in-one entertainment system. Coming this holiday.
  22. 22. Xbox One Guidelines Showcase
  23. 23. Xbox One Guidelines Showcase 23 Introducing the all-in-one entertainment system. Coming this holiday. Introducing the all-in-one entertainment system. Coming this holiday.
  24. 24. Xbox One Guidelines Showcase 24 Coming Holiday 2013. Introducing the all-in-one entertainment system.
  25. 25. Xbox One Guidelines Showcase 25 FPO Introducing the all-in-one e ntertainment system. Games, live TV, movies, music and sports in one place.
  26. 26. Xbox One Guidelines Showcase 26 Introducing the all-in-one e ntertainment system. Introducing the all-in-one entertainment system. Morbi congue sagittis vulputate. Aliquam est turpis, venenatis non auctor et, facilisis at arcu. Proin auctor aliquet velit, nec egestas nisi tristique vulputate. Nunc ac lectus felis, sit amet adolor porttitor dolor. Suspendisse porta sem a enim sagittis accumsan. Aenean ac nunc neque. Proin facilisis venenatis arcu at gravida. Vivamus ac dolor felis, ac fringilla elit.
  27. 27. Xbox One Guidelines Showcase 27 Introducing the all-in-one e ntertainment system. ©2013 PPC. STAR TREK and related marks and logos are trademarks of CBS Studios, Inc.
  28. 28. Xbox One Guidelines Showcase 28 Introducing the all-in-one entertainment system. Introducing the all-in-one e ntertainment system. Morbi congue sagittis vulputate. Aliquam est turpis, venenatis non auctor et, facilisis at arcu. Proin auctor aliquet velit, nec egestas nisi tristique vulputate. Nunc ac lectus felis, sit amet adolor porttitor dolor. Suspendisse porta sem a enim sagittis accumsan. Aenean ac nunc neque. Proin facilisis venenatis arcu at gravida. Vivamus ac dolor felis, ac fringilla elit. Morbi congue sagittis vulputate. Aliquam est turpis, venenatis non auctor et, facilisis at arcu. Proin auctor aliquet velit, nec egestas nisi tristique vulputate. Nunc ac lectus felis, sit amet adolor porttitor dolor. Suspendisse porta sem a enim sagittis accumsan. Aenean ac nunc neque. Proin facilisis venenatis arcu at gravida. Vivamus ac dolor felis, ac fringilla elit. Morbi congue sagittis vulputate. Aliquam est turpis, venenatis non auctor et, facilisis at arcu. Proin auctor aliquet velit, nec egestas nisi tristique vulputate. Nunc ac lectus felis, sit amet adolor porttitor dolor. Suspendisse porta sem a enim sagittis accumsan. Aenean ac nunc neque. Proin facilisis venenatis arcu at gravida. Vivamus ac dolor felis, ac fringilla elit.
  29. 29. Xbox One Guidelines Showcase A new generation of games that look and feel like real life. 29
  30. 30. Xbox One Guidelines Showcase 30 Introducing the all-in-one e ntertainment system. Morbi congue sagittis vulputate. Aliquam est turpis, venenatis non auctor et, facilisis at arcu. Proin auctor aliquet velit, nec egestas nisi tristique vulputate. Nunc ac lectus felis, sit amet adolor porttitor dolor. Suspendisse porta sem a enim sagittis accumsan. Aenean ac nunc neque. Proin facilisis venenatis arcu at gravida. Vivamus ac dolor felis, ac fringilla elit.
  31. 31. Xbox One Guidelines Nomenclature Nomenclature Xbox One First use “Xbox One” or “Xbox One console” Additional use: “Console” Do Not - use “Xbox” alone to represent the platform or the console. - refer to Xbox One as “One.” - use ”Xbox” or “Xbox One” in a possessive or plural form. - add a space between “X” and “box.” - capitalize the “b” in “Xbox.” - use “X” by itself to represent “Xbox.” - create new “X” names to indicate association with Xbox. 31

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