Social impact

1,934 views

Published on

Learn how to build you social network and change the value of social followers to social advocates.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,934
On SlideShare
0
From Embeds
0
Number of Embeds
1,152
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social impact

  1. 1. The Social Media Impact Leverage Social for Brand Advocacy
  2. 2. Choose you channels wisely
  3. 3. Social strategy Rather than a social media strategy you need a engagement strategy. An influence strategy. An activation strategy. Focused around you business goals and objectives, not a media blast.
  4. 4. Crafting your message Three key areas to elevate your social profile: Engagement – A conversation with your target Influence – The ability to woo your target Activation –Creating a call to action with your target
  5. 5. Know you target How do you reach the mass market?
  6. 6. Design for social Social design is spontaneous and the imagery and design aesthetic is immature compared to highly polished brand standards. This strategy works best with the all manners of design.
  7. 7. How to gain users/likes/mentions The tactical strategy is to use many services similar to likelo.com to help advertise the image. Geo targeting users with revenant content works the best for likes/Mentions.
  8. 8. Brand Advocacy is the “Smart” goal When setting goals for finding, targeting and converting individuals to Brand Advocates make sure they are Smart and realistic for you Brand positiong.
  9. 9. Why Social Advocacy? There are many types of Social brand advocated, the challenge is targeting your brand loyalists.
  10. 10. Social Brand Advocacy Target the influencers and they will advocate you brand position. Influencer
  11. 11. www.armadadigital.com Raymond A. Monaco 702-281-8850 Skype ray.monaco raymond@armadadigital.com Linkedin: www.linkedin.com/in/monaco/ Twitter @armadadigital How can you start change? Call us.

×