Are Bacon And Digital Strategy Alike?

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For those of you who need convincing regarding why digital strategy is necessary and pays dividends.

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Are Bacon And Digital Strategy Alike?

  1. 1. Are Bacon And Digital Strategy Alike? The Answer – Yes.
  2. 2. Great strategies bring home the bacon through alignment. <ul><li>Custom plans that are thoughtful and researched </li></ul><ul><li>Driven by goals, objectives, insight and recommendations </li></ul><ul><li>Recommendations optimize digital marketing investments </li></ul><ul><li>Ease paralysis and align – move everyone onto same page </li></ul>
  3. 3. Great strategies bring home the bacon by employing discovery and insight. <ul><li>Unleashes the big digital idea </li></ul><ul><li>Strategic due-diligence exploits gaps </li></ul><ul><li>Uncover challenges – current and potential </li></ul><ul><li>Surface needs/wants of targets </li></ul><ul><li>Optimize usability, utility and sharing strategies </li></ul><ul><li>Puts tasty bacon where it’s needed </li></ul>
  4. 4. Digital Strategy comes in flavors – just like bacon <ul><li>Marketing strategy </li></ul><ul><li>Content strategy </li></ul><ul><li>Creative strategy </li></ul><ul><li>Technology strategy </li></ul><ul><li>Strive to incorporate a mix </li></ul>
  5. 5. Great strategies make everything tastier – just like bacon. <ul><li>Strategic insights fuel many dimensions – more targeted, relevant executions </li></ul><ul><li>Inspires creative – look, feel, tone, voice, content assortment and thought leadership </li></ul><ul><li>Also inspire features, functionality, utility, taxonomy, navigation, tagging </li></ul>
  6. 6. Bacon brings everyone to the table – great digital strategies do the same. <ul><li>Application = longer sessions, more leads, more subscriptions and purchases, increased evangelism and brand socialization </li></ul><ul><li>Bottom bacon line – more visitors engage with your brand </li></ul>
  7. 7. Bacon gets clients (and K9’s) excited – so do great digital strategies. <ul><li>Great strategies illustrate how brands transform </li></ul><ul><li>Increase trust, thinking and collaboration between agency and client </li></ul><ul><li>Help extend client relationships </li></ul><ul><li>Agency differentiator </li></ul>
  8. 8. For the record – Kevin Bacon has no digital strategy
  9. 9. <ul><li>Thank You! </li></ul>

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