Summer training project

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  • I want some helps regarding digital marketing & E-mail marketing . For making a SIP project report .plz gives some new information.

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Summer training project

  1. 1. Summer Training Project<br />Company: HSBC Invest Direct and HSBC Bank<br />Advisor: Mrs. Shilpa Jain<br />Presenter: Vikram Jain <br />MBA 2A<br />
  2. 2. Market Penetration Of Different Stock Broking Firms And a Look Into The Services Offered By Them<br />
  3. 3. The HSBC GROUP<br />Hong Kong And Shanghai Banking Corporation<br />
  4. 4. Group History<br />Established in 1865<br />Trade Between China and Europe<br />Fonder Mr. Thomas Sutherland<br />Head Office In LONDON<br />
  5. 5. Making Headlines<br /> World`s Largest Bank ( Forbes 2010)<br />World`s Third Largest Company (Forbes2010)<br />9500 Offices In 88 Countries( Widest Presence)<br />302000 Employees<br />
  6. 6. OFFERRINGS<br />Finance And Insurance<br />Consumer Banking<br />Corporate Banking<br />Investment Banking<br />Investment Management<br />Mortgages<br />Credit Cards<br />
  7. 7. Figures Speak<br />Revenue: $ 103.74 billion <br />Operating Income: $ 7.079 billion<br />Profit: $ 5.834 Billion<br />Total Assets : $ 2.364 Trillion<br />Total Equity : 128.299 billion<br />
  8. 8. Increasing Online Trading<br />
  9. 9. Industry Insight<br />45 Equity Brokerage Houses Listed In Stock Exchanges<br />394 Broking Firms<br />More Than 9000 Brokers But 80% Of Turnover Is From 100 Brokers<br />In Cash Market, Majority Of Branches Are In North. <br />
  10. 10. Indian Stock Market<br />23 recognized Stock exchanges<br />Bombay Stock Exchange is 128 years old<br />Sensex: A basket of 30 constituent stocks<br />National Stock Exchange incorporated in 1992<br />NSE towers all the other Stock exchanges in the country<br />
  11. 11. Stock Trading<br />Installable Software based on stock trading terminal<br />Web based trading application<br />
  12. 12. Installable Software……<br />Advantages:<br />Direct orders to stock exchanges<br />Provides information on single screen<br />Disadvantages:<br />You can not trade if you are not on computer<br />It requires high speed internet connection<br />Beyond the access of low volume traders<br />
  13. 13. Web Based……<br />Advantages:<br />Real time stock trading<br />Check balance any time<br />Provide online tools, like graphs <br />Disadvantages:<br />Websites are too slow<br />Tough for people not much habitual with computers<br />
  14. 14. Major Players<br />ICICI Direct<br />Angel Broking<br />Religare<br />Share Khan<br />Reliance Money<br />HSBC Invest Direct<br />
  15. 15. IL&FS <br />IL&FS India`s leading infrastrucure company<br />Started in 1980<br />Got “National Best Performing Advisor” for two years in a row (06-07 & 07-08) by CNBC TV 18<br />
  16. 16. Vision & Mission Statement<br />Vision:<br />To become the preferred long term financial partner to wide base of customers<br />Mission:<br />To establish a base of 1 Million Satisfied customers by 2010<br />
  17. 17. Why Invest with IL & FS<br />Customization<br />Expertise<br />One stop Shopping<br />Trust<br />Personalized Service<br />Extensive Research<br />Unbiased Advice<br />
  18. 18. From IL&FS Securities to HSBC ID<br />IL&FS sold 29.36 % share to HSBC<br />Cost $ 96.9 Million<br />Signed non compete agreement<br />Market capitalization of $ 300 Million<br />
  19. 19. Online Trading<br />Smart start<br />Smart invest<br />Smart trade<br />
  20. 20. Smart Start<br />Freedom of information<br />Control of investor`s money<br />Access to market<br />Offers greater transparency<br />Live analysis<br />Access to BSE and NSE<br />
  21. 21. Smart Invest<br />Instant loading<br />Single order form for cash and FO<br />Multiple watch lists<br />Market depth window<br />Live steaming quotes<br />
  22. 22. Smart Trade<br />Fully customizable display<br />Real time market data<br />Advanced alert capabilities<br />Track your orders real time<br />Dynamic buying power<br />
  23. 23. Advisory Services<br />Mutual Fund Advisory Services<br />Portfolio Management Services<br />IPO Advisory Services<br />Insurance Advisory Services<br />Investment Advisory Services<br />
  24. 24. SWOT<br />
  25. 25. Strength<br />Customization<br />Expertise<br />One stop shop for all investments needs<br />Extensive reach<br />Brand Image<br />Competitive pricing<br />Unbiased advice<br />
  26. 26. Weakness<br />Expensive products<br />Tedious procedures<br />Fund transfer<br />Attrition<br />Unattractive offers<br />
  27. 27. Opportunities<br />Right time to invest, as recession is over<br />Increasing trainees of B schools<br />Untapped market of rural areas<br />Tie up with banks for wider coverage<br />
  28. 28. Threats<br />Stiff competition<br />Aware customer<br />Changes in Govt. policies<br />Recession has turned many investors out of market<br />
  29. 29.
  30. 30. Financial Analysis<br />
  31. 31.
  32. 32.
  33. 33.
  34. 34. Trend Analysis of Net Sales<br />
  35. 35. Trend analysis of Expenses<br />
  36. 36. Trend analysis of net profit<br />
  37. 37. Statement Of Title<br />Market Penetration Of Different Stock Broking Firms And a Look Into The Services Offered By Them<br />
  38. 38. Objectives<br />To compare service offerings of HSBC Invest Direct with Competing Firms<br />To do comparative analysis of different stock broking houses in context to services<br />To find out the most common i.e. most preferred broking firm<br />
  39. 39. Research Methodology<br /> Research Design:<br />Descriptive<br />DATA Collection<br />Primary and Secondary<br />Sample Size:<br /> 100<br />
  40. 40. Sampling Plan<br />Universe – All Demat a/c holders<br />Population- All Demat a/c holders in Ludhiana<br />Sampling Unit – Any individual having Demat a/c in Ludhiana<br />Sampling Size – 100 Respondents<br />Sampling Technique- Convenience Technique<br />
  41. 41. Data analysis & Discussions<br /> Income<br />
  42. 42. Profession of the Respondent<br />
  43. 43. Percentage Of Investment<br />
  44. 44. Broking Firm`s Name<br />
  45. 45. Informative Parameters About This Brokerage House<br />
  46. 46. Brokerage Paid<br />
  47. 47. Way of trading in stock market<br />
  48. 48. Well informed investors keeping a look at the market alternatives available<br />
  49. 49. Different Rating Parameters<br />
  50. 50. Client Satisfaction Level<br />
  51. 51. Major Factors Considered Before Investing<br />
  52. 52. Persons Willing To Shift Their Brokerage House<br />
  53. 53. Percentage of people, satisfied with certain services at their brokerage house<br />
  54. 54. Facts and findings<br />ICICI Invest Direct has the maximum share in the market<br />Brokerage is a major concern for clients of all the broking firms<br />North is the booming place for all stock brokers<br />Online trading is becoming very popular<br />After sale services of the concern have major role to play in ascertain the satisfaction level of the clients<br />
  55. 55. UPSHOT<br />Vast Scope Of Financial companies in India<br />Money charged must be competitive<br />Something new is needed which is different from the league<br />Customer fetches customer<br />Realizing time value<br />
  56. 56. Bibliography<br /> <br />Reference to magazines<br />Smart update (HSBC Invest Direct)<br />Business Outlook<br /> <br />Reference to web pages<br />http://www.moneycontrol.com/<br />http://www.nseindia.com/<br />http://www.bseindia.com/<br />http://www.hsbc.com/<br />http://www.finance.indiamart.com/markets/nse/<br />http://www.google.com/<br /> <br /> <br />

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