5 things to change the face of mobile

302 views

Published on

Reading Geek Night Presentation - Jan 2012

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
302
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

5 things to change the face of mobile

  1. 1. 5 Things To Change The Face of Mobile in 2012 Raymond Lee @rayleee
  2. 2. Me 15 years in Mobile Industry Regular speaker on Mobile Payments and Mobile Social Media Involved with 3 of UK’s leading Mobile Payment Projects Work for Top 3 Mobile Payments Consultancy in world. Had first Mobile in 1987 – Motorola 8500 – aged 26  It cost £1,200  My son had his first mobile aged 9yrs, it cost £100. Sent first SMS in 1993
  3. 3. 5 Key Predictions..and few othersIn no particular order...1. NFC start to become mainstream2. We feel the need – The need for speed3. Location Based Networking4. Privacy, Security and All That Stuff5. Payments, Wallets, Coupons..6. Others...
  4. 4. 1. NFC becomes Mainstream The world finally gets NFC Increased Investment in Infrastructure More then just “payments” Handset shortage
  5. 5. 2. We Feel The Need For Speed UK 4G LTE trials in UK  Cornwall – EE  London – O2 100mb Download 4G Spectrum Auction in 2012 No Handsets until 2013? HSPA will be rolled out in 2012 beyond 3.  EE rumoured to have devices ready
  6. 6. 3. Location Based Networking More then just a check-in  This is not a game! Retailers and Brands finally get it!  It’s all about Loyalty Social interactions  Shopping, Ticketing, Food ordering Potential Issues with Privacy Opt-in/Opt-out becomes key
  7. 7. 4. Privacy, Security and all that stuff In-App payments will become regulated  Android still poses a security problem  Apple fees could be probed Privacy will have huge implications  Payments, Geo-Social, Mall-Tracking... Android the attack platform of choice  Android is the new Windows!
  8. 8. 5. Payments, Wallets, Coupons.. Google Wallet UK MNO JV Everyone will have a mWallet More entrants for Coupons, Vouchers Do we care? What about Apple?
  9. 9. Top 5 Consumer Apps in 201270%60%50%40%30% 2012 201120%10%0% LBS NFC Messaging Mobile Deals and Services Payments Coupons
  10. 10. 6. Others Personal Clouds  Prosumers will adopt technology HTML 5 will start to replace native apps  Shift towards OS agnosticism  Growth for consumer facing apps Advent of the Super Phone  4 Core  2Ghz Mobile as an Identity Token

×