5 Things To Change The Face of Mobile in 2012 Raymond Lee @rayleee
Me 15 years in Mobile Industry Regular speaker on Mobile Payments and Mobile Social Media Involved with 3 of UK’s leading Mobile Payment Projects Work for Top 3 Mobile Payments Consultancy in world. Had first Mobile in 1987 – Motorola 8500 – aged 26 It cost £1,200 My son had his first mobile aged 9yrs, it cost £100. Sent first SMS in 1993
5 Key Predictions..and few othersIn no particular order...1. NFC start to become mainstream2. We feel the need – The need for speed3. Location Based Networking4. Privacy, Security and All That Stuff5. Payments, Wallets, Coupons..6. Others...
1. NFC becomes Mainstream The world finally gets NFC Increased Investment in Infrastructure More then just “payments” Handset shortage
2. We Feel The Need For Speed UK 4G LTE trials in UK Cornwall – EE London – O2 100mb Download 4G Spectrum Auction in 2012 No Handsets until 2013? HSPA will be rolled out in 2012 beyond 3. EE rumoured to have devices ready
3. Location Based Networking More then just a check-in This is not a game! Retailers and Brands finally get it! It’s all about Loyalty Social interactions Shopping, Ticketing, Food ordering Potential Issues with Privacy Opt-in/Opt-out becomes key
4. Privacy, Security and all that stuff In-App payments will become regulated Android still poses a security problem Apple fees could be probed Privacy will have huge implications Payments, Geo-Social, Mall-Tracking... Android the attack platform of choice Android is the new Windows!
5. Payments, Wallets, Coupons.. Google Wallet UK MNO JV Everyone will have a mWallet More entrants for Coupons, Vouchers Do we care? What about Apple?
Top 5 Consumer Apps in 201270%60%50%40%30% 2012 201120%10%0% LBS NFC Messaging Mobile Deals and Services Payments Coupons
6. Others Personal Clouds Prosumers will adopt technology HTML 5 will start to replace native apps Shift towards OS agnosticism Growth for consumer facing apps Advent of the Super Phone 4 Core 2Ghz Mobile as an Identity Token