Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

What is the Hangout Showcase App and How Does It Work


Published on

  • Be the first to comment

  • Be the first to like this

What is the Hangout Showcase App and How Does It Work

  1. 1. RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_1f410ca1d9-682a44d0bb-94462941 Ray Hiltz What is the HOA Showcase App and How Does it Work 231 Shares The case for using Google+ Hangouts On Air (HOAs) just keeps getting better. A HOA is a free broadcasting/webinar platform that is connected to the world’s number one search engine. They are simultaneously recorded and uploaded to the world’s number two search engine – YouTube. With the addition of the Showcase App, your audience can now click on links to your websites, products and services from within the HOA. They can do this while it’s live or while watching the replay anywhere the video is embedded such as on Facebook or your website. In this article you’ll learn: What the Hangout On Air Showcase App is How it works What it can be used for How to set it up and run it What is the Hangout On Air Showcase App and How Does it Work? The Showcase App is a new Google+ Hangout On Air feature that allows you to direct viewers to your online assets via “cards” you create in the Showcase panel. A viewer can click on any of the cards to view that content in a new tab while the HOA continues in the other window. After the live broadcast, the content cards will continue to live on for playback versions. The Showcase App only works for Scheduled Hangout On Air Events (SHOAEs). If you need help with creating a SHOE, see my article: How to Schedule a Google Plus Hangout On Air Event
  2. 2. How can You Use the Showcase App? Here’s a few ideas. (I’m sure you’ll have more.) Sales: Add a link to your landing Page Amazon or other affiliate Merchandise Lead Generation: New video or blog content Promote a book launch Subscription Opt In Page Promotion: Link to previous or upcoming HOA Events Article or publications of your guests Special projects Sponsorship: If you do a regular HOA show, you can highlight and link to sponsor websites or offers. You can make offers time sensitive as in: “Visit this site in the next 30 minutes for a special offer.” How to set up and use the Showcase App The app is very similar to the Q&A app in that when enabled, it opens a new window. Like the Q&A app, it needs to be enabled from the “outside” of the HOA before it can be used by the host inside. 1. Enable the Showcase App by clicking on the yellow tags icon. After creating your Scheduled Hangout On Air (SHOAE) Enable Showcase app outside of HOA first 2. Preload your Showcase cards: Click on the ‘play arrow’ to open the HOA area.
  3. 3. Showcase app inside Hangout Create Showcase cards by inserting url You’ll see the Showcase panel on the right with a field to enter your website link. Any url can be entered here; website, landing page, G+ profile etc.. Tip – Good practice is to copy and paste url’s to avoid linking to wrong site then having to delete and start again. h/t Ronnie Bincer 3. Edit image slideshow and text. Images found on the sites you link to will rotate in a slideshow format. You can edit which images you want to appear. If you don’t want a slideshow because you feel the animation could be distracting, you can select a single image for the card by deleting all other images. You can also edit the text that appears. Due to size, make keep text short and compelling keywords.
  4. 4. Creating and editing Showcase “cards” 4. To Show or not to “show item”. When you’ve created all the cards you want, click on the “show item” box to have the card visible to viewers. A few things about “showing” - The viewer will only see the cards that you have chosen the “show item” option. - The cards appear in the order that you create them, first on the top, others in descending order. Prioritize them accordingly. - While running the HOA, you can choose to select or deselect the “show item” option. You can also add another card. - All cards that are “shown” will be visible in replay on YouTube or wherever else the video is embedded.
  5. 5. Exit the Showcase HOA When you’re finished “preloading your cards”, click on the “X” at the upper left of the panel, to exit the HOA window and return to the Event Page. 5. Disable the Showcase app after preloading Showcase cards by clicking the Showcase icon again. (next to the Q&A app). Do this if you want to encourage interaction on the event page. Otherwise, when the “play arrow” is clicked, the video area opens up in a new window that obscures the page. If your show is more informational and promotional than interactive, leave the app enabled. 6. Re-Enable the Showcase app again before going LIVE. If you’ve disabled the app after pre-loading your links, you’ll need to re-enable it to be able to use it inside the HOA. To allow people coming to the Event Page to read and leave comments, they’ll need to know how to detach the pop up window that appears when they hit the play arrow.
  6. 6. Detach window to allow view of Event Page When the “play arrow” is clicked, the viewing window will “pop out”. The viewers can click on the small icon in the upper right corner to detach it. This will allow it to be moved out of the way making it possible to view the HOA as well as the event page. The optimal set up for this is to have two monitors. Otherwise you’ll need to toggle between the video window and the event page. 7. Watching Showcase HOAs replays. YouTube view As with any Hangout On Air, the broadcast is recorded and uploaded automatically to your connected YouTube channel. As a YouTube video, it can be embedded on your website, Facebook page, landing page etc.. When
  7. 7. someone wants to view your Showcase video, they’ll see an annotation in the bottom left corner. When clicked, it will open the video in the Showcase format. Tip: If you don’t want to see the Showcase panel while viewing the HOA, click on the square icon to the left of the “X” in the upper right of the HOA screen. This shows which apps are being used. To return the panel, click on the Showcase icon. (At the time of this writing, the annotation still reads “click to join live Q&A on Google+ Hangouts”. It’s expected to change to “showcase” soon.) Summary: This is a powerful marketing tool. It’s well worth the effort to get comfortable with and explore. As with any tool, you need to determine how you want to use it. The Showcase App works best for information and promotional type shows. However, nurturing engagement is important if you want to build a community around your brand. You’ll need to experiment with finding a good balance should you choose to use the app. Whether the goal is to send people to your eBook landing page or to highlight a guest’s website, the Showcase app packs a lot of value and potential. The Hangout On Air product enables us to be owner/producer/director and star of our own desktop TV studio. Now we have the option to add commercials. How do you think you would use the Showcase App? If you have questions about and would like to be updated on what’s happening on Google+, subscribe to my weekly Google+ Tips & Topics Newsletter. Twitter 192 Facebook 28 Google+ 5 LinkedIn 4 inShare5 StumbleUpon 0 Pin It Share 0 Email -- Email to a friend Buffer 2 231 Shares Bio Twitter Facebook Google+ LinkedIn Latest Posts Ray Hiltz Owner at Communications NewRayCom Ray Hiltz is a Social Media Strategist with management roots in restaurant, hotel and performing arts. He's a believer in the power of collaborative communication and "humanized" digital networking. Ray writes about social media, social business and Google Plus on his blog: His clients include hotels, restaurants, consulting firms, entrepreneurs, writers and freelancers. Ray is a popular speaker on Social Media, Social Business and Google+.