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Fm perfume business orientation

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Fm perfume business orientation

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  • Great job, also I've been using a service called MLMRC which automates your downline building. Works with any MLM business. Try it: www.mlmrc.com
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  • If you want to start your own perfume and cosmetics business, I would recommend that you join the FM group team of independent distributors. Just visit: www.fmworld.com. choose you country and apply online. Under sponsor's name, write Ebrima Dem, Sponsor's number: 13098362
    Email me: info@edlcosmetics.com if you need any further information
    Good luck
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Fm perfume business orientation

  1. 1. Course Outline• Company Profile• Company Vision• Facts on Fragrances• Company Products• Marketing Plan and Ways to Earn• How to become an Independent Business Distributor• Starter Kit• Global Business
  2. 2. FM GROUP WORLDEstablished in 2004 as initiative by Artur Trawinski in POLAND and it has a line of exclusive perfume products 2007 FM GROUP WORLD Wroclaw was founded 2010 FM GROUP WORLD already expanded in 55 countries
  3. 3. Founded in 1995 by Andrzej TrawinskiPolish company manufacturing perfumes, perfumed waters and toilette waters in many scents for men and womenJune 2008, New factory in PSARY, close to WROCLAW was opened
  4. 4. FRAGRANCESInternational company creating high quality fragrance compositionsFounded in 1911 by Dr. Bruno StropaHas 43 branches worldwide including France, Italy, Austria, Switzerland, Russia, USA, Brazil, China and Australia.Some of their well known clients are L’Oreal, Escada, Beiersdorf and Perfand which produces perfumes for FM Group World
  5. 5. COMPANY
  6. 6. FM GROUP Fragrance Inc. First branch of FM GROUP WORLD in Asia Founded and co-owned by Piotr Barszcz, General Manager August 2010, the company introduced a new and unique line of EAU DE PARFUM 50 world’s best seller fragrances, new look for 50ml exclusively made for the Philippine market.
  7. 7. Our VISION To become the Fragrance company of choice that offers the best Marketing plan/Earning opportunities and tobecome a world leader in the production and distribution of perfumes by continuously producing top quality products at affordable prices.
  8. 8. Facts on FragrancesThe word perfume used today derives from the Latinper fumus, meaning "through smoke".Perfumery, or the art of making perfumes, began inancient Mesopotamia and Egypt 4000 years back andwas further refined by the Romans and Persians.In Europe it came in the 14th century.Hungary produced the first modern perfume in 1371.Modern perfumery began in the late 19th century withthe commercial synthesis of aroma compounds such asvanillin or coumarin
  9. 9. Perfume is a mixture of fragrant essential oils andaroma compounds, fixatives, and solvents used to givethe human body a pleasant scent.Image is everything, and a particular perfume will havean image associated with it. Image with style…
  10. 10. Facts about Fragrances• Perfume is a 35 billion dollar industry!!!
  11. 11. Perfume - most potent and expensive form with25-40% of fragrance oil. Apply sparingly as itsconcentration means more intensity on skin and lastsfor 9-16 hours.Eau de Parfum - 18-25% of fragrance oil, the restis alcohol and water and lasts for 6-9 hours.Eau de Toilette - lighter fragrance with 8-15%fragrance oil and lasts for 4-6 hours.Eau de Cologne - 5-15% of fragrance oil andlasts 2-4 hours
  12. 12. Mist - Increasingly popular nowadays as all overbody spray with 3-7% fragrance oil and lasts for 1-2hours. Can be applied lavishly. Storing them in thefridge increases its cooling effect.Splash and after Shave – 1-3% of Fragrance Oiland lasts 30 minutes- 1 hour
  13. 13. Fragrance Hours to Form Concentration % last on skinPERFUME 25 to 40 9 to 16EAU DE PARFUM 15 to 25 6 to 9EAU DE TOILETTE 8 to15 4 to 6EAU DE COLOGNE 5 to 15 2 to 4PERFUME MIST 3 to 7 1 to 2SPLASH & AFTER SHAVE 1 to 3 .30 to 1
  14. 14. Form Sample FragrancesPERFUME Estee Lauder Beyond Paradise for Women; YvesSaintLaurent ElleEAU DE PARFUM for Women; Prada L Eau Ambree for Women Christian Dior Poison for Women; Kenzo Flower For Women;EAU DE TOILETTE Hugo Boss Grey for Men; Davidoff Coolwater for Him; Royal secret by Royal secret for Women; Tommy Hilfiger Boy; LizEAU DE COLOGNE Claiborne Spark for Men; Arsenal Arsenal 1886 for Men Dove Ultimate go fresh Body Mist; Victorias Secret Kissing inPERFUME MIST Paris Sheer Fragrance Mist; Perfect Man Alternative Glacial Mist Secret Scent Expressions Ooh La La Body Splash; CHRISTIAN DIORSPLASH & AFTER SHAVE Eau Sauvage After Shave Spray
  15. 15. Top notes: The scents that are perceived immediately on application of a perfume. Also called the head notes.Middle notes: The scent of a perfume that emergesjust prior to when the top notes dissipate. They are also called the heart notes. Base notes: The scent of a perfume that appears close to the departure of the middle notes. Base notes bring depth and solidity to a perfume. Compounds of this class of scents are typically rich and "deep" and are usually not perceived until 30 minutes after application.
  16. 16. Apply fragrance on the warmest areas such asthe back of the knee, crook of the elbow, neckand decolletage(chest/breast area) as scent isactivated by body heat.When trying out new scents, limit tests to 3 or4 at a time. The nose gets numb with moreand you get "nose fatigue".
  17. 17. Fragrance has two enemies: light and heatStore fragrance out of direct sunlight to maximize ascent’s lifeStash seldom used fragrances in their boxes and in therefrigerator.Sprays last longer than splash bottles because ourbacteria bearing fingers never make contact with thejuice.
  18. 18. How do we sell fragrances: It is best to know the different personalities of our fragrances and our customers• There’s a fragrance for different occasions• There’s a fragrance for different personalities• Understanding the customer’s personality and lifestyle and matching his/her needs with what’s in the line helps encourage multiple purchases
  19. 19. About the FM Perfumes FM products are Eau de Parfum (16% concentrated) What does this mean to you? It means that Unlike branded names which is our perfumes last longer Eau De Toilette (3% – 8% concentrated) FM Perfumes have recognisable similarities to other leading brands – and are far less expensive
  20. 20. Why are designer perfumes so expensive? (B) National Wholesaler (C) Regional Wholesaler(A) Manufacturer or Broker (A) – (D) = MASSIVE COSTS Rentals, Bank Rates, Insurance, Staff, Profit (D) Retailer Margin, Shipping, ADVERTISING, Celebrity endorsements etc Distribution costs can account for up to 90% of the final price paid by the customer. Consumer
  21. 21. Why our prices are so low? X X FM markets their unique product range to consumers using Independent Distributors They pay substantial commissions for producing product sales from team building The savings enable FM to produce the same or X better quality than the „high street” at rock bottom pricesIndependent Distributors RETAIL TO MAKE A PROFIT Consumer
  22. 22. MagnoliaProgram Orchid
  23. 23. MAGNOLIA PROGRAMME Group Volume Points are based on the sales of your ENTIRE TEAM each month.
  24. 24. FOR EVERY BOTTLE 18.36 pts. 23.50 pts.Cumulative in a month
  25. 25. One bottle of perfume P480 = 18.36 points17 bottles x 18.36pts = 312.12 pts 300 points = 3% The bigger your team is, the higher percentage commission you get. 21% 18% 15% 12% 9% 6% 3% GOLDEN MAGNOLIA LEVEL SILVER MAGNOLIA MAGNOLIA The commission is based on the sales of your ENTIRE TEAM each month.
  26. 26. Classification Achievement Group Volume No. of Amount Level in points Bottles 3% 300 – 1,199 17 – 65 Php 8,160.00 – 31,200.00 MAGNOLIA 6% 1,200 – 3,599 66 – 196 31,680.00 – 94,080.00 9% 3,600 – 7,199 197 – 392 94,560.00 – 188,160.00 SILVER 12% 7,200 – 11,999 393 – 653 188,640.00 – 313,440.00 MAGNOLIA 15% 12,000 – 20,399 654 – 1,111 314,920.00 – 533,280.00 18% 20,400 – 29,999 1,112 – 1,633 533,760.00 – 783,840.00 GOLDEN 21% 30,000 and 1,634 784,320.00 MAGNOLIA above
  27. 27. You 36.72 Personal Points 697.68 Group’s Points Christie 110.16pts. Daniel146.88pts. Carol Sarah Paul 183.60pts. 146.88pts. 73.44pts.
  28. 28. You 36.72Personal Points 697.68Group’s Points 3% Your commission: 697.68 x 3% x 17.40 = Php 364.18 points Achievement Conversion Level Factor Personal Sales for 2 Bottles 2 x 210 = Php 420.00 Total Earnings = Php 784.18 Thus PHP364.18 is your additional commission based on the volume of products sold by you and your group.
  29. 29. For example 16,500 + 36.72 = 16,536.72 – 15% Your Bonus A Christie P19,723.04 4,800 x 9% x 17.40 = 1,300 6% 17.40 1,500 xx9% xx17.40 == 1,800 7,100 4,800 9% Daniel E PP 2,349.00 PP2,035.80 5,011.20 2,818.80 7,412.40 P 7,516.80 6% 4,800 p. – 9%1,300 p. – 6% 9% Your Achievement Level – 1st Line Achievement Level Carol B 1,300 x 6% x 17.40 = (less) P 1,357.20 PaulC 6% 7,100 x 9% x 17.40 = Sarah P 11,118.60 D 7,100 p. – 9% 9% 9% 1,800 x 6% x 17.40 = 1,500 x 6% x 17.40 = P 1,879.20 P 1,566.00 1,500 p. – 6% 1,800 p. – 6%
  30. 30. For example 43,100 + 36.72 = 43,136.72 – 21% Your Bonus A Christie P64,548.97 8,200 x 12% x 17.40 = 17,000 15% 17.40 2,800 xx6% x 17.40 = 5,500 xx12% x x17.40 = 8,200 9% 9,600 9% E Daniel PP15,033.60 P 11,484.00 17,748.00 7,308.00 12,841.20 P 17,121.60 9% 8,200 p. – 12%17,000 p. – 15% 6% Carol B 17,000 x 15% x 17.40 = P 44,370.00 C Paul 12% 5,500 x 9% x 17.40 = P 8,613.00 D Sarah 5,500 p. – 9% 9% 15% 9,600 x 12% x 17.40 = 2,800 x 6% x 17.40 = P 20,044.80 P 2,923.20 2,800 p. – 6% 9,600 p. – 12%
  31. 31. Average Income of Magnolia Club Members Classification Effectiveness Points QTY of Bottles Average Level Commission/ Month Magnolia 3% 300 17 Php 162.92 6% 1,200 66 1,265.07 9% 3,600 167 3,536.47Silver Magnolia 12% 7,200 393 11,497.13 15% 12,000 654 19,822.87 18% 20,400 1,112 44,069.03 Golden Magnolia 21% 30,000 1,634 65,550.97
  32. 32. A Jhon Josef Peter B C Raul1 3 2
  33. 33. The Exclusive Orchid Club
  34. 34. The Exclusive Orchid ClubThe Orchid Club is a prestigious, international association of Leaders, who are rankedat the highest achievement levels in FM GROUP’s hierarchy.Honorary Titles: Pearl Amaranth Golden Diamond Black Diamond In any given accounting month, 9% of the FM GROUP worldwide turnover in points is allocated for sharing between all the members of the Orchid Club.
  35. 35. The amount of the commission you get as a member of theClub depends on the level you achieve in a given month:The PEARL ORCHID title: 4% of FM GROUP World’s points turnoverThe AMARANTH ORCHID title: 1,5% of FM GROUP World’s pointsturnoverThe GOLDEN ORCHID title: 1,5% of FM GROUP World’s points turnoverThe DIAMOND ORCHID title: 1,5% of FM GROUP World’s pointsturnoverThe BLACK DIAMOND ORCHID title: 0,5% of FM GROUPWorld’s points turnover
  36. 36. Average Income Title # of Average Income/ Franchises MonthPearl Orchid 2 x 21% Php 58,000.00Amaranth Orchid 3 x 21% 385,000.00Golden Orchid 3 Pearl 1,300,000.00Diamond Orchid 5 Pearl 2,800,000.00These are just Orchid Bonuses and on top of your Achievement Level Commissions!!!
  37. 37. Pearl a.) b.) YOU YOU OR 21 % 21 % 21 % Total Group Points =20, 000 points The PEARL ORCHID title: 4% of FM GROUP World’s points turnoverPearl Orchid 2 x 21% Average Income per Month Php 58,000.00
  38. 38. YOU 4 years 20,000 points 20,000pts Group Volume = 40,000 points/MONTH The PEARL ORCHID title: 4% of FM GROUP World’s points turnoverPearl Orchid 2 x 21% Average Income per Month Php 58,000.00
  39. 39. YOU 4 years 50,000 points 30,000ptsGroup Volume = 80,000 points/MONTH HONDA Civic 1.8 AT
  40. 40. Average Income Title # of Average Income/ Franchises MonthPearl Orchid 2 x 21% Php 58,000.00Amaranth Orchid 3 x 21% 385,000.00Golden Orchid 3 Pearl 1,300,000.00Diamond Orchid 5 Pearl 2,800,000.00These are just Orchid Bonuses and on top of your Achievement Level Commissions!!!
  41. 41. Amaranth Orchid YOU 21 % 21 % 21 %The AMARANTH ORCHID title: 1.5% of FM GROUP World’s points turnoverAmaranth Orchid 3 x 21% Average Income per month PHP 385,000.00
  42. 42. YOU 21 % 21 % 21 % HONDA CRV 2.0 4x2 MTThe AMARANTH ORCHID title: 1.5% of FM GROUP World’s points turnoverAmaranth Orchid 3 x 21% Average Income per month PHP 385,000.00
  43. 43. Average Income Title # of Average Income/ Franchises MonthPearl Orchid 2 x 21% Php 58,000.00Amaranth Orchid 3 x 21% 385,000.00Golden Orchid 3 Pearl 1,300,000.00Diamond Orchid 5 Pearl 2,800,000.00These are just Orchid Bonuses and on top of your Achievement Level Commissions!!!
  44. 44. Golden Orchid YOU Pearl Pearl Pearl The GOLDEN ORCHID title: 1.5% of FM GROUP World’s points turnover Average Income per MonthGolden Orchid 3 Pearl PHP 1,300,000.00
  45. 45. YOU Pearl Pearl Pearl Mercedez-Benz Class B160 The GOLDEN ORCHID title: 1.5% of FM GROUP World’s points turnover Average Income per MonthGolden Orchid 3 Pearl PHP 1,300,000.00
  46. 46. Average Income Title # of Average Income/ Franchises MonthPearl Orchid 2 x 21% Php 58,000.00Amaranth Orchid 3 x 21% 385,000.00Golden Orchid 3 Pearl 1,300,000.00Diamond Orchid 5 Pearl 2,800,000.00These are just Orchid Bonuses and on top of your Achievement Level Commissions!!!
  47. 47. Diamond Orchid YOU Pearl Pearl Pearl Pearl Pearl The DIAMOND ORCHID title: 1.5% of FM GROUP World’s points turnoverDiamond Orchid 5 Pearl Average Income Per Month PHP2,800,000.00
  48. 48. YOU Pearl Pearl Pearl Pearl Pearl Mercedez-Benz C Class The DIAMOND ORCHID title: 1.5% of FM GROUP World’s points turnoverDiamond Orchid 5 Pearl Average Income Per Month PHP2,800,000.00
  49. 49. DISTRIBUTOR 1 X 210 = PHP 210.00 10 X 210 = 2,100.00 100 X 210 = 21,000.00
  50. 50. How to become a DISTRIBUTOR To become a FM GROUP World distributor you need to sign a INDEPENDENT DISTRIBUTOR CONTRACTSTARTER KIT 100samples = Php 2,000.00 20samples = Php 500.00
  51. 51. Great news to our Dear Distributors & New Recruits!!! Empower yourselves w/ FM Group Fragrance. Recruit now and be rewarded w/points!!!" Register now and choose from the Starter Packthat you think will help you jumpstart your business!!!
  52. 52. 2004 – 2008: the company reached more than 300,000 new distributors 2008 – present: the company reached more than a Million new distributorsConstant Increase of Company’s Turnover 2010: the company worldwide turnover already reached $15,000,000/ monthly

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