Apc 2012 Education 3bn Opportunity Ray Fleming Upload Version

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At the Microsoft Australia Partner Conference 2012 I hosted a session about the Education market in Australia. These are the slides - you should have been there for the context! Well, there\'s always APC 2013 in Cairns.

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  • Written after the news that major Australian media organisations Fairfax and News Ltd are dramatically downsizing, and in the year that Encyclopaedia Britannica stopped producing encyclopaedias, Kodak stopped producing cameras and EMI stopped producing music, it takes a look at the changing dynamics of the business marketplace – where Borders, Blockbuster and Yellow Pages all lose out to their online competitors.
  • And who’s it from – one of the big retail CEOs (Harvey Norman? Myers? David Jones? Dymocks?) or a manufacturing business, or a publisher?It’s about who’s saying it, and what they are talking aboutI think it is significant because the author in question is Professor Steven Schwartz, Vice-Chancellor at Macquarie University.And the business in question is the business of higher education. Here’s the quote in full:“Higher education is next. Stuck in the 19th Century, higher education in many places is a craft in which an artisan-academic prepares bespoke courses. The academic decides on the course content, delivers it and assesses the student’s learning.There is little or no standardization and only minimal attempts to collect evidence that could be used to improve delivery and assessment. New developments are slow and costs go up every year.New online providers will challenge the craft model, developing standard courses, high quality delivery and more effective assessment. The online mantra – better, faster, cheaper – is coming to academe and no one knows where it will end. One thing is certain, universities had better start preparing now.” Better, faster, cheaper: the online mantra coming soon to a university near you
  • Parents pay to keep kids in gadgetshttp://www.dailytelegraph.com.au/parents-pay-plenty-to-keep-kids-in-gadgets/story-fn6b3v4f-1226414606484
  • http://blogs.msdn.com/b/education/archive/2012/03/27/total-spend-on-ict-in-education-in-australia-to-reach-3-2-billion-by-2015.aspx
  • http://blogs.msdn.com/b/education/archive/2012/03/27/total-spend-on-ict-in-education-in-australia-to-reach-3-2-billion-by-2015.aspx
  • Apc 2012 Education 3bn Opportunity Ray Fleming Upload Version

    1. 1. Educationa $3b business opportunityVoice of the Customer
    2. 2. The Education Challenge2
    3. 3. Which business model goes next?“There is little or no standardization and only minimal attempts to collect evidencethat could be used to improve [the business].New developments are slow and costs go up every year.New online providers will challenge the model, developing standard [products],high quality delivery and more effective [metrics]. The online mantra – better,faster, cheaper – is coming to [this industry] and no one knows where it will end.One thing is certain……[businesses] had better start preparing now.”3 3
    4. 4. Which business model goes next?“There is little or no standardization and only minimal attempts to collectevidence that could be used to improve delivery and assessment.New developments are slow and costs go up every year.New online providers will challenge the craft model, developing standard courses,high quality delivery and more effective assessment. The online mantra – better,faster, cheaper – is coming to academe and no one knows where it will end. Onething is certain……universities had better start preparing now.”Professor Steven Schwartz, VC Macquarie University4 4
    5. 5. Australian Children have $1,886 of equipment5
    6. 6. Total education ICT spend6
    7. 7. Total education ICT spend7
    8. 8. Where does the revenue land?8
    9. 9. Business Challenges
    10. 10. Recruiting students10
    11. 11. Recruiting students11
    12. 12. Recruiting students12
    13. 13. Recruiting and retainingstudents Domestic International Student Student Attrition Attrition13
    14. 14. Educationa $3b business opportunityVoice of the Customer
    15. 15. Brisbane GrammarSchool Michael Lowbridge Director of ICT & Information Systems Derek McDowall Head of eLearning
    16. 16. SAMR Model
    17. 17. Brisbane GrammarSchool Michael Lowbridge Director of ICT & Information Systems Derek McDowall Head of eLearning
    18. 18. Microsoft Education TeamGovernment State Education Departments
    19. 19. Microsoft Education TeamNon-Government Education
    20. 20. Microsoft Education TeamHigher Education
    21. 21. Priorities ahead
    22. 22. In the next decade… “The teacher’s role will change – advocacy and mentoring will become more important than subject specialism and knowledge.”
    23. 23. A glimpse into the future Creating immersive learning experiences
    24. 24. Education Partner Briefings29/30 Oct – Melbourne31 Oct - 1 Nov – Sydney Education Blog - blogs.msdn.com/education Fortnightly newsletter - ray.fleming@microsoft.com

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