Getting and keeping your team aligned while
designing a product or service is an ongoing
effort. By visualizing our context and purpose
we can ensure that everyone involved knows
what they’re working towards and why. In this
workshop we went through the early phases
of a typical design project to set that context
and chart a path towards designing
We started by making the context of our
project visual by finding imagery that
communicates the essence of our mission.
This material would go on the wall of our “war
room” and be the first thing everyone sees
when they enter the project space.
The next important aspect to understand is
the customer. We used a fun, low-fi method
to express the characters involved in our
story, giving us a starting place to validate the
assumptions we are making about them.
Finally, we visualized the journey our
customers take and identified their potential
pain points, our solutions, and the
assumptions we need to test along the way.
All of these exercises focused on the visual
artifacts and how, when accessible to
everyone, they create a shared sense of
purpose, encourage participation, and foster
group ownership of the solution.