Studio Show


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Studio Show

  1. 1. ACC Network Studio Show 2011 ACC Football: ACC Network Studio Show Sponsorship Overview
  2. 2. RAYCOM SPORTS & THE ACC NETWORK Why Regional? College sports are regional by nature. The rivalries, conferences, and fan-loyalties FILLING THE NEED rest with LOCAL schools and their REGIONAL rivals. Regional sports gives sponsors the ability to create customized networks AND use FLEXIBILITY different marketing messages in different parts of the country to match the demographics and culture. BETTER BRANDING With a regional college sports partnership, you associate your brand with teams and conferences. COST EFFICIENCY Regional networks are competitively priced and with higher average ratings and limited audience waste. Your sponsorship dollars do more and go further. National networks specialize in “big-game match-ups” while trying to attract BETTER COVERAGE viewers all over the country to one game. REGIONAL NETWORKS focus on fans/viewers in the area of the country most likely to watch a particular team or conference. The result is more consistently high ratings and more viewers in every region. “A pro team represents the place you live; a college team represents what you believe you are. You’re Jack the Bulldog or Jill the Jacket or Joe the Auburn Man.” – Mark Bradley, Atlanta Journal Constitution
  3. 3. RAYCOM SPORTS ACC FOOTBALL ACC Territory Raycom Sports’ ACC Network Reaches Over 40 DMAs and Covers Over 27.2 Million TV Households- reaching nearly 1/4 of all US TV Households! Albany, GA Gainesville, FL Portland, ME Atlanta, GA Greensboro, NC Providence, RI Augusta, GA Greenville, NC Raleigh, NC Baltimore, MD Greenville, SC Richmond, VA Bluefield, WV Hagerstown, MD Roanoke, VA Boston, MA Harrisonburg, VA Salisbury, MD Charleston, SC Jacksonville, FL Savannah, GA Charlotte, NC Macon, GA Springfield, MA Charlottesville, VA Miami, FL Tallahassee, FL Chattanooga, TN Mobile, AL Tampa, FL Columbia, SC Myrtle Beach, SC Tri-Cities, VA-TN Columbus, GA Norfolk, VA Washington, DC Dothan, AL Orlando, FL West Palm, FL Fort Myers, FL Panama City, FL Wilmington, NC
  4. 4. RAYCOM SPORTS ACC NETWORK STUDIO SHOW Overview: Raycom Sports is rolling out a new 2011 ACC Network Studio Show! It will be broadcast LIVE from the ACC Network set for 13 consecutive Saturdays from 12:00 noon-12:30pm throughout the 2011 season. Leading into the ACC Network game of the week each Saturday, the ACC Network Studio Show will provide viewers with a 30 minute pre-game segment featuring ACC Football updates, highlights, and analysis. The studio show will also segue to in-game live look-ins/studio breaks, and a halftime show (as well as post-game with analysis when applicable & time permitting). Sponsor Logo here Sponsor Logo here Studio/Set, Sponsor & Host examples Actual ACC Network Set
  5. 5. RAYCOM SPORTS ACC NETWORK STUDIO SHOW MARKET LOCAL NETWORK STATION AFFILIATE Boston (Manchester) WSBK IND Atlanta WUPA CW Washington, DC (Hagerstown, MD) WDCA/WTTG MyTV/FOX PROGRAM INFO Tampa-St. Petersburg (Sarasota) WTOG CW Miami-Ft. Lauderdale WFOR CBS Orlando-Daytona Beach-Melbourne WRBW MyTV Charlotte WBTV CBS # of Episodes: Raleigh-Durham (Fayetteville) WRAL CBS 13 Baltimore WJZ CBS Projected Market List based on 2010 Clearances Greenville-Spartanburg WLOS ABC West Palm Beach-Ft. Pierce WTVX CW Episode Length: Norfolk-Portsmouth-Newport News WGNT CW Greensboro-High Point-Winston Salem WXLV ABC 30 minutes Jacksonville WAWS FOX Providence-New Bedford WLWC CW Richmond-Petersburg WRLH FOX Air Window: Mobile-Pensacola (Ft. Walton) WFNA CW Ft. Myers-Naples WZVN ABC September-December Roanoke-Lynchburg WDBJ CBS Portland-Auburn WPME MyTV Columbia WACH FOX Markets Cleared: Chattanooga (Dalton) WFLI CW Tri-Cities WEMT FOX Approximately 40+ Markets Savannah WGSA CW Charleston WCSC CBS Greenville-New Bern-Washington WFXI FOX Delivery Estimate: Myrtle Beach-Florence WMBF NBC 379,000 Households Tallahassee-Thomasville WTLH FOX Springfield-Holyoke WSBK IND Augusta-Aiken WFXG FOX Macon WGXA-DT ABC Columbus (Opelika, AL) WLTZ NBC Wilmington WSFX FOX Salisbury WRDE-DT MyTV Albany WSWG/WSWG-DT CBS/MyTV Bluefield-Beckley-Oak Hill WVNS-DT FOX Panama City WMBB-DT ThisTV Gainesville WCJB ABC Dothan WDFX FOX Harrisonburg WHSV ABC Charlottesville WVIR NBC
  6. 6. RAYCOM SPORTS ACC NETWORK STUDIO SHOW 1. PRE-GAME SHOW: Live from Charlotte, the studio pregame show will set the stage for the ACC Network’s Game-of-the-Week. Insightful analysis, informative features and colorful reports from the game site will get ACC viewers ready for kickoff. The ACC pregame show will also review the week in ACC Football and discuss the impact and importance of the day’s ACC matchups. 2. ACC STUDIO IN-GAME UPDATES: The ACC Network studio will remain “Hot” during the Game-of-the-Week, providing live update of other ACC games in progress. Score changes and plays of interest will be replayed to ACC Network viewers using actual game footage, upbeat music and studio narration. A minimum of (3) studio updates are scheduled per half. 3. HALFTIME SHOW: At halftime, the game site will send ACC viewers back to the studio for complete analysis of the ACC Game-of-the-Week. A revealing highlight package will track the course of the game, and show fans at home how each team must adjust to win the game. The ACC Studio Halftime Show will also bring viewers up to date with scores of other games and highlights of the other ACC games in progress. 4. POST-GAME SHOW (time permitting): When the final gun sounds, ACC viewers will return to the studio for a postgame wrap up that will include final highlights, game stats, interviews from the field and a final rundown of the day’s scores.