2010 ACC ROAD TRIP ACC FOOTBALL SPONSORSHIP OVERVIEW
RAYCOM SPORTS 2010 ACC Road Trip Sponsorship How would you like to travel to a different ACC Football game every weekend and take in the entire campus experience from start to finish? Well, that’s exactly what ACC ROAD TRIP will do in 2010! Every week during the 2010 college football season, Webby Award Honoree Tommy Kane and the crew hit a different ACC game to experience the nightlife, restaurants, tailgates, pageantry, and game day traditions of the home teams. From rubbing Howard’s Rock and running down The Hill with the Clemson Tigers…to partying in South Beach…to “streaking” The Lawn at UVA, ROAD TRIP will truly experience ACC Football like no other. A 2010 title sponsorship of ACC ROAD TRIP will include entitlement of all ACC ROAD TRIP Segments, in-game and in-show customized features (with Product Placement), and an enhanced digital element across all of our online properties (including an interactive micro-site exclusively built for ACC ROAD TRIP and your brand). This unique opportunity gives your brand exposure across several ACC Football platforms throughout the entire college football season!
ROAD TRIP ENTITLEMENT Includes a presence in the following: ACC Football Kick-Off Show 1 Episode – August 28-September 5 Get ready for the upcoming ACC Football season with the regionally syndicated ACC Football Kick-Off Show! This hour-long preview show is filled with up-close interviews with the coaches and players of the ACC, in-depth features, and expert predictions for some of the conference’s exciting match-ups! ACC Football Impact 12 Episodes, September 10 – November 28 Each week, Raycom Sports will use its All-Access pass to go behind the scenes of ACC Football to bring your viewers three unique features in a fast-paced & entertaining format. This show will showcase past legends, present stars, and the overall pageantry of college football. ACC Football 12 Regular Season Games – September through November Complete coverage of the “Game of the Week” each Saturday - including special features, exclusive interviews, and expert analysis. Raycom’s ACC network of broadcast stations reaches approximately 40 DMAs across the Southeast and Mid-Atlantic States and reaches over 27.8 million TV households-nearly 1/4 of all US TV households! ACC Football Championship Show Championship Game Kickoff Show – Saturday, December 4 On location from the site of the 2010 Championship game at Bank of America Stadium in Charlotte. An hour long recap of the conference season and complete preview of the day’s BIG game! ACC Road Trip Recap Special 1 Episode – December 18-January 2 To wrap up the college football regular season and get fans excited about the post-season bowl games, Raycom Sports is rolling out The ACC Road Trip Special. This special wraps up football season and will recap host Tommy Kane’s experiences from the twelve previous weeks. The ACC Road Trip Special will be carried on the 3 Regional Sports Networks (RSNs) in the ACC Territory.
RAYCOM SPORTS ACC Road Trip Digital Elements <ul><li>The ACC Road Trip shows will be presented online in a Sponsor-branded, micro-site environment with links from RaycomSports.com and TheACC.com (the official website of the ACC). </li></ul><ul><li>Micro-site features and elements will include: </li></ul><ul><li>Complete ACC Road Trip video shows featuring fans and their pre-game tailgating and other campus traditions </li></ul><ul><li>from ACC schools and events </li></ul><ul><li>Sponsor logo and product placement whenever available </li></ul><ul><li>Interactive widgets and map/travel elements </li></ul><ul><li>Ability to do season-long Contest/Promotion across all digital properties. </li></ul><ul><li>September - December, 2010 </li></ul><ul><li>ACC Road Trip micro-site entitlement, sponsor logos and targeted banner ads </li></ul><ul><li>Road Trip w/sponsor logo to be featured in Media window on Home page and main Football page each week on TheACC.com, the official ACC site. </li></ul><ul><li>Home page feature button w/sponsor logo on RaycomSports.com and TheACC.com </li></ul><ul><li>:15 Pre-roll video ad before viewing ACC Road Trip segments </li></ul><ul><li>ROS banner ads on RaycomSports.com and TheACC.com </li></ul>Sponsorship Elements:
RAYCOM SPORTS 2010 ACC Road Trip Promotional Elements The ACC Road Trip Entitlement will afford you the opportunity to have access to ACC Football Promotional Elements and Events as well! <ul><li>Consumer Promotions/Merchandising and Licensing : </li></ul><ul><li>Rights to use ACC Seal, ACC Bar Logo and/or ACC Football Championship logo and tickets for use in a one-time ACC Properties approved consumer promotion or packaging. </li></ul><ul><li> </li></ul><ul><li>Print : </li></ul><ul><li>A full page client specific ad in the Fall and Football Championship program editions. </li></ul><ul><li> </li></ul><ul><li>ACC Football Championship FanFest : </li></ul><ul><li>On-site Activation Opportunity for sampling, giveaways or booth/signage exposure at the ACC Football Championship FanFest. </li></ul><ul><li> </li></ul><ul><li>Tickets & Hospitality : </li></ul><ul><li>Eight (8) Football Championship game tickets, with hospitality. </li></ul><ul><li>Four (4) tickets to the ACC Football Legends event. </li></ul><ul><li>Four (4) tickets to the ACC Football kick-off/awards luncheon. </li></ul><ul><li>Four (4) tickets to the Meineke Car Care Bowl </li></ul>Promotional Elements: