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Search Engine Optimisation is a fundamental ingredient of successful online marketing for any business. At Consulting Cumbria Ltd, http://consultingcumbria.co.uk we have access to the tools that you need to measure what is happenong to you now and the connections to get you pushed more strongly towards the buyers your business needs. When you market to a local audience the task is much easier in many respects than trying to outrank Amazon to get your book in front of the customers you want. This is basically because the competition in an area such as Cumbria or a small city like Carlisle is much lower than across the UK as a whole. Now - that word "easier" comes with a slight health warning. Although eacch part of a marketing campaign can be relatively easy to implement, there are a lot of individual parts and and many of them have to be repeated fairly obsessively if you are fixed on out-marketing that competitor who always seems to pip you at the post.
People who do my job frequently assert that this way is best or that 1 particular method is the holy grail of ranking for a search and popping up in front of your next buyer. Well there isn't just 1 way or 1 technique there are over 200 separate factors that Google weighs up before it sends the results of a search to a viewer. Google is also paranoid about NOT sending people to a non existent business or a home office where there's no-one to meet and greet a customer. This means that consistency and a big electronic footprint is vital for your business. It's also pretty easy to screw up and leave forgotten listings scattered around the digital countryside - undermining the trustworthiness of your business in Google's eyes.
So the action that I recommend to clients is based on evidence - lots of it too. Take a careful look at the observations recorded in HubSpot's State of Digital Marketing report. This is an authoritative look at what works online. Then look at David Mihm's collaborative study of local search ranking factors that appears every summer. This is good hard information from people working at the cutting edge and in the trenches of local online marketing.
This presentation deals mainly with the top five priorities that business owners need to attend to out of the 200 separate ranking factors that influence search results. Understanding even those 5 can build a really sound foundation for all the fabulous web design that's out their and give a highly converting target for all of the social media activity that first makes people aware of your brand.
Follow the links to the external resources from this presentation. They are the work of far cleverer and far more experienced people than me. Then come and see me and lets see what Consulting Cumbria Ltd can do to help you market more effectively in the digital marketplace.