The Latino Health and Beauty Care ShopperPublished:October 2011No. of Pages: 146Price : $3500Report SummaryLatino consumers have an outsized impact on the market for HBC products in the UnitedStates. Over the past decade, spending by Latino consumers on personal care products grewmore than 40%, nearly three times faster than it increased among non-Latino consumers. By2015 Latinos will make up 20% of 18- to 49-year-olds, an age group critically important to HBCmarketers, and will account for a growing share of consumers of HBC products in the future.Packaged Facts The Latino Health and Beauty Care Shopper provides an in-depth analysis ofthe grooming and personal care habits of Latinas and Latino men. The report provides crucialinsights into the HBC product preferences and brand choices of Latinas and Latino men toenable marketers of HBC products to refine their marketing approaches to this increasinglyimportant consumer segment. For example, compared to women on average, Latinas aresignificantly more likely to use perfume, mascara and facial cleansing cream. Latino men aremuch more likely than men on average to use cologne or after shave, skin care products andprofessional personal care services such as pedicures and massages.The report opens with a presentation of topline findings, including an overview of whichnational HBC brands perform best among Latino consumers. The next chapter analyzescurrent spending and projects total spending by Latinos on personal care products through2016. The report continues with chapters on Latinas and their usage of cosmetics, skin careproducts, fragrances and personal care products such as deodorants. Another chapterprovides in-depth analysis of usage patterns among Latino men for skin care and shavingproducts and for personal care products. The report concludes with chapters on oral hygienehabits and products and household usage of baby products and bath and shower products.Each chapter analyzes the volume and type of products used by Latinos and assesses thecomparative success of major national HBC brands among Latino shoppers.The Latino Health and Beauty Care Market analyzes the usage by Latino men and Latinasof nearly 40 HBC products tracked by Experian Simmons National Consumer Study (NCS).
Product categories included in the report that are used exclusively by Latinas includecosmetics and fragrances (eye shadow/eyeliner/eye brow pencil, mascara,foundation/concealer makeup, blushers/bronzers, lipstick and lip gloss, nail polish/nail careproducts and perfume/cologne/toilet water) and hair removal products.The report analyzes usage by Latino men of after shave/cologne and usage by both Latinomen and Latinas of the following product categories: skin care (facial cleansing/medicatedproducts/toners, moisturizers/creams/lotions and suntan/screen and sunless products); haircare and hair care products (shampoo, hair conditioner, hair styling creams and gels, hairspray, at-home hair coloring products and home permanents and relaxers), shaving products(electric and battery shavers, disposable razors/shavers, razor blades for non-disposablerazors, shaving cream or gel) and other HBC products (deodorants and antiperspirants andeye care products). Oral hygiene products covered in the report include manual and powertoothbrushes, toothpaste, tooth whiteners, dental floss and mouthwash/dental rinse. The reportalso analyzes household usage of baby and children’s HBC products (baby oil and lotion,baby/children’s shampoo, baby wash/bath products, baby and bath powder) and bath andshower products (bar soap, body wash and liquid soap).The principal source of primary research data used in the report is the Fall 2010 ExperianSimmons NCS, which was fielded between October 2009 and December 2010. U.S.Government sources include the 2010 Census and 2009 American Community Survey of theCensus Bureau and data from the Consumer Expenditure Survey of the Bureau of LaborStatistics (BLS).Browse all : Packaged Fact Market Research ReportTable of ContentsChapter 1 Executive SummaryIntroductionBackgroundOverview of the ReportScope and MethodologyScope of the ReportMethodologyThe Latino HBC Shopper: The ToplineDemographic Trends Shape Growth of Latino HBC MarketCultural Factors Key for Latinas and Latino MenMarked Differences in Latino HBC Product Usage Patterns
High-Volume Use of Certain HBC Products Differentiates Latino ConsumersLatino HBC Shoppers Drawn to Organic and Natural ProductsAggregate Spending by Latinos on Personal Care Grew at Exceptional Rate in Past DecadeSome HBC Brands Exploit Opportunities in Latino Market, Others Do NotLatinas: Cosmetics, Fragrances and Skin CareEye Makeup More PopularAvon Outperforms Other Foundation/Concealer Makeup BrandsLatinas Use Bronzers More, Blushers LessLipstick and Lip Gloss Get Frequent UseAvon Nail Polish Succeeds among LatinasVictoria’s Secret Perfume Gets Nod from LatinasLatinas More Likely to Use Medicated Facial Cleansing ProductsMany Latinas Use Moisturizers FrequentlyLatinos and Hair CareHair Coloring More Popular, Home Permanents Less CommonMajor Differences in Relative Popularity of Shampoo BrandsHair Conditioner Choices DifferLatinas Favor Hair Styling Creams over Hair SprayMany Latino Men Are Heavy Users of Shampoo and ConditionersLatino Men Like Hair Spray and Hair Styling ProductsUse of Hair Coloring Products Above AverageLatinas and Personal Care ProductsHair Removal Products Used More OftenHeavy Users of Disposable Razors More PrevalentGillette Succeeds with Latinas Using Razor BladesGillette Shaving Cream Wins Biggest Share of LatinasRoll-On Deodorants FavoredLatino Men and HBC ProductsLatino Men Are Heavy Users of After Shave and CologneSkin Care Products More Popular among Latino MenMore Latino Men Use Facial Cleansing ProductsSuntan/Sunscreen Products Used Less FrequentlyFewer Latino Men Use Electric ShaversGillette Disposable Razors FavoredLatino Men Prefer Scented Shaving CreamUnscented Deodorants Less PopularLatinos and Oral HygieneManual Toothbrushes Outpace Power ToothbrushesLatinos Brush OftenColgate Dominates Latino Toothbrush MarketGel and Tartar Control Toothpastes Lose Out among LatinosColgate Outperforms Crest When Latinos Buy Toothpaste
Latino Men More Likely to Use Tooth WhitenersLatinos Floss FrequentlyMouthwash Used More OftenLatino Men Represent Important Segment for Listerine and ScopeUse of Selected HBC Products in Latino HouseholdsBaby Products Get Heavy Use in Latino HouseholdsJohnson’s Leads Category but Other Brands Also SucceedLatinos Prefer Antibacterial Bar SoapsTop Soap Brands ListedChapter 2 The Latino HBC Shopper: The ToplineMarket TrendsDemographic Trends Shape Growth of Latino HBC MarketCultural Factors Key for Latinas and Latino MenTable 2-1: Use of Professional Personal Care Services by Latino MenMarked Differences in Latino HBC Product Usage PatternsTable 2-2: Differences in Usage of HBC Products, Latinas vs. Women on AverageTable 2-3: Differences in Usage of HBC Products, Latino Men vs. Men on AverageHigh-Volume Use of Certain HBC Products Differentiates Latino ConsumersTable 2-4: Profile of High-Volume Usage of HBC Products by LatinasTable 2-5: Profile of High-Volume Usage of HBC Products by Latino MenHighlights of Latino HBC Shopping and Spending BehaviorLatino HBC Shoppers Drawn to Organic and Natural ProductsFigure 2-1: Percent Agreeing They Look for Organic and Natural Products When Shopping forHBC ProductsLatinos in Consumer Segment More Likely to Buy HBC Products When Grocery ShoppingLatinos Shop Frequently at Drug StoresTable 2-6: Drugstores Visited in Last Four Weeks by Latino Men and LatinasConsumer Expenditures on Personal Care Products and Services DefinedLatinos Place Higher Priority on Spending for Personal Care Products and ServicesTable 2-7: Expenditures on Personal Care Products as Percentage of Total Annual ConsumerExpenditures, Latino vs. Other Consumer UnitsFigure 2-2: Annual Expenditures for Personal Care Products, Latino vs. Other Consumer UnitsAggregate Spending by Latinos on Personal Care Grew at Exceptional Rate in Past DecadeTable 2-8: Aggregate Spending for Personal Care Products and Services by Hispanic and Non-Hispanic Consumer Units, 2009 vs. 2000Market OpportunitiesSpending by Latino Consumer Units on Personal Care Products and Services Projected toReach $10.3 Billion in 2016Table 2-9: Projected Aggregate Annual Expenditures on Personal Care Products and Servicesby Latino Consumer Units, 2011-201640+ Latinos Present Marketing Opportunity
Table 2-10: Percent Agreeing They “Spend a Lot of Money on Cosmetics,” Latinos vs. All Adultsby Age GroupLatino Men and Latinas Offer Above-Average Opportunities for HBC MarketersTable 2-11: Summary of Opportunities for Marketing HBC Products to Latino MenTable 2-12: Summary of Opportunities for Marketing HBC Products to LatinasSome HBC Brands Exploit Opportunities in Latino Market, Others Do NotTable 2-13: Relative Popularity among Latinas of Selected National Brands of HBC ProductsTable 2-14: Relative Popularity among Latinos of Selected National Brands of HBC ProductsChapter 3 Latinas: Cosmetics, Fragrances and Skin CareCosmetics and FragrancesEye Makeup More PopularTable 3-1: Use of Eye Shadow/Eyeliner/Eye Brow Pencil/ by LatinasTable 3-2: Use of Mascara by LatinasAvon Outperforms Other Foundation/Concealer Makeup BrandsTable 3-3: Use of Foundation/Concealer Makeup by LatinasLatinas Use Bronzers More, Blushers LessTable 3-4: Use of Blusher/Bronzer by LatinasLipstick and Lip Gloss Get Frequent UseTable 3-5: Use of Lipstick and Lip Gloss by LatinasAvon Nail Polish Succeeds among LatinasTable 3-6: Use of Nail Polish/Nail Care Products by LatinasVictoria’s Secret Perfume Gets Nod from LatinasTable 3-7: Use of Perfume, Cologne and Toilet Water by LatinasSkin CareLatinas More Likely to Use Medicated Facial Cleansing ProductsTable 3-8: Use of Facial Cleansing/Medicated Products/Toners by LatinasMany Latinas Use Moisturizers FrequentlyTable 3-9: Use of Moisturizers/Creams/Lotions by LatinasSuntan/Screen Products Get Less UseTable 3-10: Use of Suntan/Screen and Sunless Products by LatinasChapter 4 Latinos and Hair CareUse of Hair Care Products by LatinasHair Coloring More Popular, Home Permanents Less CommonTable 4-1: Use of At-Home Hair Coloring Products by LatinasTable 4-2: Use of Home Permanents and Relaxers by LatinasMajor Differences in Relative Popularity of Shampoo BrandsTable 4-3: Use of Shampoo at Home by LatinasHair Conditioner Choices DifferTable 4-4 : At-Home Use of Hair Conditioner/Treatment by LatinasLatinas Favor Hair Styling Creams over Hair Spray
Table 4-5: Use of Hair Styling Creams, Gels and Lotions by LatinasTable 4-6: Use of Hair Spray by LatinasUse of Hair Care Products by Latino MenMany Latino Men Are Heavy Users of Shampoo and ConditionersTable 4-7: Use of Shampoo at Home by Latino MenTable 4-8: At-Home Use of Hair Conditioner/Treatment by Latino MenLatino Men Like Hair Spray and Hair Styling ProductsTable 4-9: Use of Hair Spray by Latino MenTable 4-10: Use of Hair Styling Creams, Gels and Lotions by Latino MenUse of Hair Coloring Products Above AverageTable 4-11: Use of Hair Coloring Products and Home Permanents and Relaxers by Latino MenChapter 5 Latinas and Personal Care ProductsShaving and Other Hair Removal ProductsHair Removal Products Used More OftenTable 5-1: Use of Hair Removal Products (Bleach, Depilatories, Waxing) by LatinasHeavy Users of Disposable Razors More PrevalentTable 5-2: Use of Electric and Battery Shavers by LatinasTable 5-3: Use of Disposable Razors/Shavers by LatinasGillette Succeeds with Latinas Using Razor BladesTable 5-4: Use of Razor Blades for Non-Disposable Shavers by LatinasGillette Shaving Cream Wins Biggest Share of LatinasTable 5-5: Use of Shaving Cream or Gel by LatinasOther Personal Care ProductsRoll-On Deodorants FavoredTable 5-6: Use of Deodorants and Antiperspirants by LatinasLatinas Less Likely to Use Eye Drops and Contact Lens Cleaning SolutionsTable 5-7: Use of Contact Lens Cleaning Solutions by LatinasTable 5-8: Use of Eye Drops and Eye Wash by LatinasChapter 6 Latino Men and HBC ProductsFragrances and Skin CareLatino Men Are Heavy Users of After Shave and CologneTable 6-1: Use of After Shave/Cologne by Latino MenSkin Care Products More Popular among Latino MenTable 6-2: Use of Moisturizers/Creams/Lotions by Latino MenMore Latino Men Use Facial Cleansing ProductsTable 6-3: Use of Facial Cleansing/Medicated Products/Toners by Latino MenSuntan/Sunscreen Products Used Less FrequentlyTable 6-4: Use of Suntan/Screen and Sunless Products by Latino MenShaving ProductsFewer Latino Men Use Electric Shavers
Table 6-5: Use of Electric and Battery Shavers by Latino MenGillette Disposable Razors FavoredTable 6-6: Use of Disposable Razors/Shavers by Latino MenLatino Men Prefer Scented Shaving CreamTable 6-7: Use of Razor Blades for Non-Disposable Shavers by Latino MenTable 6-8: Use of Shaving Cream or Gel by Latino MenOther Personal Care ProductsDeodorants Used More FrequentlyTable 6-9: Use of Deodorants and Antiperspirants by Latino MenEye Drops and Eye Wash More PrevalentTable 6-10: Use of Eye Drops and Eye Wash by Latino MenTable 6-11: Use of Contact Lens Cleaning Solutions by Latino MenChapter 7 Latinos and Oral HygieneToothbrushes and ToothpasteManual Toothbrushes Outpace Power ToothbrushesTable 7-1: Use of Manual Toothbrushes by Latino Men and LatinasTable 7-2: Use of Power Toothbrushes by Latino Men and LatinasLatinos Brush OftenTable 7-3: Number of Times per Average Day Latino Men and Latinas Use ManualToothbrushes and ToothpasteColgate Dominates Latino Toothbrush MarketTable 7-4: Brands of Manual Toothbrushes Used Most by Latino Men and LatinasTable 7-5: Brands of Power Toothbrushes Used Most by Latino Men and LatinasGel and Tartar Control Toothpastes Lose Out among LatinosTable 7-6: Use of Toothpaste by Latino Men and LatinasColgate Outperforms Crest When Latinos Buy ToothpasteTable 7-7: Toothpaste Brands Used Most by Latino Men and LatinasOther Oral Hygiene ProductsLatino Men More Likely to Use Tooth WhitenersTable 7-8: Use of Tooth Whiteners by Latino Men and LatinasTable 7-9: Brands of Tooth Whiteners Used Most by Latino Men and LatinasLatinos Floss FrequentlyTable 7-10: Use of Dental Floss by Latino Men and LatinasTable 7-11: Brands of Dental Floss Used Most by Latino Men and LatinasMouthwash Used More OftenTable 7-12: Use of Mouthwash/Dental Rinse by Latino Men and LatinasLatino Men Represent Important Segment for Listerine and ScopeTable 7-13: Brands of Mouthwash/Dental Rinse Used Most Frequently by Latino Men andLatinasChapter 8 Use of Selected HBC Products in Latino Households
Baby and Children’s ProductsBaby Products Get Heavy Use in Latino HouseholdsTable 8-1: Use of Baby Products by Latino ConsumersJohnson’s Leads Category but Other Brands Also SucceedTable 8-2: Brands of Baby and Children’s Products Most Often Used by Latino ConsumersBath and Shower ProductsLatinos Prefer Antibacterial Bar SoapsTable 8-3: Use of Bath and Shower Products by Latino ConsumersTop Soap Brands ListedTable 8-4: Brands of Bath and Shower Products Used Most by Latino ConsumersAppendix: Addresses of Selected U.S. Latino Market ResourcesAbout Us:ReportsnReports is an online library of over 100,000+ market research reports and in-depthmarket research studies & analysis of over 5000 micro markets. We provide 24/7 online andoffline support to our customers. Get in touch with us for your needs of market research reports.Follow us on Twitter: http://twitter.com/marketsreportsContact:Mr.Priyank7557 Rambler road,Suite727,Dallas,TX75231Tel: + 1 888 391 5441E-mail: firstname.lastname@example.org://www.reportsnreports.comVisit our Market Research Blog