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IAB Mobile Commerce Seminar Anil Malhotra October 13th


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In this presentation at the IAB Mobile Commerce seminar, Anil Malhotra, Co-Founder and SVP Marketing Alliances at Bango talks about the different mobile billing methods on a mobile site.

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IAB Mobile Commerce Seminar Anil Malhotra October 13th

  1. 1. Version 6 © 2010 Bango plc IAB Mobile Commerce Anil Malhotra, SVP Marketing & Alliances
  2. 2. 2 Bango Bango customers include: Founded in 1999 to enable mobile marketing & monetization Leading global brands use Bango for mobile analytics and billing On London Stock Exchange since 2005 (AIM: BGO.L) Offices in Cambridge, UK and New York, USA
  3. 3. 3 Why Mobile Commerce  On-line usage model shifting from fixed to mobile  “See-Do” response to promotional activity  Discover -> Decide -> Purchase  Multiple billing methods  Optimized network/location/demographic insights  Comprehensive reporting and analytics More Customers More Sales Better Insights
  4. 4. 4 What is Mobile Commerce?
  5. 5. 5 $4.5 Bn customers pay via phone
  6. 6. 6 Vast – but complex - landscape Operator WAP gateway Operator Internet gateway Your mobile site / app RIM gateway Browser gateway Corporate gateways
  7. 7. 7 High yield operator billing User browses your store Bango collects the payment You provide confirmation and download Minimum clicks to purchase
  8. 8. 8 Simple credit card billing First time customer experience: Subsequent experience: Collect payments internationally
  9. 9. 9 Drive Payments within Mobile App experience Card or Operator billing Download App for free In-app Billing App running on device In-app “Pay now” button Confirmation of payment
  10. 10. 10 How mobile consumers arrive & return SMS Marketing 14% Search 36% url/bkmarks 11% PC websites 7% Ads 16% Social 13%
  11. 11. 11 Detailed Tracking & Reporting Conversion rates − By date / hour Revenue reports − Earnings by date/hour − Earnings per categoryVisitor activity & revenue at a glance Real-time payment reports to grow your sales conversions
  12. 12. 12 Deep Consumer Insights
  13. 13. 13 Mobile Commerce: Micro to Mega Cash, Credit, Pay