Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

IAB Mobile Commerce Seminar Anil Malhotra October 13th

991 views

Published on

In this presentation at the IAB Mobile Commerce seminar, Anil Malhotra, Co-Founder and SVP Marketing Alliances at Bango talks about the different mobile billing methods on a mobile site.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

IAB Mobile Commerce Seminar Anil Malhotra October 13th

  1. 1. Version 6 © 2010 Bango plc www.bango.com IAB Mobile Commerce Anil Malhotra, SVP Marketing & Alliances
  2. 2. 2 Bango Bango customers include: Founded in 1999 to enable mobile marketing & monetization Leading global brands use Bango for mobile analytics and billing On London Stock Exchange since 2005 (AIM: BGO.L) Offices in Cambridge, UK and New York, USA
  3. 3. 3 Why Mobile Commerce  On-line usage model shifting from fixed to mobile  “See-Do” response to promotional activity  Discover -> Decide -> Purchase  Multiple billing methods  Optimized network/location/demographic insights  Comprehensive reporting and analytics More Customers More Sales Better Insights
  4. 4. 4 What is Mobile Commerce?
  5. 5. 5 $4.5 Bn customers pay via phone
  6. 6. 6 Vast – but complex - landscape Operator WAP gateway Operator Internet gateway Your mobile site / app RIM gateway Browser gateway Corporate gateways
  7. 7. 7 High yield operator billing User browses your store Bango collects the payment You provide confirmation and download Minimum clicks to purchase
  8. 8. 8 Simple credit card billing First time customer experience: Subsequent experience: Collect payments internationally
  9. 9. 9 Drive Payments within Mobile App experience Card or Operator billing Download App for free In-app Billing App running on device In-app “Pay now” button Confirmation of payment
  10. 10. 10 How mobile consumers arrive & return SMS Marketing 14% Search 36% url/bkmarks 11% PC websites 7% Ads 16% Social 13%
  11. 11. 11 Detailed Tracking & Reporting Conversion rates − By date / hour Revenue reports − Earnings by date/hour − Earnings per categoryVisitor activity & revenue at a glance Real-time payment reports to grow your sales conversions
  12. 12. 12 Deep Consumer Insights
  13. 13. 13 Mobile Commerce: Micro to Mega Cash, Credit, Pay

×