Start the digital dialogue The power of the web to engage with consumers © Ray Algar – Oxygen Consulting 2008
Themes we will explore
How consumers now  collaborate  online
How consumers now  buy
Companies used to just  shout  and  interrupt  consumers
Companies used to just shout and interrupt consumers One  way for news  flow about brands
Consumers found it difficult to be  heard
The web changed the rules
UK Broadband Penetration 2005 2007 2010 35.5 % 55.6 % 64.4 % Source: Gartner 2006
Printing press for  everyone
How we now buy
Business is now open
Consumers  love  this new power
Blogging enthusiastically for  3  years
They  all  have an opinion
Strong  opinions
It  influenced  the next US President
The  online  conversation about health clubs
“ It has a great range of facilities available, staff are really friendly and helpful, I would thoroughly recommend it”
“ The Management team are extremely poor, they only have their own interests at heart and do not support the members”
“ Because I supposedly didn't give 30 days' written notice, I'm being forced to pay another month for a membership I'm not...
Positive opinion Negative opinion Current members 40% 60%
Positive opinion Negative opinion Past members 5% 95%
Positive opinion Negative opinion Prospective members 47% 53%
Would you  recommend  this club to your family and  friends?
1 in 10 (10%)  promoter rate for 6 large private club chains
22%  highest chain
7%  lowest  chain
Little  positive word of mouth
Creating an online  BUZZ
What consumers are  talking  about
SOCIAL  MEDIA
New  ways to engage with consumers
The  next  step for UKFN
Define the UKFN  cause
What are the UKFN  online  objectives?
Start  small  and do it well
Commit  100%
Who is Ray Algar?
Questions
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The power of the web to engage with consumers - Ray Algar December 2008

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This presentation discusses the rise of online consumer collaboration. The presentation was for senior members of the UK Fitness Network at their December 2008 meeting

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  • The power of the web to engage with consumers - Ray Algar December 2008

    1. 1. Start the digital dialogue The power of the web to engage with consumers © Ray Algar – Oxygen Consulting 2008
    2. 2. Themes we will explore
    3. 3. How consumers now collaborate online
    4. 4. How consumers now buy
    5. 5. Companies used to just shout and interrupt consumers
    6. 6. Companies used to just shout and interrupt consumers One way for news flow about brands
    7. 7. Consumers found it difficult to be heard
    8. 8. The web changed the rules
    9. 9. UK Broadband Penetration 2005 2007 2010 35.5 % 55.6 % 64.4 % Source: Gartner 2006
    10. 10. Printing press for everyone
    11. 11.
    12. 12.
    13. 13. How we now buy
    14. 14. Business is now open
    15. 15. Consumers love this new power
    16. 16. Blogging enthusiastically for 3 years
    17. 17. They all have an opinion
    18. 18. Strong opinions
    19. 19.
    20. 20. It influenced the next US President
    21. 21.
    22. 22. The online conversation about health clubs
    23. 23.
    24. 24.
    25. 25. “ It has a great range of facilities available, staff are really friendly and helpful, I would thoroughly recommend it”
    26. 26. “ The Management team are extremely poor, they only have their own interests at heart and do not support the members”
    27. 27.
    28. 28. “ Because I supposedly didn't give 30 days' written notice, I'm being forced to pay another month for a membership I'm not using”
    29. 29. Positive opinion Negative opinion Current members 40% 60%
    30. 30. Positive opinion Negative opinion Past members 5% 95%
    31. 31. Positive opinion Negative opinion Prospective members 47% 53%
    32. 32. Would you recommend this club to your family and friends?
    33. 33. 1 in 10 (10%) promoter rate for 6 large private club chains
    34. 34. 22% highest chain
    35. 35. 7% lowest chain
    36. 36. Little positive word of mouth
    37. 37. Creating an online BUZZ
    38. 38. What consumers are talking about
    39. 39.
    40. 40. SOCIAL MEDIA
    41. 41.
    42. 42. New ways to engage with consumers
    43. 43.
    44. 44.
    45. 45.
    46. 46. The next step for UKFN
    47. 47. Define the UKFN cause
    48. 48. What are the UKFN online objectives?
    49. 49. Start small and do it well
    50. 50. Commit 100%
    51. 51. Who is Ray Algar?
    52. 52. Questions

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