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Why Can't You Understand Me? Analyzing Collaboration Culture Clash

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Why Can't You Understand Me? Analyzing Collaboration Culture Clash

  1. 1. Rawn Shah Social Business Architect Rising Edge Why can’t you understand me? @rawn #cultureclash
  2. 2. Why hasn’t collaboration become 100x easier now with so many ways to collaborate digitally? © Rawn Shah. Some rights reserved @rawn #cultureclash 2
  3. 3. Two challenges Collaborative Cultures are Chimeras © Rawn Shah. Some rights reserved Prism Effect of Digital collaboration Three (big) steps for the Social Enterprise @rawn #cultureclash 3
  4. 4. Digital transformation is key to future success © Rawn Shah. Some rights reserved @rawn #cultureclash 4
  5. 5. © Rawn Shah. Some rights reserved Source: Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch, Embracing Digital Technology: A New Strategic Imperative, MIT Sloan Management Review & Capgemini Consulting (2013) Market Outperformers invest in Digital technology … @rawn #cultureclash 5
  6. 6. © Rawn Shah. Some rights reserved …and see Culture as key to Digital Transformation Source: Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch, Embracing Digital Technology: A New Strategic Imperative, MIT Sloan Management Review & Capgemini Consulting (2013) @rawn #cultureclash 6
  7. 7. Source: Michael Fitzgerald, Nina Kruschwitz, Didier Bonnet and Michael Welch, Embracing Digital Technology: A New Strategic Imperative, MIT Sloan Management Review & Capgemini Consulting (2013) © Rawn Shah. Some rights reserved @rawn #cultureclash 7
  8. 8. Technology alone is not the answer © Rawn Shah. Some rights reserved @rawn #cultureclash 8
  9. 9. Chris McGrath, Reducing Culture Clash in M&A with Social Intranet Software, ThoughtFarmer 2014 – http://www.thoughtfarmer.com/mergers • 50-70% of M&A activities fail to meet targets • 33% of respondents blamed cultural integration issues: • Don’t get the right info from leaders • Don’t learn cultural characteristics of the merging companies • Don’t collaborate, or actively work against each other. • Distracted from the core business. © Rawn Shah. Some rights reserved @rawn #cultureclash 9
  10. 10. During the M&A activity, employees are seeking out information and forums in which to be heard 1. Create a dedicated space to spread clear, consistent messages 2. Gather feedback and questions Great ✔ Are you sure? Source: Erin Meyer, The Culture Map, PublicAffairs (2014) – review: http://onforb.es/10FVP0Z © Rawn Shah. Some rights reserved @rawn #cultureclash 10
  11. 11. Challenge 1: Collaborative Cultures are Chimeras © Rawn Shah. Some rights reserved Source: Kinyou, http://www.neogaf.com/forum/showthread.php?p=41463930#post41463930 @rawn #cultureclash 11
  12. 12. Designing a work culture just on Organizational values? © Rawn Shah. Some rights reserved @rawn #cultureclash 12
  13. 13. Sturdy + Strong + Agile © Rawn Shah. Some rights reserved @rawn #cultureclash 13 Photo: Duncan Hull, DNA Origami https://www.flickr.com/photos/dullhunk/4422952742/
  14. 14. You may end up with … BEAR-SHARK-TOPUS © Rawn Shah. Some rights reserved @rawn #cultureclash 14 Photo: CtrlAltDelYourFace (Reddit), http://knowyourmeme.com/memes/bearsharktopus
  15. 15. Real Work Cultures = Organic + Multifaceted + Unevenly distributed © Rawn Shah. Some rights reserved @rawn #cultureclash 15
  16. 16. Cultural influencers: Regional Generational Passion Organisational Multiple Generational Organisational Passion © Rawn Shah. Some rights reserved Oxford Economics, Workforce 2020: The Looming Talent Crisis -- http://onforb.es/1xo 1kir Workforce strategy is shifting @rawn #cultureclash 16
  17. 17. 5 Segments of Cultural Influence Regional Generational Passion Organisational Network © Rawn Shah. Some rights reserved Hofstede Meyer Bicchieri Trompenaars & Hampden-Turner Schein Denison Hagel & Seely-Brown Mannheim Tapscott Granovetter Watts @rawn #cultureclash 17
  18. 18. Regional Generational Passion GenX Organisational Network Weak ties © Rawn Shah. Some rights reserved Interests, Expertise Innovating Connecting Attention management Millennials / Gen Y National Culture Leadership Social Capital Values Work modes Urbanism Mobile Language Post-War / Boomers Community Standards Social Norms Online / Digital Mindfuless Gen Z Post-Democracy Entrepreneurship Ethnic culture Reputation Net Generation Questing Flow Risk Autonomy @rawn #cultureclash 18
  19. 19. What drives the change in the Digital Workplace? Peer Behavior and Internal Comms 11% 15% 25% 30% 35% 51% 62% 62% 18% 27% 42% 36% 46% 65% 2014 2013 Behavior of Colleagues & Peers Internal communications campaigns Behavior of Senior Leaders Integrating into Business processes Behavior of line & operational managers Formal Classroom training Inclusion in job objectives Jane McConnell (UK/France), Digital Workplace Trends Report 2013-14 -- http://bit.ly/11S9uma © Rawn Shah. Some rights reserved @rawn #cultureclash 19
  20. 20. To Develop a Collaborative Culture, you need: (a) a decentralized approach (b) where people are informed (c) and can enable each other (d) through shared experience © Rawn Shah. Some rights reserved @rawn #cultureclash 20
  21. 21. Collaborative cultures are chimeras of our Shared Experiences © Rawn Shah. Some rights reserved @rawn #cultureclash 21
  22. 22. Challenge 2: The Prism Effect of Digital Collaboration © Rawn Shah. Some rights reserved @rawn #cultureclash 22
  23. 23. The Human Mind has the amazing ability to reconstruct from fragments And if you still recognize it, I hear there is an excellent museum around here… © Rawn Shah. Some rights reserved @rawn #cultureclash 23
  24. 24. Imagine what the other side is thinking. Imagine what the other side is feeling. HR Tech Europe 2013 © Rawn Shah. Some rights reserved @rawn #cultureclash 24
  25. 25. But sometimes the mind can miscomprehend Imagine what the other side is thinking. Imagine what the other side is feeling. Imagine what the other side is thinking. Imagine what the other side is feeling. © Rawn Shah. Some rights reserved @rawn #cultureclash 25
  26. 26. © Rawn Shah. Some rights reserved @rawn #cultureclash 26
  27. 27. © Rawn Shah. Some rights reserved Content Lifetime Attention Needed Reputation & Virality Visible Identity Data Richness Experience Sharing @rawn #cultureclash 27
  28. 28. Collaborative cultures can conflict with the Digital infrastructure. © Rawn Shah. Some rights reserved @rawn #cultureclash 28 Choose the right tools for the right scenario
  29. 29. © Rawn Shah. Some rights reserved So how do we cut through? @rawn #cultureclash 29
  30. 30. Step 1: Map your culture segments in each scenario © Rawn Shah. Some rights reserved @rawn #cultureclash 30
  31. 31. Example: Regional culture mapping Source: Erin Meyer, The Culture Map, PublicAffairs (2014) -- http://onforb.es /10FVP0Z © Rawn Shah. Some rights reserved @rawn #cultureclash 31
  32. 32. Map to discover the differences Source: Erin Meyer, The Culture Map, PublicAffairs (2014) -- http://onforb.es /10FVP0Z © Rawn Shah. Some rights reserved @rawn #cultureclash 32
  33. 33. Step 2: Translate the mappings to your Social infrastructure © Rawn Shah. Some rights reserved @rawn #cultureclash 33
  34. 34. What is the right tech by your culture fit? © Rawn Shah. Some rights reserved @rawn #cultureclash 34
  35. 35. What is the right tech by your culture fit? © Rawn Shah. Some rights reserved Scales of Work Culture (Erin Meyer) Tech Cultural Attributes (Rawn Shah) @rawn #cultureclash 35
  36. 36. Find the confluences in each collaboration scenario © Rawn Shah. Some rights reserved @rawn #cultureclash 36 team A team B group G group K site Y site X
  37. 37. Step 3: Sharpen collaboration skills at the Edges © Rawn Shah. Some rights reserved @rawn #cultureclash 37
  38. 38. Decentralize • Training & Enablement • Cultural awareness • Expertise identification Centralize • Collaboration systems • Measurement systems • Digital Recognition © Rawn Shah. Some rights reserved @rawn #cultureclash 38
  39. 39. 1. Map 2. Translate 3. Enable © Rawn Shah. Some rights reserved Solution in brief • Training & Enablement • Cultural awareness • Expertise identification • Collaboration systems • Measurement systems • Digital Recognition @rawn #cultureclash 39
  40. 40. Rawn Shah • Social Business Architect • Ex-Social Business Lead at a 400K-employee multinational • Connected Business blog: http://Blogs.Forbes.com/rawnshah/ • Author: Social Networking for Business • rawnshah@gmail.com • Linkedin.com/in/rawnshah • facebook.com/rawnshah • twitter.com/rawn © Rawn Shah. Some rights reserved @rawn #cultureclash 40

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