Our understanding of the concept of Culture at work is expanding beyond simpler notions like organizationals values and culture. We have long seen culture as the creator of new value, purpose and meaning to why we work in firms altogether. This delivers beyond what we gain from transactional processes. So if you are seeking ROI out of reengineering your processes and transactions to incorporate enterprise social network interactions, then what you are looking for is dedication, loyalty, drive. This is what can make Digital transformation more than the sum of its parts. This sociographic look at digital transformation shares some of the old and the new ways how we can examine and even measure culture to discover and drive new business value.