SlideShare a Scribd company logo
1 of 43
Download to read offline
Organizat



             Soc
Can Social Business
Reshape the Organization?
          Busines
                          Rawn Shah
                          Strategist
Reshape




                          @rawn
             s


                            © 2012 Rawn Shah
Where You Can Find Me
100
75




                                                                                                                @rawn
50
25
0




        Twitter
                       Forbes Blog
                                      LinkedIn
                                                      Google+
      Book        Social Business    General




                                                 Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
1904 World’s Fair – St. Louis, Missouri, USA




                                                                                                        Max Weber
                                                                                                  The Protestant Ethic
                                                                                            and the Spirit of Capitalism




The Palace of Manufactures

                             Social Business Forum 2012 -- http://slideshare.net/rawnshah                     © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Has the West lost
 its Work Ethic?



    Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Hours Worked per Year in the West and the East, 1950–2009




                                                                                      The Conference Board, Total Economy Database 2012
                                                                                      Source: N. Ferguson, Civilization +
Is ‘Hours Worked’ an indicator of Work Ethic?
                       Social Business Forum 2012 -- http://slideshare.net/rawnshah                                                       © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah                    © 2012 Rawn Shah
Image: courtesy Fiat official pictures on Autoblog, http://www.autoblog.com/2011/11/16/2012-fiat-500-abarth-brings-accessible-italian-performance-to-am/
Crushing
   Pulverizing
     Melting

                                                                                                                   Assembling
                                                                                                                    Packaging
                                                                                                                   Warehousing




                                                              Cutting
                                                              Milling
                                                             Polishing



                                                          Social Business Forum 2012 -- http://slideshare.net/rawnshah           © 2012 Rawn Shah
Image: Gongchang Worldwid Factoris, http://www.gongchang.com/Cast_iron_ingot-dp12952980/
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Back when

    Men wore
Stovepipe Tophats

  Women wore
Corsets & Bustles




                    Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
So, How might the
Organizational model
      change?




  Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
“Predictable
               Specialization &                                             and Planned”
             Focused to Function


                                                                                Repetitive
 Silos                                                                        predetermined
                                                                                Workload




Systematic
 Workflow                                                                          Best
                                                                                 Practices


                    Production Goals
                       & Quantity

             Social Business Forum 2012 -- http://slideshare.net/rawnshah           © 2012 Rawn Shah
“Change is
                    Multi-disciplinary
                                                                                Omnipresent
                                                                              and Continuous”


                                                                                  Non-repetitive
   Cross-                                                                           Variable
 functional                                                                         Workload




 Pragmatic
Task focused                                                                         Versatile
                                                                                      Ideas


                        Evolving Goals
                           & Quality

               Social Business Forum 2012 -- http://slideshare.net/rawnshah             © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
 "Knowledge worker
       productivity demands
       that we ask the
       question:
        "What is the task?" 
                                 —Peter F. Drucker




Source:
                                                                  Social Businss Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Drucker, Management Challenges for the 21st Century, Butterworth-Heinemann, Oxford, 1999
Drucker, Managing for the Future, Butterworth-Heinemann, Oxford, 1992
Connect                                Learn




Organize                                                 Respond




      Decide                            Optimize




           Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Connect




Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
“One of the great paradoxes of the
                       revolution now being called “social business”
                       is the near total lack of participation by the
                       corporate group (IT) that led the last great
                       corporate revolution.”

                       - Paul Gilin, BtoB Magazine, May 23rd 2012




Source: Paul Gilin, CIOs squander social business opportunity, May 23rd 2012 http://www.btobonline.com/article/20120523/SOCIAL/305229989/cios-squander-social-business-
                                                                           Social Business Forum 2012 -- http://slideshare.net/rawnshah                             © 2012 Rawn Shah
opportunity
The Economist Intelligence Unit, Pulse Point Group, The Economics of the Socially Engaged Enterprise, March 2012 http://www.pulsepointgroup.com/staging.pulsepoint/wp-
The New Social Selling / Marketing


             Leads & Customers




   Market                                                          Market
Communications                                                  Communications
Department                                                      Individuals
                 Social Business Forum 2012 -- http://slideshare.net/rawnshah    © 2012 Rawn Shah
Three Myths about What Customers Want
              1. Consumers Want to have a Relationship with your Brand
              2. Interactions build Relationships
              3. The More Interaction the Better


                                                                      Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Source: K Freeman, P Spenner, A Bird, Three Myths about What Customers Want, Harvard Business Review, May 23, 2012,
http://blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Image Source: IBM Collaboration Sales. – iSocial Planner for CMOs app
Salespeople




    Market
Communications
  individuals


                                          Market Communications
                                          Department or Individuals
                 Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
IBM Institute for Business Value study:
                                                     “Today’s CMO: Innovating or Following?”

                              3M Australia: Corporate character grows more critical in the networked age…

                              ‘Every employee has become a touch-point for the brand’

                              “We want employees to be excited about the company’s values and history
                              as an innovator, so they can be a constant touch-point for the brand
                              essence.”



           “Please take this to your                                                                           Employers leveraging
           relationships outside the                                                                           “Beyond-the-Employer”
                   company”                                                                                    Professional Social Networks




                                                                         Social Business Forum 2012 -- http://slideshare.net/rawnshah                                 © 2012 Rawn Shah
Source: IBM Institute for Business Value, “Today’s CMO: Innovating or Following?”, 2011, http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-cmo-prestudy.html
It is easier to
                             Redirect
                             Lightning than
                             to Generate it




Social Businss Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Anyone in the Organization




  Market Communications
   or Other Departments
   Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Blogging or
                                                                                                             Social                freelance
                                                                                                          networks                   writing
                                                                                                          of contacts
                                                                                                                         Participation          Live events,
                                                                                                                           in online              meetings
                                                                                                                         communities
          Central Issue:                                                                                Personally-
                                                                                                                                  Crowdsourcing /
                                                                                                          owned
      “Please take your work                                                                          devices at work           Collective Intelligence

             home”                                                                                                                   Your Location
                                                                                                          Co-working and
                                                                                                                                         data
                                                                                                       shared physical spaces




                Personal Life                                                                                     Personal Life




                    Work Life                                                                                      Work Life


             IT /                Working with
          computing
            access
                                   Remote
                                 coworkers &                                                               Central Issue:
                    Workload
                                  employees
                                                                                                         “Please bring your
                    exceeds
   Work-related
                      the                                                                                   life to work”
                    workday
Stress management                Computerization
                  Working         of Job tasks
              across timezones




                                                   Social Business Forum 2012 -- http://slideshare.net/rawnshah                                       © 2012 Rawn Shah
New Assets, New Skills

          Personal data from online activity creates [a]
           new asset class touching all aspects of society
          Need an End user-centric view of transparency,
           trust, control, value
          Juggling priorities and loyalties
                                                                                                                                                Personal Data: The
           – to employer, to self, to communities                                                                                               Emergence of a New Asset
                                                                                                                                                Class
                                                                                                                                                World Economic Forum
                                                                                                                                                2011




                                                                      To keep pace, increasing need for
                                                                       frequent of task & context-switching
                                                                       and
                                                                       cognitive load management
                      Future Work Skills 2020
                      Institute for the Future +
                      Univ of Phoenix Research
                      Institute, 2011
Source:
World Economic Forum, “Personal Data: The Emergence of a New Asset Class”, Jan 2011, http://www3.weforum.org/docs/WEF_ITTC_PersonalDataNewAsset_Report_2011.pdf
Institute for the Future for the University of Phoenix Research Institute, “Future Work Skills 2020”, Apr 2011, https://www.phoenix.edu/research-institute/publications/2011/04/future-work-skills-
2020.html                                                                       Social Business Forum 2012 -- http://slideshare.net/rawnshah                                  © 2012 Rawn Shah
Learn




Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Social Business Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Image Source: Rawn Shah
How do you Change the
 Organization model
   in a dynamically
   shifting world?



       Social Businss Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Decentralize to Empower Leadership & Responsibility


                                                   Multi-point touches
                 Relationships
                                                  Shared Responsibility




                                                                                               Decentralizatio
 Centralizatio




                                                         Transparency &
                  Knowledge
                                                          Accountability
      n




                                                                                                     n
                   Process                            Socialize and Shift


                                                              Soft Power
                   Control
                                                              & Influence




                                 Social Businss Forum 2012 -- http://slideshare.net/rawnshah    © 2012 Rawn Shah
Case: How to extend Banking hours to Sunday




 “We made our employees part of a highly
  transparent decision making process                                                       - Wendy Arnott,
                                                                       VP of social media & digital
                                                                   communications, TD Bank Group
..shifted to pride and excitement about
  being open on Sundays for our customers”
                              Social Businss Forum 2012 -- http://slideshare.net/rawnshah            © 2012 Rawn Shah
Case: How to Continue Revenue momentum




                                                                                  2005-2010
                                                                                  Revenues
                                                                                  increased
                                                                                  3400%

      Client Info Center:

      “TRANSPARENCY is the key driver”

                    Social Businss Forum 2012 -- http://slideshare.net/rawnshah         © 2012 Rawn Shah
Changes to Processes & Workflow



 Enhance         Embed into                  Recenter                                      Zoom         Shift the
 the Edge         the Flow                   the tasks                                      Out        Big Picture


Improve simple     Encourage              Focus on social                            Examine the         Restructure
  tasks on the   more people to           qualities: trust,                         overall process   related business
     edge of       move it into             engagement,                               and other         functions and
    business     their core work           transparency,                                related         ownership of
                       flow                co-ownership                               processes        responsibilities




                                   Social Businss Forum 2012 -- http://slideshare.net/rawnshah               © 2012 Rawn Shah
Changes to How we Motivate People




                                                                                              “Soft Power”
                                                                               “As we think of power in the 21st
                                                                               century, we want to get away from
                                                                               the idea that power’s always zero
                                                                               sum
                                                                               — my gain is your loss and vice
                                                                               versa.

                                                                               Power can also be positive sum,
                                                                               where your gain can be my gain.” 
                                                                                                       -- Joseph Nye



                                                 Social Businss Forum 2012 -- http://slideshare.net/rawnshah   © 2012 Rawn Shah
Source: TED.com http://www.ted.com/talks/joseph_nye_on_global_power_shifts.html
1904 World’s Fair – St. Louis, Missouri, USA



                                                                                                  The Palace
                                                                                                 of Electricity




 Work on the productivity of the knowledge worker has barely begun…
  [We are] roughly where we were in the year 1900 in terms of the productivity of the
  manual worker.
 Nevertheless, we already know infinitely more about the productivity of the knowledge
  worker than we did then about that of the manual worker

    — Peter F. Drucker

                                  Social Business Forum 2012 -- http://slideshare.net/rawnshah             © 2012 Rawn Shah
Reshapes




                    Soc
                 Organizations
                 Busines
                                                                                          Rawn Shah
                                                                                          Strategist
       Reshape




                                                                                          @rawn
                    s


                           Social Business Forum 2012 -- http://slideshare.net/rawnshah    © 2012 Rawn Shah

More Related Content

Similar to Can Social Business Reshape the Organization

Hcc Presentation Richard Brown
Hcc Presentation Richard BrownHcc Presentation Richard Brown
Hcc Presentation Richard BrownMaureen Frost
 
Enterprise 2.0 and the Future of Work
Enterprise 2.0 and the Future of WorkEnterprise 2.0 and the Future of Work
Enterprise 2.0 and the Future of WorkRawn Shah
 
B2 staffing needs of an organization -ppt - stan keasling
B2 staffing needs of an organization -ppt - stan keaslingB2 staffing needs of an organization -ppt - stan keasling
B2 staffing needs of an organization -ppt - stan keaslingHousing Assistance Council
 
Lassib 2012 industry advisory report on operational excellence preview
Lassib 2012 industry advisory report on operational excellence   previewLassib 2012 industry advisory report on operational excellence   preview
Lassib 2012 industry advisory report on operational excellence previewLASSIBSociety
 
LASSIB 2012 Industry Advisory Report on Operational Excellence - Preview
LASSIB 2012 Industry Advisory Report on Operational Excellence - PreviewLASSIB 2012 Industry Advisory Report on Operational Excellence - Preview
LASSIB 2012 Industry Advisory Report on Operational Excellence - PreviewLASSIBSociety
 
Project management - Delivering Efficiency & Effectiveness
Project management - Delivering Efficiency & EffectivenessProject management - Delivering Efficiency & Effectiveness
Project management - Delivering Efficiency & EffectivenessRashid Mohiuddin
 
Non Developer Scrum Teams: How Scrum Can Improve Your Operations
Non Developer Scrum Teams: How Scrum Can Improve Your OperationsNon Developer Scrum Teams: How Scrum Can Improve Your Operations
Non Developer Scrum Teams: How Scrum Can Improve Your OperationsMatthew Salerno
 
ALE 2014 Agile and Lean Work Climate Change. Parry
ALE 2014 Agile and Lean Work Climate Change. ParryALE 2014 Agile and Lean Work Climate Change. Parry
ALE 2014 Agile and Lean Work Climate Change. ParryStephen Parry
 
Career Challenges in Transitioning from Traditional Project Management to Agi...
Career Challenges in Transitioning from Traditional Project Management to Agi...Career Challenges in Transitioning from Traditional Project Management to Agi...
Career Challenges in Transitioning from Traditional Project Management to Agi...Devin Hedge
 
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareWebinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareDachis Group
 
Corporate Design Thinking Reality
Corporate Design Thinking RealityCorporate Design Thinking Reality
Corporate Design Thinking RealityJochen Guertler
 
Social Onboarding Goes for the Gold
Social Onboarding Goes for the GoldSocial Onboarding Goes for the Gold
Social Onboarding Goes for the GoldBlue Economy Agency
 
Why Use Strategic Planning
Why Use Strategic PlanningWhy Use Strategic Planning
Why Use Strategic PlanningRussell White
 
Organizational Pillar Series 3
Organizational Pillar Series 3Organizational Pillar Series 3
Organizational Pillar Series 3B F
 
Leading Agility "Inside-Out"
Leading Agility "Inside-Out"Leading Agility "Inside-Out"
Leading Agility "Inside-Out"Pete Behrens
 
Engage and retain your people alliott 010412 Alliott Group 2012
Engage and retain your people alliott 010412 Alliott Group 2012Engage and retain your people alliott 010412 Alliott Group 2012
Engage and retain your people alliott 010412 Alliott Group 2012Alliott Group
 
Managing product development flow across an IT organization
Managing product development flow across an IT organizationManaging product development flow across an IT organization
Managing product development flow across an IT organizationInstitut Lean France
 
HR Business Excellence in the Cloud
HR Business Excellence in the CloudHR Business Excellence in the Cloud
HR Business Excellence in the CloudSAP Asia Pacific
 
Business Process Re engineering
Business Process Re engineeringBusiness Process Re engineering
Business Process Re engineeringCreatingdemand
 

Similar to Can Social Business Reshape the Organization (20)

Hcc Presentation Richard Brown
Hcc Presentation Richard BrownHcc Presentation Richard Brown
Hcc Presentation Richard Brown
 
Enterprise 2.0 and the Future of Work
Enterprise 2.0 and the Future of WorkEnterprise 2.0 and the Future of Work
Enterprise 2.0 and the Future of Work
 
B2 staffing needs of an organization -ppt - stan keasling
B2 staffing needs of an organization -ppt - stan keaslingB2 staffing needs of an organization -ppt - stan keasling
B2 staffing needs of an organization -ppt - stan keasling
 
Lassib 2012 industry advisory report on operational excellence preview
Lassib 2012 industry advisory report on operational excellence   previewLassib 2012 industry advisory report on operational excellence   preview
Lassib 2012 industry advisory report on operational excellence preview
 
LASSIB 2012 Industry Advisory Report on Operational Excellence - Preview
LASSIB 2012 Industry Advisory Report on Operational Excellence - PreviewLASSIB 2012 Industry Advisory Report on Operational Excellence - Preview
LASSIB 2012 Industry Advisory Report on Operational Excellence - Preview
 
Project management - Delivering Efficiency & Effectiveness
Project management - Delivering Efficiency & EffectivenessProject management - Delivering Efficiency & Effectiveness
Project management - Delivering Efficiency & Effectiveness
 
Non Developer Scrum Teams: How Scrum Can Improve Your Operations
Non Developer Scrum Teams: How Scrum Can Improve Your OperationsNon Developer Scrum Teams: How Scrum Can Improve Your Operations
Non Developer Scrum Teams: How Scrum Can Improve Your Operations
 
ALE 2014 Agile and Lean Work Climate Change. Parry
ALE 2014 Agile and Lean Work Climate Change. ParryALE 2014 Agile and Lean Work Climate Change. Parry
ALE 2014 Agile and Lean Work Climate Change. Parry
 
Career Challenges in Transitioning from Traditional Project Management to Agi...
Career Challenges in Transitioning from Traditional Project Management to Agi...Career Challenges in Transitioning from Traditional Project Management to Agi...
Career Challenges in Transitioning from Traditional Project Management to Agi...
 
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @SocialwareWebinar: Social Business and Financial Services, with @DachisGroup @Socialware
Webinar: Social Business and Financial Services, with @DachisGroup @Socialware
 
120521 agile contracts 2.1
120521 agile contracts 2.1120521 agile contracts 2.1
120521 agile contracts 2.1
 
Corporate Design Thinking Reality
Corporate Design Thinking RealityCorporate Design Thinking Reality
Corporate Design Thinking Reality
 
Social Onboarding Goes for the Gold
Social Onboarding Goes for the GoldSocial Onboarding Goes for the Gold
Social Onboarding Goes for the Gold
 
Why Use Strategic Planning
Why Use Strategic PlanningWhy Use Strategic Planning
Why Use Strategic Planning
 
Organizational Pillar Series 3
Organizational Pillar Series 3Organizational Pillar Series 3
Organizational Pillar Series 3
 
Leading Agility "Inside-Out"
Leading Agility "Inside-Out"Leading Agility "Inside-Out"
Leading Agility "Inside-Out"
 
Engage and retain your people alliott 010412 Alliott Group 2012
Engage and retain your people alliott 010412 Alliott Group 2012Engage and retain your people alliott 010412 Alliott Group 2012
Engage and retain your people alliott 010412 Alliott Group 2012
 
Managing product development flow across an IT organization
Managing product development flow across an IT organizationManaging product development flow across an IT organization
Managing product development flow across an IT organization
 
HR Business Excellence in the Cloud
HR Business Excellence in the CloudHR Business Excellence in the Cloud
HR Business Excellence in the Cloud
 
Business Process Re engineering
Business Process Re engineeringBusiness Process Re engineering
Business Process Re engineering
 

More from Rawn Shah

Enterprise Learning at Adobe with Captivate Prime
Enterprise Learning at Adobe with Captivate PrimeEnterprise Learning at Adobe with Captivate Prime
Enterprise Learning at Adobe with Captivate PrimeRawn Shah
 
The Future of Work Skills Planning
The Future of Work Skills Planning The Future of Work Skills Planning
The Future of Work Skills Planning Rawn Shah
 
Building a Social Advocacy Program
Building a Social Advocacy ProgramBuilding a Social Advocacy Program
Building a Social Advocacy ProgramRawn Shah
 
Culture Mapping in Digital Transformation
Culture Mapping in Digital TransformationCulture Mapping in Digital Transformation
Culture Mapping in Digital TransformationRawn Shah
 
Why Can't You Understand Me? Analyzing Collaboration Culture Clash
Why Can't You Understand Me? Analyzing Collaboration Culture ClashWhy Can't You Understand Me? Analyzing Collaboration Culture Clash
Why Can't You Understand Me? Analyzing Collaboration Culture ClashRawn Shah
 
Social Business in the Cloud: Achieving Measurable Results
Social Business in the Cloud: Achieving Measurable ResultsSocial Business in the Cloud: Achieving Measurable Results
Social Business in the Cloud: Achieving Measurable ResultsRawn Shah
 
Global Standards Networks
Global Standards NetworksGlobal Standards Networks
Global Standards NetworksRawn Shah
 
Work Ethos, Purpose, and Productivity
Work Ethos, Purpose, and Productivity Work Ethos, Purpose, and Productivity
Work Ethos, Purpose, and Productivity Rawn Shah
 
Understanding Social Business and SocialCRM
Understanding Social Business and SocialCRMUnderstanding Social Business and SocialCRM
Understanding Social Business and SocialCRMRawn Shah
 
AZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseAZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseRawn Shah
 
How swordfighting taught me social business skills
How swordfighting taught me social business skillsHow swordfighting taught me social business skills
How swordfighting taught me social business skillsRawn Shah
 
The Left and Right Brain of Social Business
The Left and Right Brain of Social BusinessThe Left and Right Brain of Social Business
The Left and Right Brain of Social BusinessRawn Shah
 
Understanding Social Business Excellence - Enterprise2.0Summit 2012, Paris
Understanding Social Business Excellence - Enterprise2.0Summit 2012, ParisUnderstanding Social Business Excellence - Enterprise2.0Summit 2012, Paris
Understanding Social Business Excellence - Enterprise2.0Summit 2012, ParisRawn Shah
 
How do you measure that? (Enterprise 2.0 2011 session)
How do you measure that? (Enterprise 2.0 2011 session)How do you measure that? (Enterprise 2.0 2011 session)
How do you measure that? (Enterprise 2.0 2011 session)Rawn Shah
 
Social Business Maturity Changes How You ______
Social Business Maturity Changes How You ______Social Business Maturity Changes How You ______
Social Business Maturity Changes How You ______Rawn Shah
 
The Madness of Writing Books
The Madness of Writing BooksThe Madness of Writing Books
The Madness of Writing BooksRawn Shah
 
Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Rawn Shah
 
Social context = Social Experience + Governance
Social context = Social Experience + GovernanceSocial context = Social Experience + Governance
Social context = Social Experience + GovernanceRawn Shah
 
IBM developerWorks Spaces
IBM developerWorks SpacesIBM developerWorks Spaces
IBM developerWorks SpacesRawn Shah
 

More from Rawn Shah (19)

Enterprise Learning at Adobe with Captivate Prime
Enterprise Learning at Adobe with Captivate PrimeEnterprise Learning at Adobe with Captivate Prime
Enterprise Learning at Adobe with Captivate Prime
 
The Future of Work Skills Planning
The Future of Work Skills Planning The Future of Work Skills Planning
The Future of Work Skills Planning
 
Building a Social Advocacy Program
Building a Social Advocacy ProgramBuilding a Social Advocacy Program
Building a Social Advocacy Program
 
Culture Mapping in Digital Transformation
Culture Mapping in Digital TransformationCulture Mapping in Digital Transformation
Culture Mapping in Digital Transformation
 
Why Can't You Understand Me? Analyzing Collaboration Culture Clash
Why Can't You Understand Me? Analyzing Collaboration Culture ClashWhy Can't You Understand Me? Analyzing Collaboration Culture Clash
Why Can't You Understand Me? Analyzing Collaboration Culture Clash
 
Social Business in the Cloud: Achieving Measurable Results
Social Business in the Cloud: Achieving Measurable ResultsSocial Business in the Cloud: Achieving Measurable Results
Social Business in the Cloud: Achieving Measurable Results
 
Global Standards Networks
Global Standards NetworksGlobal Standards Networks
Global Standards Networks
 
Work Ethos, Purpose, and Productivity
Work Ethos, Purpose, and Productivity Work Ethos, Purpose, and Productivity
Work Ethos, Purpose, and Productivity
 
Understanding Social Business and SocialCRM
Understanding Social Business and SocialCRMUnderstanding Social Business and SocialCRM
Understanding Social Business and SocialCRM
 
AZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the EnterpriseAZEC2012 - Social Business in the Enterprise
AZEC2012 - Social Business in the Enterprise
 
How swordfighting taught me social business skills
How swordfighting taught me social business skillsHow swordfighting taught me social business skills
How swordfighting taught me social business skills
 
The Left and Right Brain of Social Business
The Left and Right Brain of Social BusinessThe Left and Right Brain of Social Business
The Left and Right Brain of Social Business
 
Understanding Social Business Excellence - Enterprise2.0Summit 2012, Paris
Understanding Social Business Excellence - Enterprise2.0Summit 2012, ParisUnderstanding Social Business Excellence - Enterprise2.0Summit 2012, Paris
Understanding Social Business Excellence - Enterprise2.0Summit 2012, Paris
 
How do you measure that? (Enterprise 2.0 2011 session)
How do you measure that? (Enterprise 2.0 2011 session)How do you measure that? (Enterprise 2.0 2011 session)
How do you measure that? (Enterprise 2.0 2011 session)
 
Social Business Maturity Changes How You ______
Social Business Maturity Changes How You ______Social Business Maturity Changes How You ______
Social Business Maturity Changes How You ______
 
The Madness of Writing Books
The Madness of Writing BooksThe Madness of Writing Books
The Madness of Writing Books
 
Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)Sales Teams And Value Of Social Software (IBM)
Sales Teams And Value Of Social Software (IBM)
 
Social context = Social Experience + Governance
Social context = Social Experience + GovernanceSocial context = Social Experience + Governance
Social context = Social Experience + Governance
 
IBM developerWorks Spaces
IBM developerWorks SpacesIBM developerWorks Spaces
IBM developerWorks Spaces
 

Recently uploaded

How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Careerr98588472
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansNugget Global
 
Aquafresh RO Water Purifier PPT of Its Benefits
Aquafresh RO Water Purifier PPT of Its  BenefitsAquafresh RO Water Purifier PPT of Its  Benefits
Aquafresh RO Water Purifier PPT of Its Benefitsaquaro0016
 
TRENDS_MODULfhaowtnzuwutnvsrpvoqentvidrr
TRENDS_MODULfhaowtnzuwutnvsrpvoqentvidrrTRENDS_MODULfhaowtnzuwutnvsrpvoqentvidrr
TRENDS_MODULfhaowtnzuwutnvsrpvoqentvidrrnorsanget18
 
PG webinar series 2024_For the organisation or against it? How change agents ...
PG webinar series 2024_For the organisation or against it? How change agents ...PG webinar series 2024_For the organisation or against it? How change agents ...
PG webinar series 2024_For the organisation or against it? How change agents ...DanielleTucker19
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverseSiemens
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi Bazaar
 
5 Digital Onboarding Trends To Watch In 2024.pdf
5 Digital Onboarding Trends To Watch In 2024.pdf5 Digital Onboarding Trends To Watch In 2024.pdf
5 Digital Onboarding Trends To Watch In 2024.pdfVeri5digital
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
Cracking the ‘Skill gap analysis' Code.pptx
Cracking the ‘Skill gap analysis' Code.pptxCracking the ‘Skill gap analysis' Code.pptx
Cracking the ‘Skill gap analysis' Code.pptxWorkforce Group
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:DoshiAccountants1
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
The 10 Most Influential Women In Energy,2024.pdf
The 10 Most Influential Women In Energy,2024.pdfThe 10 Most Influential Women In Energy,2024.pdf
The 10 Most Influential Women In Energy,2024.pdfCIO Look Magazine
 
EQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEquinox Gold Corp.
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...PRnews2
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Lviv Startup Club
 

Recently uploaded (20)

How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Neha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and CareerNeha Jhalani Hiranandani: A Guide to Her Life and Career
Neha Jhalani Hiranandani: A Guide to Her Life and Career
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Simplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business LoansSimplify Your Funding: Quick and Easy Business Loans
Simplify Your Funding: Quick and Easy Business Loans
 
Aquafresh RO Water Purifier PPT of Its Benefits
Aquafresh RO Water Purifier PPT of Its  BenefitsAquafresh RO Water Purifier PPT of Its  Benefits
Aquafresh RO Water Purifier PPT of Its Benefits
 
GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39GAD EIF Webinar #6 Business Cases 6 out 39
GAD EIF Webinar #6 Business Cases 6 out 39
 
TRENDS_MODULfhaowtnzuwutnvsrpvoqentvidrr
TRENDS_MODULfhaowtnzuwutnvsrpvoqentvidrrTRENDS_MODULfhaowtnzuwutnvsrpvoqentvidrr
TRENDS_MODULfhaowtnzuwutnvsrpvoqentvidrr
 
PG webinar series 2024_For the organisation or against it? How change agents ...
PG webinar series 2024_For the organisation or against it? How change agents ...PG webinar series 2024_For the organisation or against it? How change agents ...
PG webinar series 2024_For the organisation or against it? How change agents ...
 
Interoperability and ecosystems: Assembling the industrial metaverse
Interoperability and ecosystems:  Assembling the industrial metaverseInteroperability and ecosystems:  Assembling the industrial metaverse
Interoperability and ecosystems: Assembling the industrial metaverse
 
Rakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptxRakhi sets symbolizing the bond of love.pptx
Rakhi sets symbolizing the bond of love.pptx
 
5 Digital Onboarding Trends To Watch In 2024.pdf
5 Digital Onboarding Trends To Watch In 2024.pdf5 Digital Onboarding Trends To Watch In 2024.pdf
5 Digital Onboarding Trends To Watch In 2024.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
Cracking the ‘Skill gap analysis' Code.pptx
Cracking the ‘Skill gap analysis' Code.pptxCracking the ‘Skill gap analysis' Code.pptx
Cracking the ‘Skill gap analysis' Code.pptx
 
Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:Financial Statements Guide for Small Businesses:
Financial Statements Guide for Small Businesses:
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
The 10 Most Influential Women In Energy,2024.pdf
The 10 Most Influential Women In Energy,2024.pdfThe 10 Most Influential Women In Energy,2024.pdf
The 10 Most Influential Women In Energy,2024.pdf
 
EQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshareEQX-PPT-20240405-CorporateDeck-slideshare
EQX-PPT-20240405-CorporateDeck-slideshare
 
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
Introducing the AI ShillText Generator A New Era for Cryptocurrency Marketing...
 
Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)Roman Kyslyi: Використання та побудова LLM агентів (UA)
Roman Kyslyi: Використання та побудова LLM агентів (UA)
 

Can Social Business Reshape the Organization

  • 1. Organizat Soc Can Social Business Reshape the Organization? Busines Rawn Shah Strategist Reshape @rawn s © 2012 Rawn Shah
  • 2. Where You Can Find Me 100 75 @rawn 50 25 0 Twitter Forbes Blog LinkedIn Google+ Book Social Business General Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 3. 1904 World’s Fair – St. Louis, Missouri, USA Max Weber The Protestant Ethic and the Spirit of Capitalism The Palace of Manufactures Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 4. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 5. Has the West lost its Work Ethic? Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 6. Hours Worked per Year in the West and the East, 1950–2009 The Conference Board, Total Economy Database 2012 Source: N. Ferguson, Civilization + Is ‘Hours Worked’ an indicator of Work Ethic? Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 7. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 8. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Image: courtesy Fiat official pictures on Autoblog, http://www.autoblog.com/2011/11/16/2012-fiat-500-abarth-brings-accessible-italian-performance-to-am/
  • 9. Crushing Pulverizing Melting Assembling Packaging Warehousing Cutting Milling Polishing Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Image: Gongchang Worldwid Factoris, http://www.gongchang.com/Cast_iron_ingot-dp12952980/
  • 10. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 11. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 12. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 13. Back when Men wore Stovepipe Tophats Women wore Corsets & Bustles Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 14. So, How might the Organizational model change? Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 15. “Predictable Specialization & and Planned” Focused to Function Repetitive Silos predetermined Workload Systematic Workflow Best Practices Production Goals & Quantity Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 16. “Change is Multi-disciplinary Omnipresent and Continuous” Non-repetitive Cross- Variable functional Workload Pragmatic Task focused Versatile Ideas Evolving Goals & Quality Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 17. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 18.  "Knowledge worker productivity demands that we ask the question: "What is the task?"  —Peter F. Drucker Source: Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Drucker, Management Challenges for the 21st Century, Butterworth-Heinemann, Oxford, 1999 Drucker, Managing for the Future, Butterworth-Heinemann, Oxford, 1992
  • 19. Connect Learn Organize Respond Decide Optimize Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 20. Connect Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 21. “One of the great paradoxes of the revolution now being called “social business” is the near total lack of participation by the corporate group (IT) that led the last great corporate revolution.” - Paul Gilin, BtoB Magazine, May 23rd 2012 Source: Paul Gilin, CIOs squander social business opportunity, May 23rd 2012 http://www.btobonline.com/article/20120523/SOCIAL/305229989/cios-squander-social-business- Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah opportunity The Economist Intelligence Unit, Pulse Point Group, The Economics of the Socially Engaged Enterprise, March 2012 http://www.pulsepointgroup.com/staging.pulsepoint/wp-
  • 22. The New Social Selling / Marketing Leads & Customers Market Market Communications Communications Department Individuals Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 23. Three Myths about What Customers Want 1. Consumers Want to have a Relationship with your Brand 2. Interactions build Relationships 3. The More Interaction the Better Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Source: K Freeman, P Spenner, A Bird, Three Myths about What Customers Want, Harvard Business Review, May 23, 2012, http://blogs.hbr.org/cs/2012/05/three_myths_about_customer_eng.html
  • 24. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Image Source: IBM Collaboration Sales. – iSocial Planner for CMOs app
  • 25. Salespeople Market Communications individuals Market Communications Department or Individuals Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 26. IBM Institute for Business Value study: “Today’s CMO: Innovating or Following?” 3M Australia: Corporate character grows more critical in the networked age… ‘Every employee has become a touch-point for the brand’ “We want employees to be excited about the company’s values and history as an innovator, so they can be a constant touch-point for the brand essence.” “Please take this to your Employers leveraging relationships outside the “Beyond-the-Employer” company” Professional Social Networks Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Source: IBM Institute for Business Value, “Today’s CMO: Innovating or Following?”, 2011, http://www-935.ibm.com/services/us/gbs/thoughtleadership/ibv-cmo-prestudy.html
  • 27. It is easier to Redirect Lightning than to Generate it Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 28. Anyone in the Organization Market Communications or Other Departments Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 29. Blogging or Social freelance networks writing of contacts Participation Live events, in online meetings communities Central Issue: Personally- Crowdsourcing / owned “Please take your work devices at work Collective Intelligence home” Your Location Co-working and data shared physical spaces Personal Life Personal Life Work Life Work Life IT / Working with computing access Remote coworkers & Central Issue: Workload employees “Please bring your exceeds Work-related the life to work” workday Stress management Computerization Working of Job tasks across timezones Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 30. New Assets, New Skills  Personal data from online activity creates [a] new asset class touching all aspects of society  Need an End user-centric view of transparency, trust, control, value  Juggling priorities and loyalties Personal Data: The – to employer, to self, to communities Emergence of a New Asset Class World Economic Forum 2011  To keep pace, increasing need for frequent of task & context-switching and cognitive load management Future Work Skills 2020 Institute for the Future + Univ of Phoenix Research Institute, 2011 Source: World Economic Forum, “Personal Data: The Emergence of a New Asset Class”, Jan 2011, http://www3.weforum.org/docs/WEF_ITTC_PersonalDataNewAsset_Report_2011.pdf Institute for the Future for the University of Phoenix Research Institute, “Future Work Skills 2020”, Apr 2011, https://www.phoenix.edu/research-institute/publications/2011/04/future-work-skills- 2020.html Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 31. Learn Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 32. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 33. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 34. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 35. Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Image Source: Rawn Shah
  • 36. How do you Change the Organization model in a dynamically shifting world? Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 37. Decentralize to Empower Leadership & Responsibility Multi-point touches Relationships Shared Responsibility Decentralizatio Centralizatio Transparency & Knowledge Accountability n n Process Socialize and Shift Soft Power Control & Influence Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 38. Case: How to extend Banking hours to Sunday “We made our employees part of a highly transparent decision making process - Wendy Arnott, VP of social media & digital communications, TD Bank Group ..shifted to pride and excitement about being open on Sundays for our customers” Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 39. Case: How to Continue Revenue momentum 2005-2010 Revenues increased 3400% Client Info Center: “TRANSPARENCY is the key driver” Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 40. Changes to Processes & Workflow Enhance Embed into Recenter Zoom Shift the the Edge the Flow the tasks Out Big Picture Improve simple Encourage Focus on social Examine the Restructure tasks on the more people to qualities: trust, overall process related business edge of move it into engagement, and other functions and business their core work transparency, related ownership of flow co-ownership processes responsibilities Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 41. Changes to How we Motivate People “Soft Power” “As we think of power in the 21st century, we want to get away from the idea that power’s always zero sum — my gain is your loss and vice versa. Power can also be positive sum, where your gain can be my gain.”  -- Joseph Nye Social Businss Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah Source: TED.com http://www.ted.com/talks/joseph_nye_on_global_power_shifts.html
  • 42. 1904 World’s Fair – St. Louis, Missouri, USA The Palace of Electricity  Work on the productivity of the knowledge worker has barely begun… [We are] roughly where we were in the year 1900 in terms of the productivity of the manual worker.  Nevertheless, we already know infinitely more about the productivity of the knowledge worker than we did then about that of the manual worker — Peter F. Drucker Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah
  • 43. Reshapes Soc Organizations Busines Rawn Shah Strategist Reshape @rawn s Social Business Forum 2012 -- http://slideshare.net/rawnshah © 2012 Rawn Shah