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Building a Social Advocacy Program

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Building centralized enterprise employee advocacy programs misses the crucial element that deep employee engagement really comes from their team and their close network, not the enterprise as a whole. Rather than designing complex multi-step programs, it is easier to allow them to become autonomous yet in support of well defined principles and shared goals.
This was a presentation at HR Tech 2015 in London, presented by Frederic Williquet (@fredericw) and myself

Published in: Leadership & Management
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Building a Social Advocacy Program

  1. 1. Building A Social Employee Advocacy Program In the shift to the Social Age of business, employees have emerged as the most credible voices inside and beyond the organization. They demonstrate the expertise and knowledge of the organization to customers, partners and to their peers. But without a program to guide employee advocacy, your HR department can miss the opportunity to help teach and unite how your employees share their knowledge, comply with communication policies, and develop their reputation inside and outside your company. The goal is to enable your employees to become credible advocates, and engaged in the well-being and thought leadership of your organization. Learn directly from the experts who have implemented this in organizations worldwide. Qnaun @(. ¢.4uLuJ @{r£dP. f'CW 9 Room 6 O llZ30AM 10 12:30PM EMPLOYEE advdcaej Buiioliit a S°LlaL aamg mum #' urmm / ~ .1 ' [l1Pi°‘/ [E l¥p. 'f%; ;; L” ad»/ tr a / Hi . . ° 5'] ‘~ l i -_ j l _/ ' Tfikmmmv, l ii] ll -ill" "‘”’” ’ l l hf‘ l l il l, /4») — ‘ @{. ¢«-ea ‘ @n_, ,, @R’dv~/ "l
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