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How content can empower your users

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Claudia Knowles
Digital Content Strategist
Breast Cancer Care

Published in: Marketing
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How content can empower your users

  1. 1. How content can empower your users Claudia Knowles Digital Content Strategist Breast Cancer Care 7 March 2019
  2. 2. How content can empower your users @ClaudRKnowles @BCCare
  3. 3. 1. What is user-centred?
  4. 4. 1. What is user-centred? 2. Empowering our users
  5. 5. 3. Power of storytelling 2. Empowering our users 1. What is user-centred?
  6. 6. 1. What is ‘user-centred?’
  7. 7. 2. Empowering our users
  8. 8. Organic traffic increased 160%
  9. 9. 3. The power of storytelling

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