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Authentic and effective: Telling stories from the field that resonate

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Lucy Taylor, Editorial Manager at VSO speaking at Raw London's Creative Storytelling in the Third Sector.
Thursday 9 August 2018.

Published in: Marketing
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Authentic and effective: Telling stories from the field that resonate

  1. 1. 1 Telling stories from the field that resonate Lucy Taylor, Editorial Manager Authentic & effective
  2. 2. Awareness Engagement Support Retention My job is to tell stories…
  3. 3. Engagement
  4. 4. Support
  5. 5. Retention
  6. 6. 1. Focus on the right stories
  7. 7. Very scientific Venn diagram STORY MAGIC* What your audience cares about Your message *Emotion AKA the feels (e.g. uplifting, moving, surprising, outrage)
  8. 8. 2. The right treatments
  9. 9. Rohingya refugee education
  10. 10. 3. Maximise the value
  11. 11. To recap: 1. Focus on the right stories 2. Decide the right treatments 3. Maximise your effort
  12. 12. Thank you! Contact me: Lucy.taylor@vsoint.org @lucyreckons

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