Birth Of An Idea… Brain child of LALIT MODITackling rebel ICLOn the line of EPL & NBABacked by ICC & Promoted byBCCI
INTRODUCTIONGoverning council of IPLThe league was scheduled to start in April 2008 andwill last for 44 days, involving 59 matches. The prizemoney for the league will be around Rs.13 crore (US$3million).Season 2008Season 2009Season 2010Season 2011
Broadcasters • Advertisersment Sponsors • Sponsors • Gate Money Franchises • Advertising • Share from central Revenue and Media Rights
GROWTHSuccess for 2008 Season” REVENUE MACHINE”Huge Growth for BCCI & other Corporate. New Form Of Entertainment.Spectacular Television Rating Point (TRP) ratings.Platform for Youngsters.
Success for 2009 SeasonFourth spot of the forbes listRecord TV viewership worldwideBiggest tournament after world cup. Globalizing CricketBoost more money .
Success for 2010 SeasonTheatrical rightsIPL on line
1. Donation / Charity to south African schools 2. EDUCATION FOR ALL - INITIATIVE 3. PROMOTION THROUGH CERAMONIES. (OPENING & CLOSING CERAMONIES) 4. OFFICIAL WEBSITE & GAMES 5. Controversies 6. PRESS CONFERENCE
IPL is a winning formula, its marketing and crisp timing being its USP. It also has the potential to beat the prime time TV shows as is evident from the views of people. IPL needs to create loyalties not just for the states the teams represent, but for the playing teams as well. IPL gives platform to youngsters to play with well established international stars