The MobStac Story - From Hacker to Founder

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Presentation made at Pluggd.in Hackathon in Bangalore (Nov, 2011)

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The MobStac Story - From Hacker to Founder

  1. The MobStac Story“From Hacker to Founder”Ravi Pratap @ravipratap#PiHackathon - Nov 5, 2011 says “India’s hottest young startup!”
  2. About Me• Open source hacker • GNOME, Mono, libcurl• Startup guy • Early employee, Hillcrest Labs, Washington, D.C. • Co-founder & CTO, MobStac
  3. 1999-2001: Open Source RootsFascinated byimpact of opensource on theworldLearnt how totranslate idea intoproduct GUADEC 2001, Copenhagen
  4. 2002-2003: CS Graduate SchoolDove deep intoComputerScienceStrove to becomethe best at mychosen trade St. Louis Arch
  5. 2004-2005: Morgan StanleyProgramming,sure, but whatabout impact?Learnt aboutwhat I did notwant to do Radio City Hall, New York
  6. 2005-2008: Hillcrest LabsLearnt the ropesof everythingProduct, people,projectmanagement, youname itSeize initiative! Hillcrest Labs office, Rockville, MD
  7. MobStac: Early YearsLate 2008: Planning thestartupMid 2009: Moving toBangaloreSingle-bedroom office, 2employees11 employees, MobStacoffice, US corp.
  8. Jan-June 2010Chased enterprise publishers like Hindustan Times, Hindu, etc.- ZILCH, NADA, NOTHINGDecided that what really mattered is “adoption”Stuck to our core vision - turned down lots of servicesopportunitiesExperimented a ton: mobile ad server, vernacular rendering,etc.
  9. Oct 2010: Web Launch !"#$%&(#)*+&,#-#.-& 345&46&74*(.8#+-& /01&/22& //0& )!!"Woah, what just (!!"happened! !!" &!!" %!!" $!!" #!!"Iterate, iterate, iterate !" #*+,-" .*+,-" #*+,-" $$*+,-" $/*+,-" *012" #$*012"
  10. Traction Led to Rapid IterationProduct improved leaps andboundsLearned about realcustomer needs andopportunitiesImproved technology underthe hood relentlessly
  11. Moving FasterStopped being scared ofrunning out of moneyContinued to runexperiments“Made more mistakes”
  12. August 2011: Touchsite Experiment Tablets are game changers Figured the user experience could be vastly different from a PC site Launched at TechCrunch Disrupt SF 2011
  13. Things That Have Stayed With MeDream big: know where you want to goBuild networks: people are importantAlways strive for perfection: don’t ever stop learning!
  14. Come Work At MobStac! work@mobstac.com

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