Dell website<br />Reinvention of the worlds largest E-commerce website…..<br />
The premise of Dell’s business is directly to customers – customers tell Dell exactly what they want and Dell provides the...
Hall of fame….<br />
The beginning…<br />
1996: Dell.com, launched in 1994 as  a  static site, becomes a sales portal<br />• State of art when there wasn’t much art...
And now…<br />
<ul><li> $16 billion U.S. annual run rate is as big as Amazon.com, </li></ul>  E-bay and Yahoo combined<br />• 2.5 billion...
Create a global industry-leading experience that:<br />Delights customers<br />Delivers business results<br />Differentiat...
Key features…<br />
Easy to connect<br />Easy to find<br />Easy to understand<br />Assisted Navigation<br /><ul><li>Search/browse
Improves user experience
Increase conversion</li></ul>Product as hero<br /><ul><li>Superviews
Better merchandising of relevant features</li></ul>Home page revolution<br /><ul><li>Increases user experience
Promotes product pathways</li></ul>Easy to buy<br /> Purchase experience/<br /> configuration redesign<br /><ul><li>Guided...
Simple, intelligent
Easier to find and choose options</li></li></ul><li>
What makes Dell one of the best websites…<br />
Product as hero, Superview launches…<br />
The brand new “AVATARS”<br />
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Dell Website - Service marketing aspect

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Dell Website - Service marketing aspect

  1. 1. Dell website<br />Reinvention of the worlds largest E-commerce website…..<br />
  2. 2. The premise of Dell’s business is directly to customers – customers tell Dell exactly what they want and Dell provides them with the goods directly. <br />
  3. 3. Hall of fame….<br />
  4. 4.
  5. 5. The beginning…<br />
  6. 6. 1996: Dell.com, launched in 1994 as a static site, becomes a sales portal<br />• State of art when there wasn’t much art<br />• The perfect technological expression of the Dell Direct Model<br />
  7. 7. And now…<br />
  8. 8. <ul><li> $16 billion U.S. annual run rate is as big as Amazon.com, </li></ul> E-bay and Yahoo combined<br />• 2.5 billion page requests, 400 million visits, 120 million <br /> unique visitors in Q2<br />• Websites in 174 countries<br />• 60,000 Premier Pages used by corporate customers<br />
  9. 9. Create a global industry-leading experience that:<br />Delights customers<br />Delivers business results<br />Differentiates Dell as an online innovator<br />Elevates the Dell brand<br />
  10. 10. Key features…<br />
  11. 11. Easy to connect<br />Easy to find<br />Easy to understand<br />Assisted Navigation<br /><ul><li>Search/browse
  12. 12. Improves user experience
  13. 13. Increase conversion</li></ul>Product as hero<br /><ul><li>Superviews
  14. 14. Better merchandising of relevant features</li></ul>Home page revolution<br /><ul><li>Increases user experience
  15. 15. Promotes product pathways</li></ul>Easy to buy<br /> Purchase experience/<br /> configuration redesign<br /><ul><li>Guided tools
  16. 16. Simple, intelligent
  17. 17. Easier to find and choose options</li></li></ul><li>
  18. 18. What makes Dell one of the best websites…<br />
  19. 19. Product as hero, Superview launches…<br />
  20. 20. The brand new “AVATARS”<br />
  21. 21.
  22. 22. Premier enhancements – B2B upgrade…<br />
  23. 23. Some of the Premier Enhancements to the Premier Page<br />( Punchout Store )<br />Improved Site Navigation - Designed to help you move around your Premier Page with ease and efficiency. Software & Peripheral product search prominently displayed on the navigation bar<br />Updated Configuration Page- Streamlined component selection process , Enhanced quote validation process, Immediate pricing and estimated lead-time updates<br />Enhanced Cart Functionality - Newly designed Premier shopping cart provides more information and flexibility<br />New Checkout Process -New format offers similar user experience to Dell.com checkout process<br />
  24. 24. However, we also feel that… <br />
  25. 25. Thank You…<br />

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