July 24, 2013
The Medium is the Message
Hashtag: #ArtistEngage
Check-in: Music Building
In partnership with
PURPOSE:
- Discuss and understand the power of the medium and how to deliver more impactful messages.
OUTCOME:
- Construct...
2013
TO
Print
Live Concert
Live
Concert
Print
2003
FROM
TRADITIONAL BARRIERS EVOLVE
INDIVIDUAL BIAS COLLABORATIVE
NO PLAN ...
1. Paint a picture with the mind's eye
2. KEEP YOUR EYE ON THE PRIze
3. USE Action Initiation Method (AIM)
WEEK 2 recap
"The medium is the message" is a phrase coined
by Marshall McLuhan meaning that the form of a
medium embeds itself in the ...
WEEK 3 pLAN
1. Explore
2. Experiment
3. Measure
4. Partner
5. Amplify
Five Actions
to learning a new
medium.
One Key Tool ...
Action 1 | Explore
How-the-Gallery Fine Art World
Works in 6 pages
Sometimes a feeling leads to an unexpected realization.
#ArtistEngage
GALLERY FINE Art World
#ArtistEngage
Art World
#ArtistEngage
Art World
#ArtistEngage
Art World
Action 2 | Experiment
Roo Zine - Digital Salvation
Stick to the vision, to drive the outcome.
CASE 1 | ROO ZINE - Experiment
#ArtistEngage
Digital Salvation
ROO ZINE
WHAT:
● A floor to ceiling, 2 panel, hand-painted ...
CASE 1 | ROO ZINE - Experiment
#ArtistEngage
INSTAGRAMORIGINAL WALL
MURAL
PIXLR Express+
SOUNDCLOUDMADMAPPER GIFBOOM
CASE 1 | ROO ZINE - Experiment
#ArtistEngage
MADMAPPER
[Embed code: <iframe width="560" height="315" src="//www.youtube.co...
Action 3 | Measure
#MusicMonday
Use simple projects and measure the impact of your efforts.
#MusicMonday
DJ Journey & Ravin Dave
WHAT:
● #MusicMonday #Mixtape Series is a weekly
15-20 min mixtape from a #ME artist....
CASE 2 | #MUSICMONDAY - Measure
#ArtistEngage
People Reached: 26,362
Likes: 33
Comments: 1
Shares: 3
Plays: 33
Clicks: 60
...
Action 4 | Partner
Stereotypes.fm
Use strategic partnerships to borrow and exchange equity.
CASE 1 | Stereotypes.fm -
Partner
#ArtistEngage
WHAT:
● New Stereotypes iPhone app helps you and 30 rising
stars, with a c...
CASE 2 | Stereotypes.fm -
Partner
#ArtistEngage
Friends
Facebook: 2,444
Twitter: 66
Stereotypes: 2
Total: 2,512
Friends
Fa...
Action 5 | Amplify
BORAY
Document, Distribute, Discuss, Collaborate
CASE 3 | BORAY - Amplify
#ArtistEngage
From Corporate Journeyman
to Professional Artist ... in 4 years
#ArtistEngage
DOCUMENT
DISTRIBUTE +
DISCUSS COLLABORATE
CASE 3 | BORAY - Amplify
Tool | Organize
Content Calendar
Organization breeds success.
content calendar
#ArtistEngage
GROUP DISCUSSION:
How do you manage all of your
content publishing?
CONTENT Organizer
CONTENT CALENDAR
Upcoming SlideShare
Loading in …5
×

#ArtistEngage Workshop Lesson Plan 3

429 views

Published on

#ArtistEngage is a workshop series that Educates Artists through collaborative dialogue in order to encourage participation, action and evolution in our creative community.

We are about helping independent artists through discovery and education. This workshop was presented in partnership with CBGB Festival and the Music Building. It was hosted by Roo Zine, DJ Journey and Ravin Dave

Published in: Self Improvement, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
429
On SlideShare
0
From Embeds
0
Number of Embeds
126
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

#ArtistEngage Workshop Lesson Plan 3

  1. 1. July 24, 2013 The Medium is the Message Hashtag: #ArtistEngage Check-in: Music Building In partnership with
  2. 2. PURPOSE: - Discuss and understand the power of the medium and how to deliver more impactful messages. OUTCOME: - Constructive, collaborative conversation about vision, artistic vision, and how vision can work harder to help us achieve our goals. STRUCTURE: 1. Introductions (15 mins) 2. Recap / Set-up (15 mins) a. Flip the Switch - Definition b. Destination Vision - Definition 3. Medium is the Message a. Introduction - 30 min b. Group Discussion 15 min c. Content Case 1 - 30 min d. Content Case 2 - 30 min e. Content Calendar 4. CLIVER Band Meet / Greet / Q&A (60 mins)
  3. 3. 2013 TO Print Live Concert Live Concert Print 2003 FROM TRADITIONAL BARRIERS EVOLVE INDIVIDUAL BIAS COLLABORATIVE NO PLAN INSIGHTS STRATEGY
  4. 4. 1. Paint a picture with the mind's eye 2. KEEP YOUR EYE ON THE PRIze 3. USE Action Initiation Method (AIM) WEEK 2 recap
  5. 5. "The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. WEEK 3 pLAN
  6. 6. WEEK 3 pLAN 1. Explore 2. Experiment 3. Measure 4. Partner 5. Amplify Five Actions to learning a new medium. One Key Tool 6. Content Calendar
  7. 7. Action 1 | Explore How-the-Gallery Fine Art World Works in 6 pages Sometimes a feeling leads to an unexpected realization.
  8. 8. #ArtistEngage GALLERY FINE Art World
  9. 9. #ArtistEngage Art World
  10. 10. #ArtistEngage Art World
  11. 11. #ArtistEngage Art World
  12. 12. Action 2 | Experiment Roo Zine - Digital Salvation Stick to the vision, to drive the outcome.
  13. 13. CASE 1 | ROO ZINE - Experiment #ArtistEngage Digital Salvation ROO ZINE WHAT: ● A floor to ceiling, 2 panel, hand-painted mural of the sounds in studio 1203. Warped buildings. HOW LONG: ● Two years and counting. WHY: ● It self-destructed, and reincarnated in digital imagination... ● Or said differently - used 6 different tools over 2 years to bring it to life for different audiences. QUESTION: ● Has the meaning changed though its reincarnation?
  14. 14. CASE 1 | ROO ZINE - Experiment #ArtistEngage INSTAGRAMORIGINAL WALL MURAL PIXLR Express+ SOUNDCLOUDMADMAPPER GIFBOOM
  15. 15. CASE 1 | ROO ZINE - Experiment #ArtistEngage MADMAPPER [Embed code: <iframe width="560" height="315" src="//www.youtube.com/embed/P4DaZWFUXPE? list=UUXP9VHTP1UBKrXozb2itFrQ" frameborder="0" allowfullscreen></iframe>] YOUTUBE URL: http://www.youtube.com/watch?v=m9km5iLLGag&feature=youtu.be
  16. 16. Action 3 | Measure #MusicMonday Use simple projects and measure the impact of your efforts.
  17. 17. #MusicMonday DJ Journey & Ravin Dave WHAT: ● #MusicMonday #Mixtape Series is a weekly 15-20 min mixtape from a #ME artist. ● Original, remix, work-in-progress, other artists HOW LONG: ● Launched 4 weeks ago WHY: ● Create weekly content that showcases the personalities and talents of each partner ● Build an archive of mixtape demos CASE 2 | #MusicMonday - Measure #ArtistEngage
  18. 18. CASE 2 | #MUSICMONDAY - Measure #ArtistEngage People Reached: 26,362 Likes: 33 Comments: 1 Shares: 3 Plays: 33 Clicks: 60 People Reached: 26,362 Comments: 4 Favorites: 14 Downloads: 1 Plays: 142 Total Spent: $134.67 Cost Per play: $.94 HOW CAN WE LOWER COSTS?
  19. 19. Action 4 | Partner Stereotypes.fm Use strategic partnerships to borrow and exchange equity.
  20. 20. CASE 1 | Stereotypes.fm - Partner #ArtistEngage WHAT: ● New Stereotypes iPhone app helps you and 30 rising stars, with a combined 3 million fans following them, sharing what songs impacted us the most. ● Each day, Stereotypes asks a series of personal questions, and anyone who wants to be a VJ can answer those questions by choosing a music video from YouTube and recording a short video to introduce it. ● Stereotypes is a New York City based startup. In 2012, Stereotypes won the Ultralight Startups Pitch contest in New York City, and was later selected to the DreamIt Ventures 2013 Accelerator program as well as the 2013 SxSW Music Accelerator program. HOW LONG: ● Just launched - 3 months WHY: ● Each month, Stereotypes will feature a group of rising stars as VJs. ● Gain additional exposure to national audience that already follows other artists.
  21. 21. CASE 2 | Stereotypes.fm - Partner #ArtistEngage Friends Facebook: 2,444 Twitter: 66 Stereotypes: 2 Total: 2,512 Friends Facebook: 1,292 Twitter: 883 Stereotypes: 17 Total: 2,192 Ravin Dave Luke Barta Friends Facebook: 9,031 Twitter: 27,201 Stereotypes: 3 Total: 36,235 DJ Journey 40,939 Combined Reach
  22. 22. Action 5 | Amplify BORAY Document, Distribute, Discuss, Collaborate
  23. 23. CASE 3 | BORAY - Amplify #ArtistEngage From Corporate Journeyman to Professional Artist ... in 4 years
  24. 24. #ArtistEngage DOCUMENT DISTRIBUTE + DISCUSS COLLABORATE CASE 3 | BORAY - Amplify
  25. 25. Tool | Organize Content Calendar Organization breeds success.
  26. 26. content calendar #ArtistEngage GROUP DISCUSSION: How do you manage all of your content publishing?
  27. 27. CONTENT Organizer
  28. 28. CONTENT CALENDAR

×