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Challenges for the Appreneur – Data Silo’s
Acquisition
Campaign source & cost data of
acquired users in different systems
...
Launching AppICE
• Get the whole picture of
your App business
• Cross-platform
• Better Visualizations
• Single Well to dr...
Features (in-beta) coming in mid-August
• Install Attribution
• Create your campaign measurement / postback URL’s
• Audien...
Power of Personalization using Context
Who What Where When
24 7 5X
Is doing
X
at
X
and
Machine learning Activity / Events ...
Sign-up on //appice.io
Send Feedback/Suggestions to ravi@appice.io
Want to know more?
Call : Ravi Datanwala (+91 982027222...
AppICE.io Pre-Launch
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AppICE.io Pre-Launch

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AppICE is a new App Marketing Lifecycle Management tool which helps marketers and product engineering managers understand the efficacy of their app marketing throughout the customer journey: Acquisition, Engagement, Retention, Monetization. AppICE uses patented machine-learning algorithms to decipher the real time context (WHO, WHAT, WHERE, WHEN) and behavior patterns to enable high personalized & in-the-moment experiences to be able to drive much higher engagement and transactions.

Sign-up at http://appice.io.

Published in: Mobile
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AppICE.io Pre-Launch

  1. 1. Challenges for the Appreneur – Data Silo’s Acquisition Campaign source & cost data of acquired users in different systems Engagement Combine Behavior with Context to drive In-the-moment Engagement Retention Know Who is un-installing and decide if you should re-engage Analytics Getting a singular view of the above across platforms Integrationchallenges
  2. 2. Launching AppICE • Get the whole picture of your App business • Cross-platform • Better Visualizations • Single Well to drink from  Analytics • Track across channels and platforms • Determine CPI & CAC • Know which channels deliver • Understand context Acquisition (Installs) • Measure who is churning • WHY analysis • Know Users at Risk • Link to install sources to optimize CPI spends • Understand context Retention (Un-installs) • Build Customer Profile • Target based on what interests your users • Behavior • App usage v/s competing apps Audience • Track Events to map your customers journey • Create Funnels to track performance of each transaction path • Understand areas of improvements Event & Funnels • Understand context of users behavior & actions • Who • What • Where • When Context from Sensors • 7 Tools (Push Notifications, In-App Notifications, Feedback, Surveys, Polls, Ratings, SMS) • Leverage Context for In- the-moment engagement Engagement • Track Revenues • Increase LTV • Who are the ANTs, DEERs, ELEPHANTs and WHALEs • Link In-App purchases Conversion • Know which segments to engage and when • Proactively identify users who will churn and engage to retain • System recommendations Predictive Engagement • Mobile App • Mobile web • Desktop Web • Wearables • TV • Retail Stores Omni- Channel -- One SDK -- Ready Ready Ready Beta Stage Beta Stage Beta Stage Beta Stage Oct Dec 2016
  3. 3. Features (in-beta) coming in mid-August • Install Attribution • Create your campaign measurement / postback URL’s • Audience Segmentation • Context (See next slide of what you can do ) • Places, Time, Interests • Campaign Creation (using Audience & Context) • Push/In-App Notifications, Surveys/Poll/Ratings • Targeting based on • WHO is doing WHAT at WHERE and WHEN
  4. 4. Power of Personalization using Context Who What Where When 24 7 5X Is doing X at X and Machine learning Activity / Events Place Time
  5. 5. Sign-up on //appice.io Send Feedback/Suggestions to ravi@appice.io Want to know more? Call : Ravi Datanwala (+91 9820272227)

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