ENTERPRISE 2.0 –DAWN OF EMERGENT COLLABORATIONRAVI KUMAR BARUNROLL NO-68
Meaning of Enterprise 2.0Enterprise 2.0 refers to the concept of movingWeb 2.0 tools andtechnologies into the enterprise to helpemployees, partners, suppliers and customerswork together to build networks of like-mindedpeople and share information.”
WHY IT IS IMPORTANT• They can knit together the enterprise and facilitate knowledge work in the way that were not possible early.
What employees are using• Knowledge workers currently use 1. Channels-like email, instant messaging – can be generated by anyone but degree of commonality(doc) is low. 2 . platforms- intranet, web sites, company’s portals etc.-doc is high.
Problems that lead to emergence ofenterprise 2.0• When using internet or intranet, no information was available that who was using the channel, what new information is coming, who is doing research on similar project etc.
SEARCH• In the forrester survey it was found that less than half of the employee were able to find what they were looking on intranet.• While searching on internet the study tells that 87 % percent of people were satisfied for the things they were searching.
LINKS• Intranet lacks this facility of links whereas websites like Google take a huge advantage because it displays the best pages which are linked to each other
AUTHORING• Many people have desire to author so,• Blogs-helps author to author individually• Wiki- helps in group authorship-and its advantageous according to wiki founder jimmy wales. And it leads to convergent and high quality contents.
TAGS• After a good search engine what is required is categorization of the contents.• This can be done by attaching tags that is simple one word description.• Eg. Flickr –for photos• Technorati for blogs• Del.icio.us-bookmarks
• Use of folksonomies• Helps them to store all bookmarks (or categorize)on the web itself so that it can be accessed from anywhere.• Best part is that we can know how many people are using the same tag, what other tags they have done.
EXTENSIONS• They take tagging one step further by saying that “if you like this then by extension you will like this…”• Example-stumbleupon.com-we can assign thumbs up and thumsdown sign so next time they send the users to the sites only they like.
SIGNALS• What if new technology arrives.• Bloggers use RSS(really simple syndication) each time new contend is added(usually by headline).• And software like “aggregates” gets information from various websites and puts them in order so users just have to check headlines on their software aggregate.
• So technologies today are using enterprise 2.0 using SLATES components and has simplified it so much that a person who knows how to use email and search on internet can use it.
MANAGERS ROLE• By seeing the success of wikipedia,blogshare and web 2.0 managers don’t have to do much. They should follow that “if we build ,they will come”.
• A receptive culture-new collaboration mainly adopting enterprise 2.0 will lead to effectiveness of the company.• A common platform-Managers have to decide a common platform for all the information to be shared.• An informal rollout-instead of compelling them to use wiki and blogging software they must be encouraged to create their own pages so that they are able to attract the people.
• Managerial support-managers can simply put up that in next meeting they have to get the information from the wiki.so employees will start using it and as it’s a great information system it will be automatically marketed.
CHALLENGES FACED BY MANAGERS• First ,busy knowledge workers wont use the technology and even if they use they will just use they wont produce the platform.• Secondly, they can use it for other online activities.• Enterprise 2.0 can be shutdown by the managers if they think that contents on the portal are not according to their likes.