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Do you have a   specific target or just  shooting around  ? Precision in Advertising
<ul><li>Who are we? </li></ul><ul><li>A non conventional advertising agency established in Ia şi, at the end of 2008,  whi...
<ul><li>Over  5 .000 companies </li></ul><ul><li>Over  10 .000  locations </li></ul><ul><li>Over  1 00.000 employees  </li...
What ’s  Ad Heat   ? <ul><li>It’s composed out of an advertising message ,  which is placed  as a  sticker on  water coole...
What about  Ad Spill   ? <ul><li>Disposable plastic cups ,  branded on the side with an advertising message. </li></ul><ul...
Why using this non-conventional advertising tool ? <ul><li>Because offers you a  complete communication mix ,   which   co...
  Wh en should you use  this non-conventional advertising t echnique ? <ul><li>When you wish to launch a  new service, off...
Statistic s <ul><li>Unilever   used this technique in the United States and has experienced  an immediate 34% increase of ...
<ul><li>We invite you to contact  us conventionally and directly , through: </li></ul><ul><li>www.copyfoxmedia.ro </li></u...
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Copy Fox Media Ad Heat Ad Spill Eng Final Version

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Copy Fox Media Ad Heat Ad Spill Eng Final Version

  1. 1. Do you have a specific target or just shooting around ? Precision in Advertising
  2. 2. <ul><li>Who are we? </li></ul><ul><li>A non conventional advertising agency established in Ia şi, at the end of 2008, which inserts on the indoor advertising market, an innovative concept: </li></ul><ul><li>AWA (At work advertising). </li></ul>
  3. 3. <ul><li>Over 5 .000 companies </li></ul><ul><li>Over 10 .000 locations </li></ul><ul><li>Over 1 00.000 employees </li></ul><ul><li>Covering the most important cities from the country </li></ul><ul><li>Over 4.000.000 vizualizations of the message, during a single bi monthly campaign </li></ul>We provide advertising space on water coolers (Ad Heat ) , as well as on the disposable plastic cups (Ad Spill ) , used by the companies from Romania , with the following indicators : How are we implementing ?
  4. 4. What ’s Ad Heat ? <ul><li>It’s composed out of an advertising message , which is placed as a sticker on water coolers. </li></ul><ul><li> Detailed product features: </li></ul><ul><li>The advertising message sticker type, placed on the front side of the cooler , with variable A5/A6 dimensions, having a rectangular or a non-conventional shape </li></ul><ul><li>Placed on the water cooler s, which are in the custody of our partners’ client companies, nation wide </li></ul><ul><li>Can be used in B2B or B2C integrated advertising campaigns , in time frames of 2 , 3 or 6 months. </li></ul>
  5. 5. What about Ad Spill ? <ul><li>Disposable plastic cups , branded on the side with an advertising message. </li></ul><ul><li>Detailed product features: </li></ul><ul><li>Personalized plastic cups of 250 ml. </li></ul><ul><li>The advertising message printed on the side </li></ul><ul><li>Give n away for free </li></ul><ul><li>Distributed at a national level </li></ul>
  6. 6. Why using this non-conventional advertising tool ? <ul><li>Because offers you a complete communication mix , which contains : </li></ul><ul><li>A minimum of 1 0 seconds per visualization , each time somebody uses the water cooler , for cold or hot water. </li></ul><ul><li>The possibility of getting attention , for at least two times in a working day </li></ul><ul><li>Personal interaction – long exposure (minim um 2 months pe r camp aign ), almost guaranteeing the message memorization </li></ul><ul><li>Uniqueness – the indoor advertising tool with the strongest resonance to the B2B channel </li></ul><ul><li>Low costs , in comparison with other media instruments </li></ul>
  7. 7. Wh en should you use this non-conventional advertising t echnique ? <ul><li>When you wish to launch a new service, offer or product </li></ul><ul><li>When you want to promote an event or announce a new store opening </li></ul><ul><li>To increase your brand awareness at a B2B or B2C level, through an innovative and effective way </li></ul><ul><li>To gain new customers in a small period of time </li></ul><ul><li> As a powerfull CSR channel </li></ul>
  8. 8. Statistic s <ul><li>Unilever used this technique in the United States and has experienced an immediate 34% increase of the sales on the regions where the water cooler s were branded with advertising stickers . </li></ul><ul><li>CBS successfully used this media instrument , in the United States, when promoting various TV series. </li></ul><ul><li>This media channel is currently being used in : United States, Canada, United Kingdom , etc. </li></ul>
  9. 9. <ul><li>We invite you to contact us conventionally and directly , through: </li></ul><ul><li>www.copyfoxmedia.ro </li></ul><ul><li>office @copyfoxmedia.ro </li></ul><ul><li>T el: +(4) 0740.406.570 </li></ul><ul><li>+(4) 0741.096.055 </li></ul><ul><li>Fax: +(4) 0332.818.591 </li></ul><ul><li>Precision in Advertising </li></ul>

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