UPDATED: OLED, The Curve of the Future

1. Tysons Corner, VA | March 6, 2018 presented by

2. presented by Terminology OLED LED LCD 4K 8K 16K WCG Dolby Vision

3. presented by Technology Evolves

4. presented by More Pixels! HD High Def 720 x 1280 922k Pixels FHD Full HD 1080 x 1920 2M Pixels UHD Ultra HD 3840 x 2160 8.3M Pixels UHD Ultra HD 7680 x 4320 33M Pixels 8K 4K 1080p

5. presented by Now What To Do We have a Ton of PIXELS Now How Do We Use Them?

6. presented by What Does it All Mean?

7. presented by Why a Curve? Viewing Angles Improve Reflections are Limited Less Keystone Effect

8. presented by Viewing Angles Facing Front No Reflections Easy

9. presented by Viewing Angles Side Angle or Off Axis Things Get Tricky Critical in Signage

10. presented by Viewing Angles

11. presented by Contrast Ratio • Comparison of the brightest whites to the darkest blacks • 300:1 Brightness (luminance) of the white areas in the image are 300 times brighter than that of the blacks • Important as this affects our ability to perceive both image brightness and image detail

12. presented by Can You See a Difference? 1 2 6543 7 8 9 10

13. Contrast Ratio Demo

14. presented by Examples of Contrast

15. presented by Black is the new Black? “Black is the absence of light and therefore the absence of color…...”

16. presented by Perfect Black OLE D

17. presented by Great Example

18. presented by Perfect Black LCD LG OLED Signage

19. presented by Color Bit Depth

20. presented by Color Bit Depth

21. presented by Color Gamuts

22. presented by Color Gamut

23. presented by Standard Color vs Wide Color

24. presented by High Dynamic Range (HDR)

25. presented by SDR vs HDR

26. presented by High Dynamic Range • Boosts Contrast Ratio • Much finer detail in shades • Introduces Wide Color Gamut (WCG) • More Colors

27. presented by Great How Do We Get There?

28. presented by OLED Technology

29. presented by OLED Organic Light-Emitting Diode Doesn’t require a backlight Thin and low-energy consuming Eastman Kodak invented OLED technology in the early 1980s

30. presented by Look What I Can Do!

31. presented by Curves, Wraps, Architecture

32. presented by OLED implementations

33. presented by Examples

37. presented by

38. presented by LED/LCD Technology Liquid Crystal Displays

39. presented by How it’s Made • CCFL – Cold Cathode Fluorescent Lamps – First Generation LCDs – Size vs. Depth – More Power – Limited Life

40. presented by How it’s Made • LED/LCD • Light Emitting Diodes – A large backlight shines through the screen – Full Array and Edge Lit • Utilizing Local Dimming • Zones of control for backlighting • Samsung 150 zones • Sony 96 zones

41. presented by How it’s Made Edge Lit Full Array

42. presented by Light Leakage

43. presented by Blue and Yellow?

44. presented by How’s it Made? LCD OLED

45. presented by Installation LCD Avg 8” Deep OLED .35” Deep

46. presented by Installation LCD 154 lbs OLED 64 lbs Including Head & Signage Box 775 lbs Structual Support 320 lbs Structural Support

47. presented by

48. presented by Signage But Where? $ 4.3 Billion

49. presented by 2 Major Segments Retail and Health Care Retail Customization Grabbing Attention Flexibility and Change Health Care Pharmaceuticals Strict Rules Minimizing Perceived Wait Times

50. presented by Retail Differentiate Stand Out Create Excitement

51. presented by Restaurants / Menu Boards

52. presented by

53. presented by

54. presented by New Ways to Display

55. presented by

56. presented by Curves

57. presented by Is it One Display or Two?

58. presented by One Display or Two? One Display Two Images Front Back

59. presented by One Display or Two? One Display Two Images

60. presented by

UPDATED: OLED, The Curve of the Future

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